Looking for Facebook marketing please contact Mobile : 9790638080 Email : akarun.037@gmail.com https://akarun037.wixsite.com/seospecialist

1. F A C E B O O K
A D V E R T I S I N G
T I P S
A R U N A K ( S E O S P E C I A L I S T )

2. 1 . U S E L A N D I N G P A G E S
# 1
USING LANDING
PAGES IS ONE OF THE
FACEBOOK
ADVERTISING TIPS
THAT WILL HELP YOU
TO INCREASE
CONVERSIONS FROM
YOUR ADS.
# 2
IF THE LINK IN YOUR
FACEBOOK AD GOES
TO YOUR BUSINESS
WEBSITE’S HOMEPAGE
OR A PRODUCT PAGE,
USERS MIGHT GET
CONFUSED ON WHAT
TO DO NEXT AND
MIGHT NOT TAKE
ACTION.
# 3
HOWEVER, IF YOUR
LINK TAKES THEM TO
A GOOD LANDING
PAGE, DESIGNED
AROUND THE ACTION
YOU WANT THE USER
TO TAKE, THEY ARE
MUCH MORE LIKELY
TO FOLLOW THROUGH
AND CONVERT.

3. 2 . T A K E A D V A N T A G E O F
T A R G E T I N G
# 1
THE FACEBOOK
ADVERTISING
PLATFORM OFFERS
SOME OF THE BEST
TARGETING FOR
ONLINE ADS, SO THE
NEXT FACEBOOK
ADVERTISING TIP IS
TO TAKE ADVANTAGE
OF TARGETING!
# 2
FACEBOOK AD
TARGETING ALLOWS
YOU TO FILTER WHO
SEES YOUR AD BASED
ON INTERESTS,
GENDER, PROFESSION,
GEOGRAPHIC
LOCATION, MARITAL
STATUS, AGE, AND
MORE.
# 3
YOU CAN ALSO
CREATE LOOKALIKE
AUDIENCES OF
PEOPLE SIMILAR TO
THOSE WHO ARE
ALREADY INTERESTED
IN YOUR BUSINESS.

4. 3 . U S E A U D I E N C E
I N S I G H T S
# 1
THE FACEBOOK AD
PLATFORM ENABLES
TARGETING BY
REQUIRING YOU TO
CHOOSE FROM
VARIOUS FILTERING
OPTIONS.
# 2
FACEBOOK AUDIENCE
INSIGHTS IS A TOOL
THAT ALLOWS YOU TO
IDENTIFY THE
CHARACTERISTICS
THAT MAKE UP THE
PEOPLE MOST LIKELY
TO BE INTERESTED IN
YOUR BUSINESS,
# 3
WHILE GOOGLE
ANALYTICS CAN BE
USED
TO COLLECT INSIGHTS
ON YOUR EXISTING
AUDIENCE AND
WEBSITE VISITORS,

5. 4 . C R E A T E U N I Q U E A D S
F O R E A C H A U D I E N C E
# 1
TARGETING A HIGHLY
SPECIFIC AUDIENCE
DOES NOT MEAN
REACHING LESS
PEOPLE.
# 2
RATHER THAN
SHRINKING YOUR
AUDIENCE, YOU ARE
SEGMENTING IT INTO
SMALLER GROUPS
THAT HAVE DIFFERENT
NEEDS AND
INTERESTS.
# 3
AS A RESULT, THIS
NEXT FACEBOOK
ADVERTISING TIP IS
TO CREATE DIFFERENT
ADS FOR EACH
AUDIENCE.

6. 5 . U S E C O M P E L L I N G
I M A G E S
# 1
COMPELLING AD
COPY SHOULD ONLY
BE ONE PART OF THE
FORMULA FOR YOUR
FACEBOOK ADS.
# 2
WHILE CONTENT IS
BEST AT CONVEYING
THE MESSAGE, IMAGES
ARE BEST AT
GRABBING
ATTENTION.
# 3
USING HIGH-QUALITY
PROFESSIONAL
PHOTOS FOR
YOUR FACEBOOK AD
IMAGES CAN GET
THEM TO STAND OUT
IN USERS’ NEWS
FEEDS AND MAKE A
GREATER IMPACT.

