Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fort Smith AAF Social Media

1,653 views

Published on

Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

Published in: Technology, Business
  • I had been arguing about aafes with my wife since last Monday but since I found: AAFES Smooth Move Program, I do find your point of view quite interesting and, in this case specifically, quite useful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Fort Smith AAF Social Media

  1. 1. Your Brand is Out of Control http://www.flickr.com/photos/rickels/2439906704/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  2. 2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  3. 3. So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780 http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  4. 4. 1. Audience 2. Participation 3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  5. 5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  6. 6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  7. 7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  8. 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  9. 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  10. 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  11. 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  12. 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  13. 13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  14. 14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  15. 15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  16. 16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  17. 17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  18. 18. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  19. 19. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  20. 20. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  21. 21. Arkansas Mommy Blog SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  22. 22. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  23. 23. Twitter: Tyson Foods SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  24. 24. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  25. 25. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  26. 26. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  27. 27. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  28. 28. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  29. 29. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  30. 30. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  31. 31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  32. 32. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  33. 33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  34. 34. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  35. 35. Your Brand http://www.flickr.com/photos/missmareck/522291624/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  36. 36. “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findings photo:http://www.flickr.com/photos/jypsyq/448033892/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  37. 37. “The Loss of Control You Fear is Already in the Past” Clay Shirky http://www.flickr.com/photos/morgantj/2944831006/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  38. 38. Civic Action and Your Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  39. 39. Crap, High School Kids Have My Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  40. 40. Organic and Social Referrals vs Paid Search Referrals http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  41. 41. Web Users are Cats not Dogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  42. 42. Meet Them Where They Want to Be http://www.rhinos-irf.org/stayinformed/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  43. 43. Where’d the Money Go? http://www.flickr.com/photos/rhinosirf/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  44. 44. Audience Engagement… Is Not a Flash Web Site. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  45. 45. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  46. 46. 1. Audience - Visualization 2. Participation – High Ground 3. Branding – Prepare for Cats

×