Overview1. Why do you need social media?2. How does social affect the big picture?3. What’s next?
Why Use Social Media?• You build an audience and brand recognition.• You create a community around your brand.• You can interact directly with your customers.• You save HUGE over traditional marketing.
Social Media:The Big Picture• Good News: Excellent long-term strategy.• Bad News: Not a “quick win.” It takes time.• RealityCheck:Too bad. Customers expect it.
How SocialWorks• Social Media: Grow your audience.• Email & Blog: Build trust in your brand.• Website: Generate leads automatically.• Landing Page: Convert leads to customers.
Create Accounts• Big 3 for B2C:– Facebook,Twitter &YouTube• Extras: Necessary– Google+• Extras: Nice, but not necessary– Pinterest, Instagram, foursquare, etc.
Manage Accounts• Social Rockstar: One person to rule them all.• Hootsuite: Everything in one place.
Produce Content• Strategy:Think like a media company.• Content Creation– Statuses, blogs, videos, presentations• Consistency Is Key– Produce quality content frequently
Share Content• Share your content.– Social is for sharing, not selling.– Share ten things for every sales pitch.• Share other people’s content.– Creating tons of content is hard, so “borrow” it.– Promote others to promote yourself.
Engage Customers• Social media is about communication.• Interact with your audience.• Don’t leave them hanging.• Have fun!