PeopleBrowsr Platform - Monitoring What's Hot


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PeopleBrowsr Platform - Monitoring What's Hot

  1. 1. v3.4<br />PeopleBrowsr Platform<br /><br />Engagement Center<br />Viral Analytics<br />
  2. 2. PeopleBrowsrPlatform<br />PeopleBrowsr is assembling the collective intelligence post by post, at the rate of 10,000 posts per second.<br />We have 1,000 days of conversations for historical analysis and we track real-time data, including keywords, @names, #tags, sentiment and mentions.<br />
  3. 3. Community Search<br />1000 Days of Conversations<br />Degrees of Separation<br />Post Effect<br />
  4. 4. Use to search and explore the collective consciousness of people around you and around the world<br /> fires off over 40 simultaneous searches for any topic and delivers instant results.<br />
  5. 5. Searchthe World or just the Country or City you want<br />The first thing you will notice are the Country and City drop down menus<br />Use these as you search, to make the results you get more relevant<br /> uses the geo metadata in Tweets<br />
  6. 6. Search <br />every Topic or just the one you like<br />Refine the search for Your Community<br />Choose any Topic that is more interesting and relevant to you<br />Create your own Community out of Bio keywords, specific users, or mentioned Hashtags<br />
  7. 7. Custom URL for Direct Search<br />Define your search directly from the URL<br />Select Location, Category and Keyword and start browsing!<br />
  8. 8. Two ways to start searching<br />Click on any of the words in the ‘Top Global RT’ box to start searching<br />OR<br />Click on any of the keywords that are Trending worldwide at that moment<br />
  9. 9. Recursive Search<br />Now comes to life; a Twitter stream with related, relevant Tweets appears below<br />Click on any word in the Search Stream to continue drilling down for refined results<br />
  10. 10. Post Effect<br />Click on Post Effect to see how other users are responding to a Tweet<br />See how many ReTweets, @Replies, New Followers, and Clicks a post generates<br />Click on number to see chart<br />
  11. 11. Find a relationship path…<br />By clicking on Degrees of separation (1º, 2º, 3º, 4º) next to an @Name you will find:1. How many steps you are from the original Tweeter 2. How you're connected to anyone in the streamThe power of demonstrating this connectedness is of enormous benefit in creating trust and value within the search results<br />
  12. 12. Who knows who knows you…<br />1º – you follow them<br />2º – you follow someone, who follows them<br />3º – you follow someone, who follows someone, who follows them<br />4º – you follow someone, who follows someone, who follows someone, who follows them<br />
  13. 13. Search in Friends Stream<br />Find all your friends who Tweeted about any search keyword and see how many times they have been ReTweeted<br />Choose to filter the stream by gender or sentiment<br />
  14. 14. Relatedness & Connectedness<br />Every search shows related and connected data in the form of images, videos, @names, #tags, RTs and URLs<br />Picture results for “panda” search<br />
  15. 15. Pictures<br />These are currently related and trending pictures you can use in your Tweet<br />
  16. 16. Analytics<br />These are the analytics of your chosen keyword<br />These are the currently related and trending @Names, Hashtags, and URLs you can use in your Tweet<br />
  17. 17. RT Analytics<br />Most ReTweeted Post mentioning your keyword<br />See who mentioned the keyword you’re looking for and was ReTweeted in the last 24 hours<br />Top 5 Communities<br />See Top ReTweets containing your keyword in the top 5 Communities that mention it<br />What’s Hot on Twitter?<br />Check the most ReTweeted post globally<br />
  18. 18. Monitor velocity of RTs<br />Click on any chart point to see who has been ReTweeting<br />
  19. 19. 1000 Days of Data<br />Go back as far as 1000 days to find out the popularity of your post in the Platform. <br />Find out its Sentiment and who has been following you since then<br />Click on any chart point to see the conversation stream<br />You can label any chart point with an event<br />
  20. 20. Find your Brand ChampionsBrand Interest Graphs by Community<br />The Champions option comes up when you enter a Top 100 brand or search inside a Community<br />Focus on your Champions<br />Filter the conversation and engage with people relevant to your brand<br />
  21. 21. Get your Brand Interest GraphFind your Champion List<br />What is an Interest Graph?<br />A group of champions with the most friends talking about your brand<br />Merge your Customers List Metadata<br />Add new dimensions to your interactions and conversations<br />Match frequent flyers numbers, premium customer status and other customer details to Social Media accounts and interact with specific segments of your audience.<br />When you search for any term, this link will appear under the pictures related to your term. Click to request your Brand Champion Scorecard<br />
