Running head E-Grocery business model – group project1E-GROcer.docx

Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery
Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is
growing with consumers rapidly along with expansion of digital
world. With e-commerce expanding throughout the global
market, the demand for online grocery stores has also been
increasing. Companies like AmazonFresh, FreshDirect in the US
have opened a platform for the companies to sell groceries to
their customers with a single click. Many products that are
being sold on online platform, that were considered to be
impossible to convert for online shopping. With proper
technology usage, the companies can sell perishable goods
online and compete the traditional stores. Company Background
and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store
business that will be launched in December 2019. The online
platform will have a wide range of both durables and non-
durable goods, organic foods, fresh vegetables and fruits, and
basic groceries at affordable prices. The online platform will
have products from different brands, so the consumer can
choose and buy. The company will be based in Chicago, Illinois

with multiple suppliers. This is a privately-owned business, that
is owned by Jane Doe (CEO), John Smith (COO) and Susan
Smith (CFO). These executive committee members have hired,
CTO – Bill Daniels to handle the design and build the website
for their products and services. Vision
The company’s vision statement is to become a leading online
e-grocery store in the US and to establish a one-stop and click
online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online
platform to sell groceries from major manufacturing
companies/brands at affordable prices to the customers. The
company intends to expand their customer target groups
throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith
(COO) and Susan Smith (CFO). The executive committee have
hired, CTO – Bill Daniels to handle the design and build the
website for their products and services. In addition, the
company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand
companies on their shelves in the state of Illinois. The online
platform will have durable and nondurable goods that include
the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy products
· Other food items
· And groceriesBusiness model

Initial step for our company would be tie-ups with the local
whole sellers or manufacturers and establish an advanced online
store to make sure the customers are able to select and purchase
the products efficiently. Once the orders are placed, the website
communicating with the suppliers and ensuring the goods are
delivered on time. The company’s primary revenue model will
be the online grocery store through monthly/yearly customer
subscription, and service charges. Subsidiary revenue business
model - company can also earn revenue by allowing brand-
company’s to post ads on the website. Technology – Website
The project management team will have to capture, the
business and system requirements to implement the suitable
online grocery store. The website should be user friendly,
buyers and sellers should be able to interact with each other,
provide additional features like – subscription for monthly
deliverables, repeat orders, discount prices to attract the
customers and turn them to loyal customers. Supply chain
management
The company should build a strong and loyal relationship with
their suppliers who are local wholesalers, farmers that help to
attract more customers by delivering fresh and organic
products.Customer serviceThe company will have to maintain a
strong relationship with their customers and gain trust, loyalty.
In order to do so, the company should provide them a user-
friendly website, controls to subscribe or repeat the same orders
weekly or monthly, provide same-day or 1 or 2-day delivery
options, discounted and affordable prices. Legal, privacy and
ethical aspects
Being an online store, there are high chances of data breach,
user identify theft, and the online stores are responsible for
their customer’s security. The company should take appropriate
precautionary steps to prevent any data breach, additional layers
of protection like a firewall should be developed. The company
should adhere to all online marketing laws, regulations, rules,
product regulations (if any).Current E-Commerce models
utilized by the company

