Most candidates for Parliamentary Elections do not know how to ensure a "winning strategy" - Here is a guideline successfully used in past elections to win Elections. Want on-hands guidance? Contact us: sanjaymatkar@gmail.com

1. Elections Strategy and Organizing –
Sun Tzu wrote that, ‘strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat.’
The campaign has to internalize this maxim. Candidate and Core Team has to define a
political strategy that’s focused on a singular narrative and tight organizational structure
to maximize fundraising and voter mobilization. The critical difference will be perfecting
the use of these new tools – particularly online – and stick ruthlessly to this strategy &
instill a level of trust in our supporters which is rarely seen in politics. Be wary of
adopting technology without a corresponding message or degree of trust.
‘We know that the ways of Politics must change … Let us be the generation
that ensures our nation’s people are sharing in our prosperity …This
campaign must be the vehicle for your hopes, and your dreams.’
‘Respect – Empower - Include’ should be the mantra of the campaign.
These core values mean that, ‘at a minimum the campaign will reduce the usual tensions
and frictions of campaign life & inspire volunteers to do that extra canvass round, ask
their friends and families to join them, and even get those small donations to fund the
campaign.’
Ensuring that the thinking of volunteers is guaranteed in its
commitment to these principles is the most important part of the
strategy to create the biggest “get out the vote” operation of all
time.

2. 4,00, 000 Potential Voters to be recruited & convinced
Each Ward Team’s Daily Goal: 2500 Potential Voters.
The Opportunity is on hand – Its ‘Now or Never’
2014 White paper by @sanjaymatkar
2
Organizational Principles:
1) Everybody in the campaign at every level must have ability to offer advice.
2) All politics is local: On-the-ground, have knowledge, build relationships.
3) Accountability breeds discipline: Campaign will set goals, advise –
educate – organize; get feed-back & hold that accountable.
4) Build or organize ‘gathering places’: If people have a place to come to; they
will come.
5) Keep the message clear; keep the voter relationship clear. No confusion
leads to more votes.
6) Understand the principles but use your own language. We are people
talking to people.
7) Organize teams; this will organize your community.
People join the team because of the cause; they stay because of the candidate’s
staff. Ensure that the volunteers are respected, included & empowered.
8) What is on-line (on internet), must be off-line (on-the-ground). Technology
must serve the candidate and the cause.
9) Always & All ways; ask people their opinions and listen carefully. Use their
opinion to build the campaign stronger.
10)Remember that: NAMASKAR & DHANYA-WAAD are the two most
powerful words of the campaign.
Successful tactics will be essentially of old fashioned variety – grassroots
mobilization, canvassing, and saturation advertising – but driven by an extremely
modern set of tools. It is critical that the ‘message and organization runs the campaign.
STRATEGY
The strategy integrates technology in three focus areas:
1) Active supporters & grass-root workers are empowered to LEAD the message
building strategy.
2) Passive supporters are involved in conveying the message to the masses.
3) Candidate’s focus is on communication with everybody using all media
channels.

3. 4,00, 000 Potential Voters to be recruited & convinced
Each Ward Team’s Daily Goal: 2500 Potential Voters.
The Opportunity is on hand – Its ‘Now or Never’
2014 White paper by @sanjaymatkar
3
CORE NECESSACITY FOR SUCCESS:
 Candidate has to make full commitment to the above strategy.
 Candidate’s campaign management team has to support the actual deployment of
this strategy.
 Campaign has to focus on constant dialogue between candidate, supporters &
voters.
COMMUNICATIONS & THE MESSAGE:
a) Setting the Agenda
b) Take the advantage & lead by communicating the agenda to the voters,
through the supporters.
c) Focus on development, people participation and teaming spirit between
candidate and voters.
d) Empower the Common Man – engage the people in leadership roles at local /
grass-root levels.
e) Message: Concentrate on the Agenda- focus on role of the people in the
campaign.
f) Redefine campaign management to include more people participation.
g) Empower people to define the final version of the core agenda; and
modifications to the message.
h) USE TECHNOLOGY for constant and consistent communications.
i) IMAGE MARKETING: Use of media to build candidate image/ branding of
candidate’s name.
j) Use YouTube media channels the most to focus on the message.

4. 4,00, 000 Potential Voters to be recruited & convinced
Each Ward Team’s Daily Goal: 2500 Potential Voters.
The Opportunity is on hand – Its ‘Now or Never’
2014 White paper by @sanjaymatkar
4
ELECTRONIC INTEGRATION IN GRASSROOT EFFORTS:
i) Establish connectivity: Candidate must broadcast his contact info: Phone,
mobile, email address.
ii) Building of supporter call list & email list/ database.
iii) Allow the people to:
(a) Take lead roles at grass-root campaign
(b) Be informed of candidate’s political activity
(c) Be encouraged to participate in the political process.
(d) Encourage networking between grass-root workers & voters.
EMPOWERED LEADERSHIP X-CHANGE: (ELX)
ELX will allow voters/ grass-root workers to define issues with priority rating in the
constituency. The candidate then discusses the issues with the voters via SMS/ Email
exchange and publishes final consensus in local papers/banners/posters. Names of
prominent supports will be mentioned in the papers/banners/posters to spread credit
and acknowledge effort.
ONLINE COMMUNICATIONS:
A) U-tube videos: Short interviews of candidate, weekly messages to Voters/
supporters, image building of candidate.
B) Social Networking: Active presence on social networking sites; hourly/daily
updates.
C) Candidate’s own Website: Hourly updates & blogging.

5. 4,00, 000 Potential Voters to be recruited & convinced
Each Ward Team’s Daily Goal: 2500 Potential Voters.
The Opportunity is on hand – Its ‘Now or Never’
2014 White paper by @sanjaymatkar
5
D) Internet, TV & FM Radio: Regular discussion sessions for image building
and agenda discussions.
E) Online & Text poling: Weekly referendum from the voters/ supporters on
core issues.
F) Websites linkage: One website allows easy access to others where the
candidate is profiled.
LEADERSHIP & IMAGE BUILDING:
 Build the Leadership capability: Daily briefings on national / international
politics, effective communications, and art of speaking.
 Exposure to national & international media via interviews/ discussion panels.
 Constant communications with NRI groups/ business councils/ social
organizations.
 Efforts to generate investment in the constituency generate employment;
create legal business opportunities for supporters/ voters.
 Meetings /discussions with local/national/international delegations.
 Regular publicized memos from candidate to the
business/administrative/opinion makers/media.
FUND RAISING:
Supporters/ Grass root workers contributions
Contributions from Friends/ associates
NRI contributions from individuals & organizations
Crowd Funding from the citizens