  22. 22. Viral Analytics<br />Spot breaking news<br />Find relevant conversations<br />Monitor trends for real-time engagement<br />Cross network data mentions (Facebook, Myspace, Twitter, Google Blogs)<br />Identify brand advocates and critics with sentiment analysis<br />
  23. 23. Create custom Viral Analytics to service your monitoring and engagement needs<br />Find the conversations and influencers that matter to your business<br />We store over 3 terabytes per month, index data by intelligent analysis and retrieve data instantly for Viral Analytics charting.<br />
  24. 24. Viral Analytics<br />Filter by Community<br />Drill down to see how a specific Community uses your search term<br />
  25. 25. Viral Analytics<br />PDF Export<br />Easily export customized reports to PDF<br />Preview your report and<br />select which charts and<br />stats you would like to include<br />
  26. 26. Viral Analytics <br />Compare relevant data for your business<br />See metrics for 2 or more keywords in the same chart. <br />
  27. 27. Viral Analytics<br />Popularity<br />Number of people liking or ReTweeting your search term<br />Monitor @names, brand names, competitors, trending topics and #hashtags.<br />See volume, spikes in mentions and number of RTs for keywords or mentions<br />See RT Acceleration, Emerging RTs, and Global Metrics<br />
  28. 28. Viral Analytics<br />Word Clouds<br />Most frequent words from the past 7 days grouped together to easily identify popular mentions<br />Word Clouds<br />Most frequent words associated with your search from the past 14 days grouped in a word cloud<br />
  29. 29. Viral Analytics<br />Total Sentiment Analysis<br />Human-powered sentiment analysis with mechanical turking. Filter by positive, negative and neutral sentiment. Pin-point changes in buzz to see differences in opinion<br />Sentiment Analysis Over Time <br />See 1,000 day, 14 day and 7 day charts graphing changes in sentiment with our deep Datamine for historical analytics<br />
  30. 30. Viral Analytics<br />Daily % Sentiment Analysis <br />Break-down of sentiment and popular opinion per day<br />Sentiment Analysis Daily Net Values<br />Number of mentions, both positive and negative, graphed per day<br />
  31. 31. Viral Analytics<br />See who’s talking about your brand and receive an executive report on brand buzz across social media networks. Monitor mentions surrounding your brand, popularity of your keyword searches and global trending topics.<br />Total Mentions <br />Total volume of mentions surrounding your key search terms. Find your brand advocates from positive and negative messages<br />
  32. 32. Viral Analytics<br />Click on any <br />chart point to see the conversation stream<br />Easily add Tweets to your PDF report<br />
  33. 33. Viral Analytics<br />1000 Days Charts<br />See trends from a 1000 day period for historical analysis on changes over time<br />180 Days Charts<br />See trends from a 6 month period, for historical analysis on changes over time<br />
  34. 34. Viral Analytics<br />Date Range<br />Click to view a chart for a specific date range<br />You will be asked to enter the date range you want<br />The chart will instantly show you the analytics for the date range you asked for<br />
  35. 35. Viral Analytics<br />Integration to and Engagement Center Platforms<br />Viral Analytics with our deep Datamine provides deeper analysis for RT acceleration, viral mentions, and trending insights. Receive full-service integration with and the Engagement Center in the PeopleBrowsr Platform<br />Options <br />Filter by different views to refine results<br />
  36. 36. Viral Analytics<br />Customized platform to track high velocity keywords and high volume @Names<br />For everyone looking for a dedicated and branded experience<br />Contact us to build your custom platform<br />View this platform at<br />
  37. 37. Viral Analytics<br />Get a deeper understanding of your audience<br />
  38. 38. Viral Analytics<br />Monitor your Reach and Conversation Density<br />
  39. 39. Viral Analytics<br />Sentiment is a critical indicator that communicates the state of a brand, industry or overall consumer satisfaction. PeopleBrowsr uses human mechanical turking - in addition to automated analysis - to sort conversations, improving accuracy by up to 95%.<br />Meaningful sentiment analysis connected to the Twitter stream<br />See where your audience is discussing your brand from<br />
  40. 40. Viral Analytics<br />See the positive and negative influencers mentioning your brand<br />Find out who your most influential followers are<br />
  41. 41. Viral Analytics<br />Word clouds let you see which words surround mentions of your keywords<br />See which people discussing your brand are ReTweeted the most<br />
  42. 42. Viral Analytics<br />This is what you see before you start building your platform<br />Add your Keywords<br />Create your Tabs<br />Add your Logo<br />Edit your URL<br />
  43. 43. Viral Analytics<br />Select a Source Stream<br />Customize your own Tabs for easy reference<br />Add your own Keywords<br />Monitor multiple Twitter Accounts at once<br />Add your own Hashtags<br />Password protection<br />
  44. 44. Viral Analytics<br />Immediately after entering a keyword, Blog stream & Twitter stream boxes and Combined Mentions & Popularity boxes appear<br />Pictures relevant to the keyword found on Twitter & Flickr<br />
