Aaf District10

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Aaf District10

  1. 1. Connecting SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com What about business?
  2. 2. Facebook currently ranks 20th in terms of delivering traffic to retail websites. http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  3. 3. It Isn’t as Simple as Advertising http://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  4. 4. <ul><li>Workshop Topics: </li></ul><ul><li>Creating groups of promoters </li></ul><ul><li>Social brand building </li></ul><ul><li>Detractors </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  5. 5. GROUPS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  6. 6. Search for Existing Groups http://www.facebook.com/groups.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  7. 7. How/Why do You Get in Groups? http://www.facebook.com/group.php?gid=2257328842 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  8. 8. 321 Group Members http://www.facebook.com/group.php?gid=2246366783 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  9. 9. 16 Group Members http://www.facebook.com/group.php?gid=2265200026 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  10. 10. 152 (Fanatics) http://www.facebook.com/group.php?gid=2221985504 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  11. 11. Russell Hardin, Collective Action 3 mitigating factors SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Groups facing collective action problems will not always fail because individuals contribute for other reasons: </li></ul><ul><li>Political Entrepreneurship (like power, etc.) </li></ul><ul><li>Selective Incentives (gift cards, free stuff, info) </li></ul><ul><li>Extrarational Behavior (true ideologues) </li></ul>
  12. 12. Let’s Make a Group http://www.facebook.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com ?
  13. 13. SOCIAL BRANDING SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  14. 14. Get Found. Get Linked http://boingboing.net/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  15. 15. Why Would I Link You? http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, &quot;You're wrong.&quot;
  16. 16. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Same as Physical Networking Get Out There.
  17. 17. 220 million registered sharers Friends Who Share, Talk for Free http://www.skype.com/share/buttons/index.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  18. 18. Badging Online Contains Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  19. 19. Ding http://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  20. 20. Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Face to Face is Still Important http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm
  21. 21. DETRACTORS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  22. 22. Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company: P – D = NPS “ http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  23. 23. Bad Press? Keep your pants on. http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  24. 24. You Will be Defended, And if you are not? http://www.facebook.com/group.php?gid=2229625499 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  25. 25. Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups. http://www.pixelpod.co.uk/blog/?p=106 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  26. 26. Watch Your Back http://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  27. 27. Reply http://longstation.com/2007/07/26/stop-the-design-madness-usage-of-images-instead-of-html-text-makes-me-feel-nauseated/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  28. 28. <ul><li>Go Forth And, </li></ul><ul><li>Create groups of promoters </li></ul><ul><li>Build Brands in Social Networks </li></ul><ul><li>Greet Detractors </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  29. 29. Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA 281.497.6567.515 [email_address]

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