The document outlines plans for a new rap magazine called "The London Magazine" targeted towards young males aged 15-21 in London who enjoy rap music. It discusses the target audience, format of the physical magazine including page count, paper quality and included items. It also covers the genre, content, price, distribution methods, fonts, color scheme, marketing strategy and includes visual examples of a potential front cover and double page spread. The goal is to create an appealing rap culture magazine for its target demographic in London through an engaging visual design and relevant content.
6. THE TARGET
AUDIENCE • TARGET AUDIENCE WILL CONSIST OF 15- 21 MALE
• PRIMARY AUDIENCE ARE RAP LOVERS (YOUNG MALES- DUE
TO THE POPULARITY)
• SECONDARY AUDIENCE WILL CONSIST OF ANY MALE/FEMALE
SIBLINGS THAT MAY BE INTERESTED IN THE GENRE
• TERTIARY AUDIENCE WILL CONSIST OF ANYONE THAT MAY
BE INTERESTED/INTRIGUED TOWARDS THE GENRE OF RAP
• TARGETED TO THE MIDDLE CLASS
I expect these groups to be heavily
focused as these are the categories
of people who visit clubs and parties/
which are more likely to listen to the
rap genre
7. THE FORM • CONTAINING APPROXIMATELY 100-150 PAGES (EVERY
FORTNIGHT)
• INCLUDING GLOSSY AND MATTE QUALITY PAPER (DUE TO
COMPETITORS XXL)
• POSTERS (INCLUDED)
• PROMOTIONS OF OTHER ARTISTS
• VALID INFORMATION REGARDING THE GENRE
• IMAGES AND CONTENT (PROVIDED INSIDE)
What will the
physical copy
be like?
8. THE GENRE
OF THE
PRODUCT
• GENRE RAP/ CULTURE
• THIS IS BECAUSE OF THE HUGE DEMAND IN LONDON
• APPEALING TO A LARGE AUDIENCE AND THERE ARE MANY
PEOPLE THAT WOULD BE INTERESTED IN POTENTIALLY
PURCHASING THE MAGAZINE
9. THE CONTENT
• LATEST FACTS
• SURROUNDING FANS AND ARTISTS
•
• ALREADY
IN ORDER FOR THE, TO RECIVE PROMOTION
• USP
•
•
• USP
13. THE
FONTS
This variety of fonts are used in
my digital mock up and show
the types of fonts that will be
used in my magazine.
The aim when using these
specific fonts are to allow:
- An easy read
- Appropriate for the genre
- And appropriate for the
artist
14. COLOR
SCHEME
• The color scheme will
consist of black, gold,
red and blue to enforce
the diversity in the rap
industry and represent
passion/violence which
may connect to my
audience
This is in order to
gain attention
from all audiences
and create an
appealing view of
the magazine
15. THE
MARKETING
METHOD
In order to ensure that my marketing
strategy is fully functional and
effective; research has been carried
out to ensure its appropriate (when
regarding my target audience
• The different marketing methods consist of:
• Word of mouth
• Print media
• Advertisements through well known/ specific
applications on mobile phones/tablets
• Social media pages
This variety of different
marketing methods are also
affordable when regarding our
budget and should maximize
brand awareness.