Our company will use B2C (Business-to-Consumer) electronic
marketplace model. B2C transactions are the retail transactions
of products or services from businesses to individual customers
and electronic marketplaces are platforms where businesses or
individuals can list their products and services and customer can
purchase them online (Turban et al, 2015). We will have
contracts with local organic food producers, and they will be
able to register and list their products in our website. All these
grocery items will be presented to our customers in an easy to
search online catalog in our website. Customers will be able to
register, search for and add grocery items to a virtual shopping
cart, choose delivery date and time frame, and buy online using
various payment methods such as credit card, debit card,
PayPal, Venmo, etc. or save for later. The customer orders will
be received and filled by the sellers/food producers and our
delivery team will pick-up, inspect for quality and accuracy and
deliver the grocery to the customers. (FATbit, 2018)
Figure 1: Marketplace Model (FATbit, n.d.)Technology
Advancements and Impact of Technology
Mobile applications that will let customers use their mobile
phones to browse, buy and track orders, voice ordering, ability
to create a grocery list and show different available options to
buy, shoppable recipes which will add the ingredients to your
shopping list according to the recipe and the quantity,
automated invoice systems between company and merchants,
location based mobile computing that will enable customers to
see where their delivery is at and the approximate time it’ll
reach them and give them exclusive offers depending on
customer location, chatbots for customer service, different
payment options, post-service surveys, unattended deliveries via
a one-time-passcode system for residences or lockboxes with
smart locks, and data analytics to help improve website,
services and products are some of the technical advancements
that help to evolve B2C e-commerce marketplace business such
as ours. According to the Progressive Grocer (2019),

autonomous delivery vehicles is the future of online grocery
delivery. For example, Kroger partnering with Nuro piloted a
grocery delivery program that successfully used Nuro
autonomous vehicles to fulfill online orders in Arizona and will
be expanding it to Houston.
References
Turban, E., King, D., Lee, J., Liang, T. & Turban, D. (2015).
Electronic commerce: A managerial and social networks
perspectives. Upper Saddle River, NJ: Prentice Hall.
FATbit (n.d.). Your grocery delivery website will fail without
these script features [web post]. Retrieved from
https://www.fatbit.com/fab/online-grocery-delivery-platform-
will-fail-without-these-clone-script-features/
FATbit (2018, December 5). Setting up online grocery business
in 2019? Here is what you need to know [web post]. Retrieved
from https://www.fatbit.com/fab/setting-online-grocery-
business-2019-need-know/
Retail Customer Experience (2019, January 30). 5 technologies
primed to transform the grocery shopping experience [web
post]. Retrieved from
https://www.retailcustomerexperience.com/blogs/5-
technologies-primed-to-transform-the-grocery-shopping-
experience/
Progressive Grocer (2018, December 14). What to Expect in
Grocery Technology in 2019 [web post]. Retrieved from
https://progressivegrocer.com/what-expect-grocery-technology-
2019
HST560A: AP World History | Unit 6 | Lesson 11:
Enlightenment Salon 1
Name:
Date:

Writing Assignment
Enlightenment Salon: Character Chart
Once you have received your character role, you are required to
complete the following chart about your character. Note that
you may have to make inferences based on the material that you
read about your character—sources may not specifically state
what the character thinks on a given topic.
It is extremely important you complete this in a timely manner
and submit this assignment to your teacher before the salon. Be
sure to complete all the advance preparation for the lesson so
that you can fully participate in the salon.
Character Name:
_________________________________________
Dates of birth and death:
Country of origin:
Summary of major ideas:
Ideas on human nature:
Ideas on the ideal government:
Ideas about organized religion and God:
Ideas on justice:
Ideas on war:
Ideas on education:
Ideas on human capacity to use reason for progress and
advancement:
Famous quote and your interpretation of that quote:
Famous works:
©2011 K12 Inc. All rights reserved.
Page 1 of 1
Copying or distributing without K12’s written permission is
prohibited.
U6-Lesson 12: Enlightenment Salon 2(35 points)

1. Based on one of the following characters, prepare a speech
of points you would present in a salon, that is a minimum of
five paragraphs. (You can use the chart from the last assignment
as a guide.)Include three credible sources you used in your
research. Sources must include at least one primary source
document (many of them wrote important works) and credible
sources from the Internet. Include their name, major ideas, any
books written, ideas on government, God, war, justice,
education. Use examples of their work to support these ideas.
Your research should include the following topics:
• Human nature
• The ideal government
• Ideas on organized religion and the nature of God
• Ideas on justice
• Ideas on war
Characters:
1. Denis Diderot, encyclopedist
2. Voltaire, writer
3. Mary Wollstonecraft, feminist
4. Frederick the Great of Prussia, ruler
5. Maria Theresa of Austria, ruler
6. Catherine the Great of Russia, ruler
7. Montesquieu, political thinker
8. John Wesley, religious reformer
9. John Locke, political thinker
10. Thomas Hobbes, political thinker
11. Joseph II of Austria, ruler
12. Baron d’Holbach, scientist
13. Edward Gibbon, historian
14. Adam Smith, economist
15. Edmund Burke, political philosopher
16. Margaret Cavendish, writer
17. Alexander Pope, poet
18. Pierre Bayle, spokesman
19. Baruch Spinoza, philosopher

