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Is it Time for Scrum
to Scram?
Alternative Agile Methodologies
to Keep You Sane
Andrea Fryrear
President & Lead Trainer, A...
@andreafryrear • #CMWorld
Agile
Methodologies
@TwitterHandle • #CMWorld
1 Breaking Scrum
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
Implemented
out of context
@andreafryrear • #CMWorld
Issues
With Scrum:
Doesn’t solve
everyone’s
problems
@andreafryrear • #CMWorld
Issues
With Scrum:
Designed for
certain team size &
cross-functionality
@andreafryrear • #CMWorld
Issues
With Scrum:
@andreafryrear • #CMWorld
Agile Marketing
Methodologies
2 Yes We Kanban
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Components of
Kanban6
@andreafryrear • #CMWorld
1. Visualized
Workflow
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Don
e
Accepted
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
2. WIP Limits
@andreafryrear • #CMWorld
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
Adapted f...
@andreafryrear • #CMWorld
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doi...
@andreafryrear • #CMWorld
To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks rarely
idle
Fast flo...
@andreafryrear • #CMWorld
5 projects =
75% time
wasted
Working Time Available Per Project
Loss to Context Switching
Number...
@andreafryrear • #CMWorld
3. Explicit
Policies
@andreafryrear • #CMWorld
Done = ?
@andreafryrear • #CMWorld
Backlog Creation Editing Done Ready PEN
@andreafryrear • #CMWorld
4. Work Item
Types
@andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Expedite Fixed Delivery
Date
Standa
rd
Intangi
ble
Work Item Types
@andreafryrear • #CMWorld
Types & Policies
< 6
@andreafryrear • #CMWorld
5. Independent
Cadences
@andreafryrear • #CMWorld
Backlog
Delivery
Planning
Retros
@andreafryrear • #CMWorld
6. Continuous
Improvement
@andreafryrear • #CMWorld
Story here?A Sad
Scrum
Story
Andrea Fryrear
President & Lead Trainer
AgileSherpas
@andreafryrear
andrea@agilesherpas.com
@andreafryrear • #CMWorld
3 Scrum + Kanban =
Scrumban
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Backlog Daily standup
Visualized
workflow
Retrospectives
4 Simplified Agile
Kickstart
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Major
Cadences
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
Visualize
Workflow
4 Part Kickstart
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Don
e
Accepted
@andreafryrear • #CMWorld
Visualize
Workflow
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Work Item Categories
● Have the most value for customers or partners
● Are demanded the most and...
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Done Accepted
Importance
Work type
1
Work type 2
Wor...
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks rarely
idle
Fast flow
@andreafryrear • #CMWorld
Preliminary WIP Limits
Backlog Defined In Progress Done Accepted
Importance
Work type
1
Work typ...
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Major
Cadences
Work Types
& Backlog
4 Part Kickstart
Blank Slide
@andreafryrear • #CMWorld
Daily Standup
Retrospectives
Sprint Length
@andreafryrear • #CMWorld
Kanban-style Standup
@andreafryrear • #CMWorld
Retrospectives
@andreafryrear • #CMWorld
1 week 4 weeks
Sprint Length
@TwitterHandle • #CMWorld
@andreafryrear • #CMWorld
Andrea Fryrear
President & Lead Trainer
AgileSherpas
@andreafryrear
andrea@agilesherpas.com
CMWorld2017 = discount!
@andre...
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Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

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Slides from my 2017 CMWorld presentation on different Agile approaches for content marketing teams. Covers Kanban and Scrumban as well as a quick 4-part rollout you can get done in just a couple of days.

Published in: Marketing
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Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

