The Lean LaunchPad presentation provides examples of hypotheses testing for determining market size and opportunity. It discusses conducting interviews with potential customers, partners, and analysts to size the total available market, served available market, and target market in terms of number of customers and potential revenue. Market examples are also presented for various industries to illustrate calculating market size based on total population and incidence rates.
Download our content ready Detailed Market Size Analysis PowerPoint Presentation Slides to stay ahead of your competitors. Analyse your competitors with this content ready market size estimation PPT slides. The topic-oriented market research PowerPoint complete deck contains ready to use designs such as agenda, company overview, product/ service categorization, industry analysis, new product launch strategy, company SWOT analysis, steps in determining market size, approaches to TAM, bottom-up approach, top-up approach, market segmentation, market trends analysis, buyer persona, competition market share analysis, total addressable market overview and forecasting, conclusion and recommendation etc. Showcase how to target each market segment separately and address their needs. The market size estimation presentation deck is also suitable to present several topics like market segmentation, market potential analysis business & marketing planning and many more. Market size and competitive analysis PowerPoint templates will help you understand how the addressable market size will likely change thus aid you to respond to trends positively. Demonstrate eagerness to accept any challenge with our Detailed Market Size Analysis Powerpoint Presentation Slides. You will display a daring approach.
Marketing Fundamentals - Chapter 1 - BBA / MBA Course
PPT material Marketing Principles
Your comments are welcome to improve the content.
Dr. Francois Gaucher, DBA, MBA
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Download our content ready Detailed Market Size Analysis PowerPoint Presentation Slides to stay ahead of your competitors. Analyse your competitors with this content ready market size estimation PPT slides. The topic-oriented market research PowerPoint complete deck contains ready to use designs such as agenda, company overview, product/ service categorization, industry analysis, new product launch strategy, company SWOT analysis, steps in determining market size, approaches to TAM, bottom-up approach, top-up approach, market segmentation, market trends analysis, buyer persona, competition market share analysis, total addressable market overview and forecasting, conclusion and recommendation etc. Showcase how to target each market segment separately and address their needs. The market size estimation presentation deck is also suitable to present several topics like market segmentation, market potential analysis business & marketing planning and many more. Market size and competitive analysis PowerPoint templates will help you understand how the addressable market size will likely change thus aid you to respond to trends positively. Demonstrate eagerness to accept any challenge with our Detailed Market Size Analysis Powerpoint Presentation Slides. You will display a daring approach.
Marketing Fundamentals - Chapter 1 - BBA / MBA Course
PPT material Marketing Principles
Your comments are welcome to improve the content.
Dr. Francois Gaucher, DBA, MBA
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
A brief description about International marketing, nature of international marketing, evaluating international marketing, develop international marketing objectives,product marketing strategies
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
Access to customers is necessary for healthcare marketing and sales initiatives to succeed. Pharmaceutical and medical device manufacturers can optimally position, price and promote their products through strategic assessment of healthcare market segments!
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The purpose of this report is to provide key information and robust analyses to better optimize drug valuation, from the pharmaceutical companies perspective
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical issues are discussed. A brief research on the theories reveals that such old theories are still applicable and relatable to current media environments.
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
Creating value through patient support programsSKIM
How do we become more patient-centered as an organization? How do we ensure the patient/caregiver experience is as optimal as possible?
These are the questions that are being poised to healthcare market researchers in today’s healthcare landscape. And typically healthcare market researchers are turning to methods like “patient journeys” and “patient personas” to help bring that patient-centered understanding to the organization. Problem is … in order to be truly patient-centered, you need to take this charge on from the inside out.
Experience, Design and Innovation departments are springing up in all kinds of healthcare organizations intent on facilitating the organizational shift towards patient-centricity. And, unfortunately, market researchers are intentionally not being invited to the table. If history repeats itself, that will soon change though. These Experience, Design and Innovation departments will need the rigor and breadth of method knowledge that market researchers have in order to succeed in the strategic agendas of their work.
This presentation will give market researcher pointers on which skills, methods and mindsets they’ll likely need to adopt if they are hoping to be perceived as a valued contributor to an Experience, Design or Innovation team. In essence, give attendees a blueprint for how to open up a whole new professional opportunity for themselves, with a simple reframe on whom they are and what they do.
Market Access 101: Connecting Access Challenges to Brand OpportunitiesOgilvy Health
Last week, our payer marketing team hosted their inaugural All Access Festival event in our NJ headquarters. This rock concert-inspired event gave our colleagues an inside look at fundamental elements of optimizing market access strategies. Take a look at the presentation chock-full of insights from this event.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Axtria – Territory Alignment
Alignments are the first tactical step in implementing sales force strategy, where sales force structure and geographic resource allocation decisions are set into reality. A successfully executed territory alignment will help the sales force achieve its strategic goals, react swiftly to changes in local markets and motivate the team with fair and equitable territories.