20. Marquis de Condorcet, philosopher
21. David Hume, skeptic
22. Jeremy Bentham, philosopher
23. Napoleon Bonaparte, ruler
24. Thomas Paine, writer
25. Madame Geoffrin, hostess
prohibited.
Page 1 of 4
Enlightenment Salon
Preparing for the Enlightenment Salon
You and other students will participate in a simulated
Enlightenment salon. As a participant, you will play the part
of a famous historical figure who engaged in conversation in the
parlor of a prominent hostess, Madame Geoffrin.
Besides reviewing and enhancing the materials presented in this
unit about the Enlightenment, the salon will
cultivate your skills in critical analysis, strategic thinking,

public speaking, research, and listening.
Before the salon, review or conduct research on the individuals
listed in the Character Roles section. You should
make an index card with information about the person on one
side and the person’s name on the other. Use these
cards to review the characters before the salon. During the
salon, you can use the cards to guess participants’
identities.
To prepare for the salon, read the background material on the
Scientific Revolution and the Enlightenment,
including the importance of salons and the role of women in the
Enlightenment.
Character Roles
Your teacher will assign you a character role, and you will
participate in the salon as that character. Some figures
represented in the salon may have died before 1755, but all of
them, based on their own convictions, would have
formed an opinion on the topics under discussion.
1. Denis Diderot, encyclopedist
2. Voltaire, writer
3. Mary Wollstonecraft, feminist

4. Frederick the Great of Prussia, ruler
5. Maria Theresa of Austria, ruler
6. Catherine the Great of Russia, ruler
7. Montesquieu, political thinker
8. John Wesley, religious reformer
9. John Locke, political thinker
10. Thomas Hobbes, political thinker
11. Joseph II of Austria, ruler
12. Baron d’Holbach, scientist
13. Edward Gibbon, historian
14. Adam Smith, economist
15. Edmund Burke, political philosopher

16. Margaret Cavendish, writer
17. Alexander Pope, poet
18. Pierre Bayle, spokesman
prohibited.
Page 2 of 4
19. Baruch Spinoza, philosopher
20. Marquis de Condorcet, philosopher
21. David Hume, skeptic
22. Jeremy Bentham, philosopher
23. Napoleon Bonaparte, ruler

24. Thomas Paine, writer
25. Madame Geoffrin, hostess
Information About Character Role Research
Locate three credible sources on your historical character.
Sources must include at least one primary source
document, one book, and credible sources from the Internet.
Follow the guidelines in the Chicago Manual of Style
to document these sources. Your research should prepare you to
discuss the following topics in an educated and
knowledgeable manner:
• Human nature
• The ideal government
• Ideas on organized religion and the nature of God
• Ideas on justice
• Ideas on war
• Attitudes about education

• Human capacity to use reason for progress and improvement
• Famous quote along with student interpretations
• Famous works
Background Information on the Scientific Revolution and
Enlightenment
The Scientific Revolution wasn’t just about new ideas in
science. It was about new ways of thinking about the
world. The new world view that developed during the Scientific
Revolution and the Enlightenment shaped the
modern mind, with its emphasis on reason and progress. As a
result of this period, people no longer accepted
ideas on faith alone—everything was put through a rigorous
analysis called the scientific method. The method
was applied to all aspects of society, including the social
sciences, which emerged during this period.
Those thinkers associated with the Scientific Revolution had a
great deal of confidence in human progress. They
believed the human mind could produce ideas and inventions
that would improve the world. Reason could
triumph in any situation. However, these thinkers were limited
to the middle class and aristocracy. The Scientific
Revolution and Enlightenment were not movements that, at least
initially, impacted the majority of Europeans.
This majority resented these changing ideas and felt threatened

