2. Situation
Low brand awareness
“Underdogs”
Customers had limited knowledge of company
Limited presence on social media websites
Very few YouTube videos
Company had limited knowledge of their customers
3. Action
Beefed up YouTube channel
Created “We are Maersk” video
Uploaded videos more frequently
every few hours to every few days
Their videos focus on the in’s and out’s of the
company
Employees are interviewed frequently on their
channel to create a personal aspect
4. Result
52,103 views on the “We are Maersk” video
13,305 subscribers on YouTube
Their most popular video has 1,293,751 views
Their entire channel has 6,090,164 views
Revenue in 2011: $322 Billion
Revenue in 2013: $366 Billion
5. Learning
Made themselves one of the most well known
international shipping companies
Social media can increase your following immensely
Creating personable YouTube videos can help
customers build trust into your brand
Keeping up and staying current with your Social
Media profiles helps build communication with your
customers
