E245-Customers-Key to Lean LaunchPad Session 3
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E245-Customers-Key to Lean LaunchPad Session 3
- 1. Engineering 245 The Lean LaunchPad Session 3: Customers, Customers, Customers Professors Steve Blank, Ann Miura-Ko, Jon Feiber http://e245.stanford.edu/
- 3. VALUE PROPOSITIONS images by JAM what are you offering them? what is that getting done for them? do they care?
- 4. CUSTOMER SEGMENTS images by JAM which customers and users are you serving? which jobs do they really want to get done?
- 5. CUSTOMER SEGMENTS images by JAM which customers and users are you serving? which jobs do they really want to get done?
- 8. Corporate Customers Business to Business (B to B)
- 15. Consumer Customers Business to Consumer (B to C)
- 22. Multi-Sided Markets Business to Business to Consumer (B to B to C)
- 25. Team Exercise