by such a drastically new world view.
A major part of this new scientific world view was an emphasis
on secularism, which had grown during the
Renaissance. Intellectuals stressed worldly explanations and
insisted all things could be explained rationally and
without recourse to religious views or the authority of the
Bible. These ideas brought the intellectuals of the
Scientific Revolution into increasing conflict with the church—
perhaps most famously exemplified by Galileo’s
conflict with the Catholic Church.
prohibited.
Page 3 of 4
On the heels of the Scientific Revolution came the
Enlightenment, an intellectual and cultural movement that
reached its height in 1750 in France, particularly in Paris. The
Enlightenment built upon the skepticism that spread
throughout the Scientific Revolution. As a result of the Age of
Exploration, people had traveled all over the globe
and some began to question long-held beliefs about the
superiority certain races, religions, ideas, and
philosophies. Skeptics insisted that nothing can be known

without a doubt and that all knowledge must be
questioned. As such, Enlightenment thinkers often found
themselves conflicting with the religious intolerance of
the church. They maintained that so much death and destruction
had come from centuries of religious warfare,
and they criticized the blind faith that many people displayed
towards religious ideologies.
The Enlightenment was propelled by influential writers and
thinkers who engaged in all of the pressing topics of
the era. One of the most influential political thinkers of the
seventeenth century was British philosopher
John Locke (1632–1704). In 1790, he published the Two
Treatises of Government, which presented new ideas
about how people learn from experience and form ideas based
on nurturing and education. These ideas
challenged a well-accepted belief that people were born with
certain ideas and characteristics. Instead, Locke
insisted people were born as tabula rasa, or blank slates, upon
which the world impressed various ideas and
beliefs through experience and education.
Enlightenment thinkers were known as philosophes. Although
the word is French for philosophers, the philosophes
were rarely strictly philosophers. They were the most engaged
and influential thinkers and writers of their era, and
they spread enlightenment ideas throughout Europe. It was the
philosophes who attended the salons, which were
the gathering place of the Enlightenment. Philosophes engaged
in lively debates about God, human nature, cause
and effect, good and evil, and the meaning of life. They often
used novels or plays filled with satire to convey their
controversial ideas because direct attacks would have been
banned or led to severe punishments.

Salons played an important role in Enlightenment society.
Although the first salons took place in the seventeenth
century, they came to flourish in the eighteenth century,
particularly in Paris. Other European cities followed suit.
Salons brought together the most influential and elite members
of society: writers, philosophes, artists, visiting
dignitaries, nobility, upper bourgeoisie, and government
officials. They met in the beautiful drawing rooms (salons)
of wealthy women’s homes and engaged in vibrant discussions
about the most pressing topics of the day as
written about by the philosophes. Salons provided an
opportunity for the philosophes to promote their works and
debate important topics. Salons became a place to escape the
censorship prevalent in French society. As such,
salons spread the ideas of the Enlightenment: deism, faith in
reason and progress, economic and political liberty,
education, social welfare, and justice.
Although prominent women—such as Marie-Thérèse Geoffrin
(1699–1777), Julie de Lespinasse (1733–1776),
and Claudine de Tencin (1689–1749)—hosted the salons, the
reputation of the meetings depended on the guest
list—that is, on its male attendees. However, a philosophe could
boost his reputation by being associated with
one of the most fashionable salons. The hosts introduced their
guests to other prominent attendees, including
visiting foreigners, and promoted their works. Salonnière
Madame de Tencin helped promote Montesquieu’s Spirit
of the Laws. Salons reached their peak from the mid-eighteenth
century until the French Revolution; only a few
salons survived and continued after the revolution.

