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Is it Time for Scrum
to Scram?
Alternative Agile Methodologies
to Keep You Sane
Andrea Fryrear
President & Lead Trainer, AgileSherpas
@andreafryrear
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Agile
Methodologies
@TwitterHandle • #CMWorld
1 Breaking Scrum
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
Sprint 1 Sprint 2 Sprint 3
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
@andreafryrear • #CMWorld
slide credit: Joshua Kerievsky
Implemented
out of context
@andreafryrear • #CMWorld
Issues
With Scrum:
Doesn’t solve
everyone’s
problems
@andreafryrear • #CMWorld
Issues
With Scrum:
Designed for
certain team size &
cross-functionality
@andreafryrear • #CMWorld
Issues
With Scrum:
@andreafryrear • #CMWorld
Agile Marketing
Methodologies
2 Yes We Kanban
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Components of
Kanban6
@andreafryrear • #CMWorld
1. Visualized
Workflow
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Don
e
Accepted
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
2. WIP Limits
@andreafryrear • #CMWorld
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
Adapted from Henrik Kniberg
@andreafryrear • #CMWorld
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5
Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
Adapted from Henrik Kniberg
@andreafryrear • #CMWorld
To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks rarely
idle
Fast flow
Adapted from Henrik Kniberg
@andreafryrear • #CMWorld
5 projects =
75% time
wasted
Working Time Available Per Project
Loss to Context Switching
Number of Simultaneous Projects
Percent
@andreafryrear • #CMWorld
3. Explicit
Policies
@andreafryrear • #CMWorld
Done = ?
@andreafryrear • #CMWorld
Backlog Creation Editing Done Ready PEN
@andreafryrear • #CMWorld
4. Work Item
Types
@andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Expedite Fixed Delivery
Date
Standa
rd
Intangi
ble
Work Item Types
@andreafryrear • #CMWorld
Types & Policies
< 6
@andreafryrear • #CMWorld
5. Independent
Cadences
@andreafryrear • #CMWorld
Backlog
Delivery
Planning
Retros
@andreafryrear • #CMWorld
6. Continuous
Improvement
@andreafryrear • #CMWorld
Story here?A Sad
Scrum
Story
Andrea Fryrear
President & Lead Trainer
AgileSherpas
@andreafryrear
andrea@agilesherpas.com
@andreafryrear • #CMWorld
3 Scrum + Kanban =
Scrumban
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Backlog Daily standup
Visualized
workflow
Retrospectives
4 Simplified Agile
Kickstart
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Major
Cadences
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
Visualize
Workflow
4 Part Kickstart
@andreafryrear • #CMWorld
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Don
e
Accepted
@andreafryrear • #CMWorld
Visualize
Workflow
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Work Item Categories
● Have the most value for customers or partners
● Are demanded the most and least (in terms of quantity)
● Are usually more urgent than others
● Are best aligned with the team’s purpose (do more of this)
● Are least aligned with the team’s purpose (do less of this)
@andreafryrear • #CMWorld
Kanban board(s)
Backlog Defined In Progress Done Accepted
Importance
Work type
1
Work type 2
Work type 3
Work type 4
Work type 5
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Work Types
& Backlog
4 Part Kickstart
@andreafryrear • #CMWorld
To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks rarely
idle
Fast flow
@andreafryrear • #CMWorld
Preliminary WIP Limits
Backlog Defined In Progress Done Accepted
Importance
Work type
1
Work type 2
Work type 3
Work type 4
Work type 5
Limit = 12 Limit = 4 Limit = 5 Limit
n/a
Limit n/a
@andreafryrear • #CMWorld
Visualize
Workflow
Set
WIP Limits
Major
Cadences
Work Types
& Backlog
4 Part Kickstart
Blank Slide
@andreafryrear • #CMWorld
Daily Standup
Retrospectives
Sprint Length
@andreafryrear • #CMWorld
Kanban-style Standup
@andreafryrear • #CMWorld
Retrospectives
@andreafryrear • #CMWorld
1 week 4 weeks
Sprint Length
@TwitterHandle • #CMWorld
@andreafryrear • #CMWorld
Andrea Fryrear
President & Lead Trainer
AgileSherpas
@andreafryrear
andrea@agilesherpas.com
CMWorld2017 = discount!
@andreafryrear • #CMWorld

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Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies

Editor's Notes

  1. how many people in the room are using or have used Scrum? keep your hands up. now raise your hand if you’d say you’re reasonably familiar with Scrum.
  2. this is pretty common, because Scrum is still very dominant in its native environment. And don’t get me wrong -- I have nothing against Scrum. In the right context it’s very effective.
  3. But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex. He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way. Can’t get your content out on time? Put some scrum on it. Not hitting your MQL numbers? Put some scrum on it. Marketing director stubbed her toe? Put some scrum on it. Scrum can work really well, but it doesn’t cure everything.
  4. In fact, even in its natural habitat of software and product development Scrum has issues.
  5. scrummer coaster
  6. scrummer coaster
  7. scrummer coaster
  8. scrummer coaster
  9. scrummer coaster
  10. scrummer coaster
  11. scrummer coaster
  12. scrummer coaster
  13. scrummer coaster
  14. scrummer coaster
  15. scrummer coaster
  16. scrummer coaster
  17. emoji cycle of scrum
  18. emoji cycle of scrum
  19. emoji cycle of scrum
  20. emoji cycle of scrum
  21. emoji cycle of scrum
  22. emoji cycle of scrum
  23. emoji cycle of scrum
  24. emoji cycle of scrum
  25. emoji cycle of scrum
  26. emoji cycle of scrum
  27. emoji cycle of scrum
  28. emoji cycle of scrum
  29. emoji cycle of scrum
  30. emoji cycle of scrum
  31. emoji cycle of scrum
  32. emoji cycle of scrum
  33. emoji cycle of scrum
  34. These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  35. These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  36. These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
  37. No doubt all of this combines to deliver these results from a 2016 study -- after just a few months many agile marketing teams transition away from Scrum. And so today I want to introduce you to two alternatives. to give you enough information to make an informed choice, either to start off on the right foot or to transition away from a Scrum implementation that isn’t working for you.
  38. First up is kanban 6 core practices of kanban and how they can reveal hidden problems in content flow
  39. visualized workflow
  40. if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
  41. visualized workflow
  42. WIP limits
  43. WIP limits
  44. good WIP limits
  45. why WIP limits matter
  46. we know how to deal with work that comes in independently less negotiation you can’t improve something if it hasn’t been defined
  47. most important is the definition of done and WIP limits others will depend on your context
  48. example of an explicit policy
  49. like buckets - help us avoid estimation,
  50. work item types
  51. most important is the definition of done and WIP limits others will depend on your context
  52. independent cadences Delivery Planning Backlog grooming Retros
  53. continuous improvement - you can start w/kanban very quickly b/c it’s designed to fit on top of your existing process, but that doesn’t mean you’re done with it quickly.
  54. mention workshops and CMWorld discount
  55. Scrumban is like getting a free pass to the all you can eat Agile buffet
  56. things to keep no matter what
  57. visualized workflow
  58. if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
  59. good WIP limits
  60. But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex. He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way. Can’t get your content out on time? Put some scrum on it. Not hitting your MQL numbers? Put some scrum on it. Marketing director stubbed her toe? Put some scrum on it. Scrum can work really well, but it doesn’t cure everything.
  61. mention workshops and CMWorld discount