Pioneers festival preso

•

19 likes•34,270 views

Sean Ellis

This is my presentation from Pioneers Festival 2012.

Business

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
1

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
2

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
3

“Focus
obsessively
on
ge0ng
to

product/market
ﬁt”

Mark
Andreessen

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
4

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
5

“Very
Disappointed”
Recommenda@on

More
than
40%

Focus
on
reten@on
cohorts,
start
transi@oning

Less
than
40%
Keep
itera@ng
product,
posi@oning,
and
targe@ng

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
6

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
7

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
8

Hook

Promise

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
9

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
10

Addi@onal
ques@on
for
“Must
Have”
Users

First
Open
Ended
Then
Narrow
Down

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
11

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
12

Hook

Promise

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
13

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
14

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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Hook

Promise

Improves…
- Habit
- Loyalty
- Referrals
-  Sales

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
17

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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Twi&er
@SeanEllis
Startup-‐Marke6ng.com
19

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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Twi&er
@SeanEllis
Startup-‐Marke6ng.com
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