Some of the key benefits of our service offering are:
• Provides a streamlined and systemic approach that eliminates or reduces trivial requests, speeds up cycle times for downstream processes and data integrity
• Automation & single source of truth for alignment data, eliminating spreadsheet, email, and other manual trails. One system to execute and maintain "source of truth" of all alignment changes for sales operations
• Work closely with the core team and other key stakeholders (Legal, Human Resources, Steering Committee etc.) to develop the approach, business rules, and detailed methodology for people placement
• Managing and adapting to ongoing adjustments, thereby enabling sales forces to remain focused on high-value targets
• Available on the cloud, certified by many large Pharma IT organizations, and built on enterprise grade platform (Force.com – the same platform that runs Veeva, and ESRI mapping) with high degree of flexibility and security
• Live with large complex organizations with 1500+ repsI look forward to set up a date in your calendar to take this dialogue further.
Learn More: http://axtria.com/analytics-solutions/sales/deployment/
A brief description about International marketing, nature of international marketing, evaluating international marketing, develop international marketing objectives,product marketing strategies
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
Access to customers is necessary for healthcare marketing and sales initiatives to succeed. Pharmaceutical and medical device manufacturers can optimally position, price and promote their products through strategic assessment of healthcare market segments!
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The purpose of this report is to provide key information and robust analyses to better optimize drug valuation, from the pharmaceutical companies perspective
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical issues are discussed. A brief research on the theories reveals that such old theories are still applicable and relatable to current media environments.
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
Creating value through patient support programsSKIM
How do we become more patient-centered as an organization? How do we ensure the patient/caregiver experience is as optimal as possible?
These are the questions that are being poised to healthcare market researchers in today’s healthcare landscape. And typically healthcare market researchers are turning to methods like “patient journeys” and “patient personas” to help bring that patient-centered understanding to the organization. Problem is … in order to be truly patient-centered, you need to take this charge on from the inside out.
Experience, Design and Innovation departments are springing up in all kinds of healthcare organizations intent on facilitating the organizational shift towards patient-centricity. And, unfortunately, market researchers are intentionally not being invited to the table. If history repeats itself, that will soon change though. These Experience, Design and Innovation departments will need the rigor and breadth of method knowledge that market researchers have in order to succeed in the strategic agendas of their work.
This presentation will give market researcher pointers on which skills, methods and mindsets they’ll likely need to adopt if they are hoping to be perceived as a valued contributor to an Experience, Design or Innovation team. In essence, give attendees a blueprint for how to open up a whole new professional opportunity for themselves, with a simple reframe on whom they are and what they do.
Market Access 101: Connecting Access Challenges to Brand OpportunitiesOgilvy Health
Last week, our payer marketing team hosted their inaugural All Access Festival event in our NJ headquarters. This rock concert-inspired event gave our colleagues an inside look at fundamental elements of optimizing market access strategies. Take a look at the presentation chock-full of insights from this event.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Axtria – Territory Alignment
Alignments are the first tactical step in implementing sales force strategy, where sales force structure and geographic resource allocation decisions are set into reality. A successfully executed territory alignment will help the sales force achieve its strategic goals, react swiftly to changes in local markets and motivate the team with fair and equitable territories.
Some of the key benefits of our service offering are:
• Provides a streamlined and systemic approach that eliminates or reduces trivial requests, speeds up cycle times for downstream processes and data integrity
• Automation & single source of truth for alignment data, eliminating spreadsheet, email, and other manual trails. One system to execute and maintain "source of truth" of all alignment changes for sales operations
• Work closely with the core team and other key stakeholders (Legal, Human Resources, Steering Committee etc.) to develop the approach, business rules, and detailed methodology for people placement
• Managing and adapting to ongoing adjustments, thereby enabling sales forces to remain focused on high-value targets
• Available on the cloud, certified by many large Pharma IT organizations, and built on enterprise grade platform (Force.com – the same platform that runs Veeva, and ESRI mapping) with high degree of flexibility and security
• Live with large complex organizations with 1500+ repsI look forward to set up a date in your calendar to take this dialogue further.
Learn More: http://axtria.com/analytics-solutions/sales/deployment/
Strategic Management: Organizational DesignTriune Global
There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a formal organizational structure. Organizational structure is important for any growing company to provide guidance and clarity on specific human resources issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.
Different types of startups, markets and whysBlaz Kos
This presentation is about various types of startup companies, markets and core competencies.
In the presentation you will learn why market trends are important, why markets always win, how to calculate market size and why you have to start with the strong why.
You will also learn the fundamental difference between established companies and startups. Startups are designed to search and established companies to execute.
Reliable market sizing doesn't have to be as complicated or painstakingly slow as you think. This presentation offers a quick overview of the art and science of market sizing, and offers a step-by-step guide on how to conduct seven fast market sizing approaches.
