The Campaign Plan Mod 2.2.09

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Basic political campaign plan

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The Campaign Plan Mod 2.2.09

  1. 1. The Political Campaign Plan [email_address]
  2. 2. Five Pieces of the Puzzle Administration and Committee Campaign Timeline Message and Positioning Budget Voter Persuasion and Turnout
  3. 3. <ul><li>Are you sure you are on the ballot? </li></ul><ul><li>Who is supporting you? A little or a lot? </li></ul><ul><li>Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign? </li></ul><ul><li>Who needs to be part of your committee for credibility or for momentum? </li></ul>Administration and Committee
  4. 4. Who do I want to listen? Message What do I want to say? How will I deliver this message? Why do I want to say it? Is my message important and relevant to voters?
  5. 5. Positioning Me on Him Him on Him Me on Me Him on Me
  6. 6. Budget <ul><li>Message delivery and campaign activity will dictate cost. </li></ul><ul><li>Where will the money come from? </li></ul><ul><li>When will it arrive? </li></ul><ul><li>Am I using some of my own money? </li></ul><ul><li>When will I spend the money? </li></ul><ul><li>When and how to spend “promised” money? </li></ul>
  7. 7. Fundraising Painful but Necessary… Direct Ask Online Finance Committee Events Mail Solicitation PAC
  8. 8. Vote Goals <ul><li>How many registered voters </li></ul><ul><li>live in my district? </li></ul><ul><li>How many people voted last </li></ul><ul><li>time? </li></ul><ul><li>What were the previous like </li></ul><ul><li>election results? </li></ul><ul><li>Is this a Primary, General, or </li></ul><ul><li>Special election? </li></ul><ul><li>Where do I find this info? </li></ul><ul><li>Which voters will have the most in common with me as a candidate? </li></ul>
  9. 9. Know Who Your Friends Are 2 Registered Party or Primary Voters 3 Lists, Lists, and More Lists 4 If you don’t have it in a database it does not exist How will you contact the unknowns? 5 1 Votes to Win
  10. 10. <ul><li>What does the law allow? </li></ul><ul><li>Volunteer component? </li></ul><ul><li>What are voters and volunteers “used” to doing…if anything? </li></ul><ul><li>Paid component? </li></ul><ul><li>Absentee and early voting? </li></ul><ul><li>How effective is GOTV? </li></ul>Get-Out- The-Vote
  11. 11. Timeline Election Day Backwards… When does it begin? <ul><li>When do </li></ul><ul><li>I talk to… </li></ul><ul><li>My supporters? </li></ul><ul><li>Press? </li></ul><ul><li>Voters? </li></ul><ul><li>[how often?] </li></ul>When do I raise it? When do I file for office? GOTV Effort Filing Talk Money
  12. 12. Learn, grow and stay in touch [email_address] Twitter.com/chrisfaulkner Facebook.com GOPGrunt.com Thank You!

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