  45. 45. Engagement Center<br />Using PeopleBrowsr’s Engagement Center to track keywords & @Names and engage with friends and customers<br />
  46. 46. Engagement Center<br />Assign Tweets<br />Share Permission<br />Post Effect<br />1000 Day Chart<br />Cross-Network Search<br />Schedule Posts<br />Monitor Team Members<br />Tag a User / Post<br />
  47. 47. Email Login<br />Login with your Email address<br />Sign Up<br />Access our platforms without a Twitter account<br />
  48. 48. Post to Several Accounts<br />Update multiple networks at once<br />Add accounts to your Account Panel<br />Avatars<br />Select one Avatar to open Stacks for that user<br />Post simultaneously to Twitter, Facebook, LinkedIn, and <br />Simply check and un-check boxes to switch between users<br />
  49. 49. Shrink Posts<br />Click here to automatically shrink words to short form<br />
  50. 50. Complex Search<br />Search for mentions of your brand or keywords<br />Create complex search queries<br />Search several keywords in one stack<br />Name the stack for easy reference<br />
  51. 51. Cross-Network Search<br />Browse Networks with ease<br />Search a keyword in your source stream or a variety of other networks<br />Search in blogs<br />Search a keyword in the Google Blog Stream to browse through Blog links without leaving the Engagement Center<br />Search in Blogs<br />Browse Blogs in iFrame<br />
  52. 52. Multiple Searches and Stacks<br />Open and color-code many Stacks in your Engagement Command Center to monitor several keywords and users in a glance<br />Make your stack full page width for a great Gmail like experience<br />
  53. 53. Refine your Search<br />Filter a stream by Community<br />See how users from a specific Community are using a keyword<br />Filter a stream by Location<br />See how users from a specific Location are using a keyword<br />
  54. 54. Refine your Search<br />Champions<br />Top influencers with the most friends talking about your brand<br />Authorities<br />People who are ReTweeted the most talking about your brand<br />Twitter Follower Stack <br />Sort by Most Recently Updated or number of Followers. <br />Followers with the most number of followers will be listed at the top of the Stack<br />
  55. 55. Refine your Search<br />Find your brand Champions and Authorities<br />Monitor ReTweets<br />Filter by Gender and Sentiment<br />Filter a stream by gender to compare male and female opinion<br />Monitor for positive and negative comments in the stream<br />Search tweets containing your keyword 1 to 1000 days ago<br />
  56. 56. Analytics<br />See Analytics<br />See your keyword in our Viral Analytics platform by clicking See Analytics <br />1000 Day Chart<br />See how your keyword is used over 1000 days for historical analysis on changes over time<br />
  57. 57. Analytics<br />Stream Analytics<br />Get all the analytics for your search in one Stack <br />
  58. 58. Degrees of Separation<br />Degrees of Separation<br />Click to find the path between You and the Tweeter<br />
  59. 59. Calendar Tweet Scheduler<br />Manually Schedule your Posts to be sent later<br />
  60. 60. Calendar Tweet Scheduler<br />Set your Tweeting plan for the week or the month<br />Schedule your updates to be sent later<br />Manually drag your tweets around the calendar <br />
  61. 61. Bulk Upload<br />Schedule tons of Tweets all at once<br />Upload .csv files with Tweets for easy Tweet scheduling<br />
  62. 62. Assign Tweets<br />Assign TweetsForward tweets to the right people in your company for more efficient management of your feedback. They will be able to reply directly from their account<br />Search AssignedSearch for specific notes you have assigned your tweets with<br />
  63. 63. Search in Notes<br />Search in NotesSearch for specific notes you have added to posts<br />
  64. 64. Draft Posts<br />Draft For ApprovalDraft a Tweet for approval by Team Leader. The Team Leader can see their Drafts in their Outbox<br />
  65. 65. Tag User & Tag Post<br />Tag User<br />Tag a user with Sales Lead, Needs Support, Do Not Contact, or create your own Tag<br />Tag Post<br />Tag a post as Request, Pending, or create your own Tag<br />
  66. 66. Sharing Accounts<br />Add and Share Accounts across networks<br />Go to your Accounts Panel<br />
  67. 67. Sharing Accounts<br />Invite Team MembersAllow others to access your account without sharing passwords<br />Choose between Draft and Full Access<br />
  68. 68. Engage from the Stack<br />Reply, RT, DM, and do much more in Options<br />
  69. 69. Export a Tab to Viral Analytics<br />Export an entire Tab with all your search stacks to our Viral Analytics Platform<br />A Workspace Tab will open with all your Stack searches<br />
  70. 70. Monitoring Team Members<br />Monitor your Team MembersClick on any Team Member to open a Tab with all the Stacks that they have open in the Engagement Center<br />
  71. 71. PeopleBrowsr Platform<br />Community Profiling<br />Champions<br /><br />1,000 Days <br />of Conversations and Mentions<br />Viral Analytics<br />Engagement Center<br />Monitoring andEngagement<br />