Eric Ries' presentation on lean startups. From Steve Blank's Customer Development course at Berkeley. Learn more and hear the audio at http://bit.ly/3qsvJ.
Dr. Stephen Koontz - Thinning Cash Fed Cattle Trade: How Thin is Too Thin & W...John Blue
Thinning Cash Fed Cattle Trade: How Thin is Too Thin & What to Do About It? - Dr. Stephen Koontz, Colorado State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-iowa-cattle-industry-convention
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
Streamlining the sales process & using analyticsXavier Sansó
In today's turbulent macroeconomic environment, trying to forecast the top line of a business that is driven by large capital investment decisions can be especially frustrating and cruel. Here is how FP&A can help with (1) a structured approach to the different parts of the sales process, (2) the use of common analytical tools and (3) a rigorous and systematic utilization of quality metrics to help the business drive for success.
Chip Kemp - Data Collection: Coercion or CollaborationJohn Blue
Data Collection: Coercion or Collaboration - Chip Kemp, Director, International Genetic Solutions, from the NIAA 2018 Strategy Forum on Livestock Traceability, September 25 - 26, 2018, Kansas City, MO, USA.
More presentations at https://www.youtube.com/channel/UCeUDeS810OcOfuEYwj1oHKQ
Fifth slide deck of six for Master's level course on Competitive Strategies Within and Between Platform Markets. This lecture introduces the concept of platform market structures by looking at superstar and long-tail market distributions in platform ecosystems.
More info: http://www.strategyguide.nl/teaching/
An annual review of the factors involving equine veterinary practice management in the areas of business, technology, social media and lifestyle issues.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
3. Market/Opportunity Analysis
How Big is It?: Market/Opportunity Analysis
– Identify a Customer and Market Need
– Size the Market
– Competitors
– Growth Potential
4. How Big is the Pie?
Total Available Market
• How many people would want/need
the product?
• How large is the market be
(in $’s) if they all bought?
Total Available Market • How many units would that be?
How Do I Find Out?
• Industry Analysts – Gartner, Forrester
• Wall Street Analysts – Goldman, Morgan
5. How Big is My Slice?
Served Available Market
• How many people need/can use product?
• How many people have the money to
buy the product
Total • How large would the market be (in $’s)
Available Served if they all bought?
Market
Available • How many units would that be?
Market
How Do I Find Out?
• Talk to potential customers
6. How Much Can I Eat?
Target Market
• Who am I going to sell to in year 1, 2 & 3?
• How many customers is that?
• How large is the market be
(in $’s) if they all bought?
Total Served
• How many units would that be?
Available Available
Market Market
Target
Market How Do I Find Out?
• Talk to potential customers
• Identify and talk to channel partners
• Identify and talk to competitors
7. Market Size: Summary
• Market Size Questions:
– How big can this market be?
– How much of it can we get?
– Market growth rate
– Market structure (Mature or in flux?)
• Most important: Talk to Customers and Sales Channel
• Next important: Market size by competitive approximation
– Wall Street analyst reports are great
• And : Market research firms Like Forester, Gartner
9. The Opportunity
Global Catalyst
Market =
Chemical $29.5 B
Catalyst
Hydrogen- Pd/C • Emissions
ation Catalyst
Market Catalyst = $1.1 B
• Refinery
= $7 B = $1.5 B • Chemical
10.
11.
12. MARKET SIZE
A m e r i c a n s L o v e t o Ea t M e a t a n d S n a c k
Giant Markets
> Meat: $160B / Snacks: $70B 2009 US Snack Food
> Meat Snacks: $4B Retail Sales
Varying Growth Rates Salty
> Meat: + 5% $30B
> Snacks: + 15%
>Jerky: + 5%
Mega Consumer Trends Converging Sweet
>Healthy, More Flavorful, Higher Quality $35B
Snacks Driven by Innovation / News
Meat
Meat Snacks / Jerky Generally Sleepy
> Limited Innovation $4B
> “Gut Stuffer” Image Source: US Package Facts
Change Underway Driven by New Entrants
>All-Natural
> 10% Growth Latest 52 Weeks Nielsen F/D/M
13. $50 Billion Dollar
Protein Therapeutic Market
$1.4 Billion Dollar
Cell Line Sales Market
$140 Million
Dollar Target
16. Market size - Landlords & Rental Units
Units by Landlord Portfolio Size in % of Units, by Landlord Portfolio
USA (millions) Size, Owned by a Single Individual
100% 92%
90%
77%
0.06 80%
0.46
70%
Small: 1 to 4
60%
50%
Medium: 5 to 49 40% 32%
2.20 30%
Large: 50 or More 20%
10%
50% of the “Small” landlords own just one unit. 0%
Small: 1 to 4 Medium: 5 to Large: 50 or
49 More
Rental Real Estate is the Largest “Mom and Pop” business in America: The vast majority of properties are
owned by a single individual that owns only one property.
