This research assignment showcases the partial business plan for the business
“S.S.E Grocery Delivery Service” conceptualized by researcher and future
entrepreneur Sashara Eccleston, in an effort to complete the Principles of Business
Syllabus. This research project deals with the Production Aspect of the business.
The entrepreneur hopes to establish this business in the near future in Jamaica, in
an effort to ease the burden on consumers of having to be shouting over counters in
crowded wholesales and waiting in long lines in supermarkets.
DESCRIPTION OF BUSINESS
“S.S.E Grocery Delivery Service” will be a sole proprietorship that will be owned
by Sashara Eccleston. The entrepreneur, Sashara Eccleston, has received a Master’s
Degree in Business Management from the University of the West Indies, Jamaica.
S.S.E Grocery Delivery Service will allow its customers to order their groceries on its
website and have them delivered to their door.
To provide customers with the highest quality customer service, delivered with a
sense of warmth, friendliness, timeliness and enthusiasm while always trying to offer
affordable yet competitive prices.
JUSTIFICATION OF LOCATION
“S.S.E Grocery Delivery Service” will be located at Shop # 6 Eccles Plaza, West
Henderson, Greater Portmore on the top floor that is currently being constructed.
The entrepreneur has chosen this location as:
It is in the heart of the largely populated city of Portmore. This will allow the
business to source it customers and workers easily.
The target customers are closely located, which will save on the cost of
transporting the grocery to them. This will benefit the business, as it will save
on fuel for delivery.
All the necessary amenities such as bathrooms, light, water and internet
connection are available (see appendix 1 for location).
SELECTION OF APPROPRIATE SOURCES OF LABOUR
Because of the technological needs and the need for expertise in the area of
management and also need for semi-skilled workers in the business, the following
labour skill levels shown in the table below were selected.
Job tittle Importance and
1 Manager This person will ensure
proper management and aid
the business to increase its
customer base and
1 Cashier To take consumers orders,
manage the database and
package the items. Also
allows customers to place
orders and also gather items
to be delivered, bill
customers and collect
Semi-Skilled 1 Delivery person Deliver goods to the
consumers and collects the
SOURCES OF FIXED AND WORKING CAPITAL
Type of Capital Source Amount Use
Fixed Loan from Scotiabank,
using property owned as
$2,000,000 To purchase a
computer, Point of
Sale terminal, used
Working Family loan and
$1,200,000 Purchasing of
cost and rental cost.
(See appendix 2 for Fix capital and Working Capital)
ROLE OF ENTREPRENEUR
The entrepreneur’s role is to manage the daily activities of the business, evaluate
employee’s performance and manage the finances of the business.
The functions that the entrepreneur will take on are:
Planning: The entrepreneur will take on the function of being the manager
who will make decisions on behalf of the business, by researching and
Directing: As the person who conceptualizes the business idea the
entrepreneur will direct the employees as it relates to their duties and standard
of the business.
Motivating: In order to get the best from her employees, the entrepreneur will
motive the employees to give of their best. This will be done by awarding
employees bonus and employee of the month awards.
TYPE OF PRODUCTION
The business will engage in tertiary production. This will involve the provision of
direct service to customers. It will involve the distribution of goods to customers.
These items will include things people would normally find in supermarkets and
wholesales, for example flour, cornmeal, canned items and others.
(See appendix 3 for list of item)
LEVEL OF PRODUCTION
The business will be small and newly formed so it will engage in the domestic
level of production. At domestic level of production the business will neither import
nor export. It is important for the business to start at this level as it aims to build its
clientele and gain loyalty of its customers. Since the business is starting at this level
of production, all it’s supplies will be purchased locally.
QUALITY CONTROL MEASURES
In order for the business to provide the highest quality service, quality control
measures will be implemented. The business will ask customer to fill out evaluation
and suggestion forms every three months (see appendix 4 for form). This will allow
the business to get feedback from its customers about the quality of its service and
help the business to greater satisfy its customers.
The business will also have a customer care centre where customers can report
their complaints or any query.
USE OF TECHNOLOGY
In modern society there has been vast development in technology and the
entrepreneur has realized the need for technology to improve the efficiency of the
business. The technology the business will use is as follows:
TECHNOLOGY USE HOW TECHNOLOGIES
Computer To store data
To allow customer
to be able to place
their orders online
To access the
The computer will
host the business’s
website on which
place their orders.
can be access and
Global Positioning System To aid delivery
person in locating
will allow the
driver to locate
as more order can
be delivered in a
shorter time period.
The business will be a retailer that will provide the service of delivery of grocery
food item. As the business is not the producer of these goods, it hopes to form a
backward linkage with companies that produce them. They would include Grace
Kennedy, Lasco, Jamaica Biscuit Company and others (see appendix 5).
This linkage will be beneficial to the business, as it will be able to purchase goods
directly from the manufacturer and thereby acquire them at a cheaper rate. The
business will thus be able to offer its goods at competitive rates to its customers.
Food Manufacturers S.S.E Grocery Delivery Service
(Purchase bulk processed foods)
POTENTIAL FOR GROWTH
In five years, the business hopes to increase its clientele, which will force it to
employ more workers and move to a bigger site. As the word spreads about the fast
and efficient service that “S.S.E Delivery Service” will offer, its clientele will grow.
The fact that we are now in the technological era and more and more people are
shopping online, this will enhance the growth of the business.
The business hopes to establish another branch in the parish of St. James and also
form linkages with other suppliers.
“S.S.E Delivery Service” will try it best to abide by all government regulation
established by the Jamaican government as it relates to businesses. The business
regulations in Jamaica state that all new businesses should be registered with the
Companies’ Office of Jamaica and the National Insurance Scheme.
In an effort to abide by these regulations, the business will obtain a BN1 form as it
is a sole proprietorship and a National Insurance Scheme Form. The business will
have to pay taxes to the Jamaican government and will need a Tax Registration
Number (T.R.N) and so it will apply for a Tax Registration Number. The business
will also be selling grocery items and alcohol, so it will need to obtain Spirit License
and Retailer License.
In abiding by these regulations, the business will enhance efficiency in filing the
statutory returns and also will enhance customer confidence in doing business with
S.S.E Grocery Delivery Service because they will know that the business abides by all
regulations established (See appendix 6-9 for all forms mentioned above).
S.S.E Grocery Delivery Service is aware that many businesses take part in the
unethical practice of inaccurately weighing items such as flour, sugar and cornmeal.
The business refuses to take part in this practice, as it is dishonest. This practice will
damage the reputation of the business, leading to the down turn of business activities,
eventually leading to the closure of the business, as the business will become unable
to generate enough profit to keep itself afloat. The business will avoid this issue by
checking the quantity of good twice and ensuring scale are working properly.
In conclusion, this has been a partial business plan proposal for an online grocery
delivery service that the entrepreneur, Sashara Eccleston has conceptualized.
The business will be established in the near future and allow Jamaicans the option
of purchasing their grocery online instead of going to the supermarket. The business
hopes to grow and establish branches in other parishes while still abiding to all ethical
and legal practices outlined by the Jamaican government.
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