  1. 1. Is it Time for Scrum to Scram? Alternative Agile Methodologies to Keep You Sane Andrea Fryrear President & Lead Trainer, AgileSherpas @andreafryrear @andreafryrear • #CMWorld
  2. 2. @andreafryrear • #CMWorld Agile Methodologies
  3. 3. @TwitterHandle • #CMWorld
  4. 4. 1 Breaking Scrum @andreafryrear • #CMWorld
  5. 5. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  6. 6. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  7. 7. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  8. 8. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  9. 9. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  10. 10. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  11. 11. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  12. 12. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  13. 13. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  14. 14. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  15. 15. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  16. 16. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
  17. 17. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  18. 18. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  19. 19. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  20. 20. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  21. 21. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  22. 22. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  23. 23. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  24. 24. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  25. 25. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  26. 26. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  27. 27. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  28. 28. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  29. 29. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  30. 30. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  31. 31. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  32. 32. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  33. 33. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
  34. 34. Implemented out of context @andreafryrear • #CMWorld Issues With Scrum:
  35. 35. Doesn’t solve everyone’s problems @andreafryrear • #CMWorld Issues With Scrum:
  36. 36. Designed for certain team size & cross-functionality @andreafryrear • #CMWorld Issues With Scrum:
  37. 37. @andreafryrear • #CMWorld Agile Marketing Methodologies
  38. 38. 2 Yes We Kanban @andreafryrear • #CMWorld
  39. 39. @andreafryrear • #CMWorld Components of Kanban6
  40. 40. @andreafryrear • #CMWorld 1. Visualized Workflow
  41. 41. @andreafryrear • #CMWorld
  42. 42. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
  43. 43. @andreafryrear • #CMWorld
  44. 44. @andreafryrear • #CMWorld 2. WIP Limits
  45. 45. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) Adapted from Henrik Kniberg
  46. 46. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) To do Doing 5 Done WIP Limit Too High Slow flow Tasks often idleLack of wall space... People never idle Adapted from Henrik Kniberg
  47. 47. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow Adapted from Henrik Kniberg
  48. 48. @andreafryrear • #CMWorld 5 projects = 75% time wasted Working Time Available Per Project Loss to Context Switching Number of Simultaneous Projects Percent
  49. 49. @andreafryrear • #CMWorld 3. Explicit Policies
  50. 50. @andreafryrear • #CMWorld Done = ?
  51. 51. @andreafryrear • #CMWorld Backlog Creation Editing Done Ready PEN
  52. 52. @andreafryrear • #CMWorld 4. Work Item Types
  53. 53. @andreafryrear • #CMWorld Work Item Types
  54. 54. @andreafryrear • #CMWorld Expedite Fixed Delivery Date Standa rd Intangi ble Work Item Types
  55. 55. @andreafryrear • #CMWorld Types & Policies < 6
  56. 56. @andreafryrear • #CMWorld 5. Independent Cadences
  57. 57. @andreafryrear • #CMWorld Backlog Delivery Planning Retros
  58. 58. @andreafryrear • #CMWorld 6. Continuous Improvement
  59. 59. @andreafryrear • #CMWorld
  60. 60. Story here?A Sad Scrum Story
  61. 61. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com @andreafryrear • #CMWorld
  62. 62. 3 Scrum + Kanban = Scrumban @andreafryrear • #CMWorld
  63. 63. @andreafryrear • #CMWorld
  64. 64. @andreafryrear • #CMWorld Backlog Daily standup Visualized workflow Retrospectives
  65. 65. 4 Simplified Agile Kickstart @andreafryrear • #CMWorld
  66. 66. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
  67. 67. @andreafryrear • #CMWorld Visualize Workflow 4 Part Kickstart
  68. 68. @andreafryrear • #CMWorld
  69. 69. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
  70. 70. @andreafryrear • #CMWorld Visualize Workflow Work Types & Backlog 4 Part Kickstart
  71. 71. @andreafryrear • #CMWorld Work Item Types
  72. 72. @andreafryrear • #CMWorld Work Item Categories ● Have the most value for customers or partners ● Are demanded the most and least (in terms of quantity) ● Are usually more urgent than others ● Are best aligned with the team’s purpose (do more of this) ● Are least aligned with the team’s purpose (do less of this)
  73. 73. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5
  74. 74. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Work Types & Backlog 4 Part Kickstart
  75. 75. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow
  76. 76. @andreafryrear • #CMWorld Preliminary WIP Limits Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5 Limit = 12 Limit = 4 Limit = 5 Limit n/a Limit n/a
  77. 77. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
  78. 78. Blank Slide @andreafryrear • #CMWorld Daily Standup Retrospectives Sprint Length
  79. 79. @andreafryrear • #CMWorld Kanban-style Standup
  80. 80. @andreafryrear • #CMWorld Retrospectives
  81. 81. @andreafryrear • #CMWorld 1 week 4 weeks Sprint Length
  82. 82. @TwitterHandle • #CMWorld
  83. 83. @andreafryrear • #CMWorld
  84. 84. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com CMWorld2017 = discount! @andreafryrear • #CMWorld

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