Successfully reported this slideshow.
Your SlideShare is downloading. ×

Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 84 Ad

Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

Download to read offline

Slides from my 2017 CMWorld presentation on different Agile approaches for content marketing teams. Covers Kanban and Scrumban as well as a quick 4-part rollout you can get done in just a couple of days.

Slides from my 2017 CMWorld presentation on different Agile approaches for content marketing teams. Covers Kanban and Scrumban as well as a quick 4-part rollout you can get done in just a couple of days.

Advertisement
Advertisement

More Related Content

Slideshows for you (20)

Similar to Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies (20)

Advertisement

Recently uploaded (20)

Advertisement

Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

  1. 1. Is it Time for Scrum to Scram? Alternative Agile Methodologies to Keep You Sane Andrea Fryrear President & Lead Trainer, AgileSherpas @andreafryrear @andreafryrear • #CMWorld
  2. 2. @andreafryrear • #CMWorld Agile Methodologies
  3. 3. @TwitterHandle • #CMWorld
  4. 4. 1 Breaking Scrum @andreafryrear • #CMWorld
  5. 5. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  6. 6. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  7. 7. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  8. 8. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  9. 9. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  10. 10. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  11. 11. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  12. 12. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  13. 13. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  14. 14. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  15. 15. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  16. 16. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  17. 17. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  18. 18. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  19. 19. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  20. 20. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  21. 21. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  22. 22. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  23. 23. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  24. 24. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  25. 25. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  26. 26. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  27. 27. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  28. 28. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  29. 29. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  30. 30. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  31. 31. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  32. 32. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  33. 33. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  34. 34. Implemented out of context @andreafryrear • #CMWorld Issues With Scrum:
  35. 35. Doesn’t solve everyone’s problems @andreafryrear • #CMWorld Issues With Scrum:
  36. 36. Designed for certain team size & cross-functionality @andreafryrear • #CMWorld Issues With Scrum:
  37. 37. @andreafryrear • #CMWorld Agile Marketing Methodologies
  38. 38. 2 Yes We Kanban @andreafryrear • #CMWorld
  39. 39. @andreafryrear • #CMWorld Components of Kanban6
  40. 40. @andreafryrear • #CMWorld 1. Visualized Workflow
  41. 41. @andreafryrear • #CMWorld
  42. 42. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
  43. 43. @andreafryrear • #CMWorld
  44. 44. @andreafryrear • #CMWorld 2. WIP Limits
  45. 45. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) Adapted from Henrik Kniberg
  46. 46. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) To do Doing 5 Done WIP Limit Too High Slow flow Tasks often idleLack of wall space... People never idle Adapted from Henrik Kniberg
  47. 47. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow Adapted from Henrik Kniberg
  48. 48. @andreafryrear • #CMWorld 5 projects = 75% time wasted Working Time Available Per Project Loss to Context Switching Number of Simultaneous Projects Percent
  49. 49. @andreafryrear • #CMWorld 3. Explicit Policies
  50. 50. @andreafryrear • #CMWorld Done = ?
  51. 51. @andreafryrear • #CMWorld Backlog Creation Editing Done Ready PEN
  52. 52. @andreafryrear • #CMWorld 4. Work Item Types
  53. 53. @andreafryrear • #CMWorld Work Item Types
  54. 54. @andreafryrear • #CMWorld Expedite Fixed Delivery Date Standa rd Intangi ble Work Item Types
  55. 55. @andreafryrear • #CMWorld Types & Policies < 6
  56. 56. @andreafryrear • #CMWorld 5. Independent Cadences
  57. 57. @andreafryrear • #CMWorld Backlog Delivery Planning Retros
  58. 58. @andreafryrear • #CMWorld 6. Continuous Improvement
  59. 59. @andreafryrear • #CMWorld
  60. 60. Story here?A Sad Scrum Story
  61. 61. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com @andreafryrear • #CMWorld
  62. 62. 3 Scrum + Kanban = Scrumban @andreafryrear • #CMWorld
  63. 63. @andreafryrear • #CMWorld
  64. 64. @andreafryrear • #CMWorld Backlog Daily standup Visualized workflow Retrospectives
  65. 65. 4 Simplified Agile Kickstart @andreafryrear • #CMWorld
  66. 66. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
  67. 67. @andreafryrear • #CMWorld Visualize Workflow 4 Part Kickstart
  68. 68. @andreafryrear • #CMWorld
  69. 69. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
  70. 70. @andreafryrear • #CMWorld Visualize Workflow Work Types & Backlog 4 Part Kickstart
  71. 71. @andreafryrear • #CMWorld Work Item Types
  72. 72. @andreafryrear • #CMWorld Work Item Categories ● Have the most value for customers or partners ● Are demanded the most and least (in terms of quantity) ● Are usually more urgent than others ● Are best aligned with the team’s purpose (do more of this) ● Are least aligned with the team’s purpose (do less of this)
  73. 73. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5
  74. 74. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Work Types & Backlog 4 Part Kickstart
  75. 75. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow
  76. 76. @andreafryrear • #CMWorld Preliminary WIP Limits Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5 Limit = 12 Limit = 4 Limit = 5 Limit n/a Limit n/a
  77. 77. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
  78. 78. Blank Slide @andreafryrear • #CMWorld Daily Standup Retrospectives Sprint Length
  79. 79. @andreafryrear • #CMWorld Kanban-style Standup
  80. 80. @andreafryrear • #CMWorld Retrospectives
  81. 81. @andreafryrear • #CMWorld 1 week 4 weeks Sprint Length
  82. 82. @TwitterHandle • #CMWorld
  83. 83. @andreafryrear • #CMWorld
  84. 84. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com CMWorld2017 = discount! @andreafryrear • #CMWorld