Source: US census data
17. The market size for metastatic cancer diagnostics in the
U.S. is estimated to be $805M p.a.
Methodology: Value: Explanation: Source:
U.S. population size 313M Total U.S. population in 2012 U.S. Census
x Bureau estimate
U.S. incidence of all cancers 0.512% Treatment is typically given in ACS Cancer Facts
the first year following diagnosis & Figures 2011
=
Total U.S. cancer incidence 1.6 M
x
% diagnosed with regional Cancers that spread to local or NCI SEER 2011
39.4%
or distant cancers distant lymph nodes or organs data
=
Patients w/ regional or
628,420
distant cancers
x
Cost of diagnosis and Weighted avg. patient cost p.a. JAMA. 2010;
$1,285
monitoring (annually) for imaging procedures (2008) 303(16):1625-1631
=
Market size for metastatic
$805M
cancer Dx / monitoring
23. • Hypotheses to test
Hypothesis Test
There is strong Interest in facilitating Interviews (landlord and providers), web
rental maintenance support ad conversion
Service providers are willing to pay for Interviews (need to determine
lead generation through our site consensus willingness to pay)
There will be a higher response rate Interviews (tenant and landlord), survey
amongst tenants and landlords for an (tenant), web ad conversion of different
“exclusive” community messages
Tenants are willing to pay a nominal fee Interviews (tenant), survey (tenant),
($1-2) for convenient rent/utility online web ad conversion.
payment service (Need at least 0.08% CPM conversion to
be profitable)
Real Estate agents are willing to help Interviews
push this offering to their customers
23
24.
25.
26.
27.
28. Week 1 Week 3
Hypothesis Test Results
• Existing prepaid cards add value Interviewed supermarket User acquisition is critical
to a subset of the population executives, payment user engagement is everything
– Underpenetrated processors, private label card
opportunity manufacturers, prepaid Underpenetrated opportunity
– We can find a better program managers, loyalty because people:
channel to reach this consultants, and data analytic Don’t understand the value
customer segment and firms of the card
convert them Don’t know about the card
Haven’t bought one yet
• Existing prepaid cards are flawed
and can be improved Potential customers are aware of
– We can do something clever and understand prepaid, but:
to shake up the fee Hate the fees
structure and/or build in a Haven’t bought one yet
new feature (e.g., rewards)
• Solution = prepaid + loyalty card
– Distributed at retail POS
29. Week 3 Week 4
Hypothesis Test Results
• Existing prepaid cards add value Interviewed end users at End Users see value:
to a subset of the population Walmart, food banks, bus More likely to sign up for
– Underpenetrated prepaid via assisted POS sale
stops, payday lenders, their Active vs. passive sale
opportunity homes, and supermarkets hypothesis validated
– We can find a better More likely to keep and reload
channel to reach this Interviewed execs at Green cards with ongoing cash
customer segment and Dot, Rush Card, and NetSpend rewards
Higher retention via loyalty
convert them hypothesis validated
• Existing prepaid cards are flawed Retailers see value:
and can be improved
New revenue opportunity is
compelling
– We can do something clever Access to purchasing data
to shake up the fee outside the store is compelling
structure and/or build in a
new feature (e.g., rewards) Industry Trends
Loyalty + prepaid programs
are the future
• Solution = prepaid + loyalty card
Industry execs like this idea a
– Distributed at retail POS lot and are actively exploring it
30. Week 4 Week 5
Hypothesis Test Results
• Customer awareness and $5 for 5 minutes campaign 20 preliminary signups
education are key obstacles to Speak to as many potential
customer acquisition and customers as possible ask for Built empathy around customer
retention an actual commitment prepaid needs
Immediacy
• Channel: Assisted sale at POS Security fears
trumps current passive j-hook Fees
sale Channels
– Active sale enhances Discovered other needs
awareness & education Job-seeking
Saving for kids’ education
Understood observed behaviors
• Product: Combining prepaid + High churn
loyalty Lack of reloading
– Cash rebates improve Lack of regular usage
retention and incentive to
reload Loyalty component not required
if you can service the true pain
points
31. Team Deliverable by Tomorrow
• Hypotheses for each part of business model
• Test for each of the hypotheses
– What constitutes a pass/fail signal for the test (e.g. at
what point would you say your hypotheses
wasn’t even close to correct?
• Plan to get out of the building to test the hypotheses
• Summarized in a 5 Minute PowerPoint Presentation
– Business Model Canvas
– Market Size
– Getting out of the building plan
Don’t Over Think Your Hypotheses
32.
33. Backup
Idea
Business Model
Size Opportunity
Customer Development