By hosting salons, women were able to participate in lively
debates and influence society’s most prominent figures.
Madame Geoffrin’s salon was one of the most famous and long
lasting of the Enlightenment period. After losing
both her parents at a young age, Geoffrin married a wealthy
businessman 33 years her elder. When Geoffrin
finished raising her children, she established the twice-weekly
salon—an artistic salon on Mondays and a literary
salon on Wednesdays, at which Montesquieu, Fontanelle,
Diderot, and Voltaire were regular guests. Her salon
began around 1750 and continued for 25 years. Geoffrin’s
popular salon also hosted prominent foreign
visitors, including David Hume from England and the future
king of Poland Stanislas Poniatowski. When her
prohibited.
Page 4 of 4
husband died, Geoffrin used a substantial amount of her large
inheritance to finance the work of the encyclopedists.
Besides participating in the salons, Geoffrin also exchanged
letters with the enlightened despot Catherine the Great of
Russia and the king of Sweden. Although many philosophes
attacked organized religion, Geoffrin was a practicing
Christian who would not allow such talk in her home. Prominent

salonnières passed their hosting skills on to a
younger generation of women who could keep the vibrant
intellectual gatherings thriving. One such young woman
was Julie de Lespinasse, who hosted a salon in her home every
evening for 12 years.
Although Paris was the center of the Enlightenment thanks to
the successful salons, enlightenment ideas spread
throughout Europe and beyond. The ideas also spread from the
wealthy upperclass to a growing middleclass,
who were drawn to the enlightenment ideas of equality and
opportunity. Enlightenment ideas also spread through
various monarchies headed by enlightened despots. Some of
these rulers enjoyed close relationships with the
philosophes, who believed that influencing rulers was one of the
best ways to create enlightened reforms.
Russia’s Catherine the Great and Prussia’s Frederick the Great
were two of the most influential enlightened
despots.
Enlightenment ideas also spread beyond Europe and had very
real consequences for the rest of the world.
Enlightenment thought had a profound influence on the
American Revolution. Fed up with a distant British
monarch and constant attempts to control American commerce,
the colonists rebelled and declared their
independence in 1776 in a document based on Enlightenment
ideals. Over a decade later, the U.S. Constitution
of 1787 also epitomized the foundations of enlightenment
thought as espoused by the philosophes: separation of
powers (Montesquieu), freedom of speech and religion
(Voltaire), a fair justice system (Beccaria), and power
bestowed upon the people (Locke).

Women’s roles in the Enlightenment were mixed. Although
wealthy women in the cities could influence and
participate in Enlightenment discussion and government affairs
in their salons, women’s participation in the business
world had declined since the seventeenth century. Fewer women
owned and operated businesses. Although women
could gain access to a formal education, they were rarely
permitted to study the same subjects as men. Even in
education, women’s focus remained on the moral and domestic
sphere, rather than matters of science and
philosophy. Some of the philosophes argued for better education
for women, but few argued for equal rights,
which may not be surprising given that during the
Enlightenment not all men enjoyed equal rights either.
As the Enlightenment came to a close—and incited by the
French Revolution—one woman did make a strong
case for equal rights, especially equal education. In England,
writer Mary Wollstonecraft (1759–1797) was
outraged at some of the repressive policies toward women that
she saw in the French Revolution. Jean-Jacques
Rousseau’s philosophy of separate spheres for women and men
inspired these policies. Wollstonecraft offered
her condemnation in A Vindication of the Rights of Woman in
1792. Wollstonecraft accused Rousseau and others
of limiting women’s opportunities and confining them to a dull
and uninspired role subservient to men. She argued
that women ought to be given the same opportunities for
education, because better educated women would lead
to progress for society and improved lives for men as well.
Women could also be more economically independent
and valuable contributors to business and politics if they were
given the chance. Wollstonecraft’s arguments
extended to women the arguments the philosophes had been

making for men over the last hundred years. She
also launched the modern women’s movement and proved
extremely influential to the next generation of female
reformers.

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