Social Media StrategyBy John Garvens
Overview1. Why do you need social media?2. How does social affect the big picture?3. What’s next?
Why Use Social Media?• You build an audience and brand recognition.• You create a community around your brand.• You can in...
Social Media:The Big Picture• Good News: Excellent long-term strategy.• Bad News: Not a “quick win.” It takes time.• Reali...
How SocialWorks• Social Media: Grow your audience.• Email & Blog: Build trust in your brand.• Website: Generate leads auto...
What’s next?1. Create accounts2. Manage accounts3. Produce content4. Share content5. Engage customers
Create Accounts• Big 3 for B2C:– Facebook,Twitter &YouTube• Extras: Necessary– Google+• Extras: Nice, but not necessary– P...
Manage Accounts• Social Rockstar: One person to rule them all.• Hootsuite: Everything in one place.
Produce Content• Strategy:Think like a media company.• Content Creation– Statuses, blogs, videos, presentations• Consisten...
Share Content• Share your content.– Social is for sharing, not selling.– Share ten things for every sales pitch.• Share ot...
Engage Customers• Social media is about communication.• Interact with your audience.• Don’t leave them hanging.• Have fun!
Garvens Mediajohn@johngarvens.com | 815-297-2058
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Introduction to Social Media Strategy

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In this presentation, I highlight the ways in which social media can build brand awareness, engage with customers and generate new business.

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Introduction to Social Media Strategy

  1. 1. Social Media StrategyBy John Garvens
  2. 2. Overview1. Why do you need social media?2. How does social affect the big picture?3. What’s next?
  3. 3. Why Use Social Media?• You build an audience and brand recognition.• You create a community around your brand.• You can interact directly with your customers.• You save HUGE over traditional marketing.
  4. 4. Social Media:The Big Picture• Good News: Excellent long-term strategy.• Bad News: Not a “quick win.” It takes time.• RealityCheck:Too bad. Customers expect it.
  5. 5. How SocialWorks• Social Media: Grow your audience.• Email & Blog: Build trust in your brand.• Website: Generate leads automatically.• Landing Page: Convert leads to customers.
  6. 6. What’s next?1. Create accounts2. Manage accounts3. Produce content4. Share content5. Engage customers
  7. 7. Create Accounts• Big 3 for B2C:– Facebook,Twitter &YouTube• Extras: Necessary– Google+• Extras: Nice, but not necessary– Pinterest, Instagram, foursquare, etc.
  8. 8. Manage Accounts• Social Rockstar: One person to rule them all.• Hootsuite: Everything in one place.
  9. 9. Produce Content• Strategy:Think like a media company.• Content Creation– Statuses, blogs, videos, presentations• Consistency Is Key– Produce quality content frequently
  10. 10. Share Content• Share your content.– Social is for sharing, not selling.– Share ten things for every sales pitch.• Share other people’s content.– Creating tons of content is hard, so “borrow” it.– Promote others to promote yourself.
  11. 11. Engage Customers• Social media is about communication.• Interact with your audience.• Don’t leave them hanging.• Have fun!
  12. 12. Garvens Mediajohn@johngarvens.com | 815-297-2058

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