Editor's Notes

  • how many people in the room are using or have used Scrum?
    keep your hands up. now raise your hand if you’d say you’re reasonably familiar with Scrum.
  • this is pretty common, because Scrum is still very dominant in its native environment. And don’t get me wrong -- I have nothing against Scrum. In the right context it’s very effective.
  • But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex.
    He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way.
    Can’t get your content out on time? Put some scrum on it.
    Not hitting your MQL numbers? Put some scrum on it.
    Marketing director stubbed her toe? Put some scrum on it.
    Scrum can work really well, but it doesn’t cure everything.
  • In fact, even in its natural habitat of software and product development Scrum has issues.
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • scrummer coaster
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • emoji cycle of scrum
  • These problems are symptoms of larger problems at the heart of the Scrum methodology.
    1, 2, 3
    out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  • These problems are symptoms of larger problems at the heart of the Scrum methodology.
    1, 2, 3
    out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  • These problems are symptoms of larger problems at the heart of the Scrum methodology.
    1, 2, 3
    out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  • No doubt all of this combines to deliver these results from a 2016 study -- after just a few months many agile marketing teams transition away from Scrum.
    And so today I want to introduce you to two alternatives. to give you enough information to make an informed choice, either to start off on the right foot or to transition away from a Scrum implementation that isn’t working for you.
  • First up is kanban
    6 core practices of kanban and how they can reveal hidden problems in content flow
  • visualized workflow
  • if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
  • visualized workflow
  • WIP limits
  • WIP limits
  • good WIP limits
  • why WIP limits matter
  • we know how to deal with work that comes in independently
    less negotiation
    you can’t improve something if it hasn’t been defined
  • most important is the definition of done and WIP limits
    others will depend on your context
  • example of an explicit policy

  • like buckets - help us avoid estimation,
  • work item types
  • most important is the definition of done and WIP limits
    others will depend on your context
  • independent cadences
    Delivery
    Planning
    Backlog grooming
    Retros
  • continuous improvement - you can start w/kanban very quickly b/c it’s designed to fit on top of your existing process, but that doesn’t mean you’re done with it quickly.
  • mention workshops and CMWorld discount
  • Scrumban is like getting a free pass to the all you can eat Agile buffet
  • things to keep no matter what
  • visualized workflow
  • if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
  • good WIP limits
  • But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex.
    He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way.
    Can’t get your content out on time? Put some scrum on it.
    Not hitting your MQL numbers? Put some scrum on it.
    Marketing director stubbed her toe? Put some scrum on it.
    Scrum can work really well, but it doesn’t cure everything.
  • mention workshops and CMWorld discount

×