10 SEO Tips for Communications & PR

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Top 10 SEO tips for communications and public relations professionals presented at Social Media Club in Louisville by TopRankMarketing.com CEO Lee Odden.

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  • http://www.nielsen-online.com/downloads/3_Screens_4Q08_final.pdf
  • JP to purchase image, if approved
  • Google is the top search engine for online research with all responding journalists using this tool. Wikipediais second but still used by six out of ten.Significantly more journalists with 20 or more years of experience reported using Yahoo (32%) comparedto their counterparts with the least experience (9 or fewer years – 19%).► Firefox is used by journalists at Newspapers (39%) more so than those at Magazines (30%) or Websites(27%).► MSN/Bing is the choice of journalists at Websites (24%) and less often for Newspaper (11%) orMagazine (14%) journalists.
  • http://www.emarketer.com/Article.aspx?R=1007131
  • Most SEO efforts are directed towards lead/sales generation
  • http://www.comscore.com/Press_Events/Press_Releases/2009/9/comScore_Releases_August_2009_U.S._Search_Engine_Rankings/(language)/eng-US
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