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During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omnichannel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
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