7. 6 . B E C O N S I S T E N T
# 1
MAKE SURE THE LOOK
AND FEEL OF YOUR
FACEBOOK
ADVERTISEMENTS IS
CONSISTENT WITH
YOUR BRAND.
# 2
USE THE SAME
COLORS, TONE, AND
LANGUAGE THAT YOU
USE IN OTHER
MARKETING AND
ADVERTISING
MATERIAL.
# 3
EVERYTHING YOU PUT
IN FRONT OF THE
PUBLIC REPRESENTS
YOUR BRAND, SO
MAKE SURE YOUR
FACEBOOK ADS ARE
AN ACCURATE
REFLECTION OF IT.

8. 7 . B E S P E C I F I C W I T H
L O C A T I O N
# 1
IF YOU ARE TARGETING
A PARTICULAR
LOCATION, RECOGNIZE
THAT PEOPLE CAN BE
IN THAT LOCATION
FOR A NUMBER OF
DIFFERENT REASONS.
# 2
THE PEOPLE WHO ARE
IN A PARTICULAR CITY
COULD BE THERE
BECAUSE THEY LIVE
THERE, COMMUTE IN
FOR WORK, ARE
THERE ON A BUSINESS
TRIP,
# 3
PEOPLE IN EACH OF
THESE
CIRCUMSTANCES ALL
HAVE DIFFERENT
WANTS, NEEDS, AND
PREFERENCES.

9. 8 . S C H E D U L E Y O U R
A D S
# 1
FACEBOOK ITSELF HAS
PATTERNS OF HIGH
AND LOW ACTIVITY,
AND SPECIFIC
AUDIENCES HAVE
THEIR OWN PATTERNS
AS WELL.
# 2
THINK ABOUT WHO
YOU ARE TARGETING,
THEN THINK ABOUT
NOT ONLY WHEN
THEY ARE MOST
LIKELY TO BE IN NEED
OF YOUR PRODUCT OR
SERVICE,
# 3
BUT ALSO WHEN THEY
ARE MOST LIKELY TO
BE ON FACEBOOK.
THEN SCHEDULE YOUR
ADS TO BE DISPLAYED
AT THOSE TIMES.

10. 9 . U S E R E P O R T I N G
# 1
REPORTING THROUGH
THE FACEBOOK ADS
MANAGER ALLOWS
YOU TO LOOK AT
METRICS THAT REVEAL
HOW WELL YOUR ADS
ARE PERFORMING,
# 2
THE METRICS ARE
UPDATED IN REAL
TIME, AND YOU ARE
ABLE TO CUSTOMIZE
WHICH METRICS YOU
SEE, WHICH DATE
RANGE THEY COVER,
AND HOW THEY ARE
DISPLAYED.
# 3
REPORTING CAN HELP YOU
TO GAIN INFORMATION
SUCH AS WHICH
PLACEMENT WORKS BEST,
WHICH GROUPS ARE
CONVERTING, AND WHICH
REGIONS ARE MOST
INTERESTED IN YOUR
BUSINESS.

11. 1 0 . T E S T !
# 1
THE FACEBOOK ADS
PLATFORM ALLOWS
YOU TO EASILY
DUPLICATE ADS AND
MAKE SLIGHT TWEAKS.
# 2
WHILE REPORTING
ALLOWS YOU TO SEE
WHAT’S WORKING
AND WHAT’S NOT,
TESTING ALLOWS YOU
TO SEE WHAT WORKS
BEST.
# 3
TESTING IS AN ESSENTIAL
TOOL FOR CAMPAIGN
SUCCESS. TEST THE
DEMOGRAPHICS OF THE
AUDIENCE YOU ARE
TARGETING, THE TYPE OF
AD COPY OR IMAGES YOU
USE, AND MORE!

12. CONTACT
MOBILE : 9790638080
EMAIL : AKARUN.037@GMAIL.COM