Fort Smith AAF Social Media

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Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

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  • I had been arguing about aafes with my wife since last Monday but since I found: AAFES Smooth Move Program, I do find your point of view quite interesting and, in this case specifically, quite useful.
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  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • 78,847 RSS Accesses in April for only in Houston
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Fort Smith AAF Social Media

    1. 1. Your Brand is Out of Control http://www.flickr.com/photos/rickels/2439906704/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. 2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. 3. So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780 http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 4. 1. Audience 2. Participation 3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. 5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. 6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. 13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. 14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. 15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. 16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. 17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. 18. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. 19. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. 20. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. 21. Arkansas Mommy Blog SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. 22. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. 23. Twitter: Tyson Foods SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. 24. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. 25. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. 26. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. 27. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. 28. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. 29. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. 30. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. 32. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. 33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. 34. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. 35. Your Brand http://www.flickr.com/photos/missmareck/522291624/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. 36. “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findings photo:http://www.flickr.com/photos/jypsyq/448033892/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. 37. “The Loss of Control You Fear is Already in the Past” Clay Shirky http://www.flickr.com/photos/morgantj/2944831006/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. 38. Civic Action and Your Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. 39. Crap, High School Kids Have My Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    40. 40. Organic and Social Referrals vs Paid Search Referrals http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    41. 41. Web Users are Cats not Dogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    42. 42. Meet Them Where They Want to Be http://www.rhinos-irf.org/stayinformed/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    43. 43. Where’d the Money Go? http://www.flickr.com/photos/rhinosirf/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    44. 44. Audience Engagement… Is Not a Flash Web Site. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    45. 45. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    46. 46. 1. Audience - Visualization 2. Participation – High Ground 3. Branding – Prepare for Cats

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