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Skill	
  Set	
  
	
  
Communications	
  
	
  
• Mass	
  Media	
  Communication	
  Campaigns:	
  	
  	
  
Disseminated	
  professional	
  communications	
  to	
  2,000	
  +	
  individuals.	
  Consisting	
  
of	
  campaign	
  contributors,	
  volunteers,	
  elected	
  officials	
  and	
  interested	
  parties.	
  
	
  
• Social	
  Media	
  Marketing:	
  
Operated	
  candidate’s	
  social	
  media	
  profiles,	
  (Facebook,	
  twitter,	
  Instagram),	
  to	
  
display	
  candidate’s	
  involvement	
  with	
  community,	
  their	
  attendance	
  of	
  events,	
  
political	
  public	
  statements,	
  campaign	
  updates,	
  addressing	
  of	
  questions	
  from	
  
the	
  public,	
  recruiting	
  volunteers,	
  raising	
  awareness	
  of	
  the	
  candidate’s	
  
personal	
  brand,	
  and	
  organizing	
  events.	
  Drafted	
  professional	
  social	
  media	
  
posts	
  on	
  behalf	
  of	
  candidate.	
  
	
  
• Executive	
  Communications	
  
Managed	
  candidates	
  personal	
  and	
  professional	
  email	
  accounts.	
  Wrote	
  
professional	
  emails	
  on	
  behalf	
  of	
  candidate.	
  Reached	
  out	
  to	
  neighborhood	
  
leaders,	
  non-­‐profit	
  executives,	
  elected	
  officials,	
  and	
  the	
  business	
  community,	
  
on	
  behalf	
  of	
  the	
  candidate.	
  	
  
	
  
Campaign	
  Strategy	
  
	
  
• Political	
  research	
  	
  
Conducted	
  research	
  regarding	
  the	
  main	
  issues	
  facing	
  the	
  candidate’s	
  
community.	
  Compiled	
  information	
  on	
  the	
  demographics	
  of	
  the	
  community,	
  to	
  
draft	
  an	
  appropriate	
  strategy	
  for	
  engagement.	
  Gathered	
  data	
  on	
  past	
  
elections	
  and	
  candidates	
  in	
  the	
  community,	
  to	
  learn	
  from	
  their	
  mistakes.	
  	
  
	
  
• Government	
  Relations	
  Strategy	
  
Facilitated	
  strategic	
  relationships	
  with	
  other	
  community	
  leaders.	
  Acted	
  as	
  a	
  
mediator	
  in	
  the	
  event	
  of	
  a	
  conflict	
  of	
  interest	
  or	
  miscommunication.	
  
Organized	
  public	
  appearances,	
  as	
  well	
  as	
  speaking	
  engagements,	
  at	
  events	
  
and	
  organizations.	
  Secured	
  endorsements	
  and	
  public/private	
  support	
  from	
  
elected	
  officials,	
  community	
  members,	
  and	
  organizations.	
  	
  
	
  
• Campaign	
  Platform	
  
Through	
  extensive	
  research	
  and	
  the	
  service	
  of	
  political	
  advisors,	
  wrote	
  a	
  
comprehensive	
  campaign	
  platform	
  to	
  be	
  used	
  as	
  the	
  candidate’s	
  main	
  
initiatives.	
  	
  Compiled	
  topic	
  notes	
  for	
  candidate.	
  Informed	
  the	
  candidate	
  on	
  
current	
  events	
  and	
  potential	
  issues.	
  
	
  
Public	
  Relations/Fundraising	
  Advising	
  
	
  
• Speech	
  
Skill	
  Set	
  
	
  
Wrote	
  talking	
  points	
  and	
  speech	
  scripts	
  for	
  speaking	
  engagements	
  and	
  public	
  
events.	
  Provided	
  speech	
  coaching	
  and	
  assisted	
  with	
  practice	
  runs	
  before	
  each	
  
speech.	
  Presented	
  open	
  and	
  honest	
  feedback	
  regarding	
  speeches,	
  in	
  order	
  to	
  
enable	
  improvement.	
  
	
  
• Personal	
  Brand	
  Consulting	
  
Attended	
  all	
  public	
  appearances	
  with	
  candidate,	
  to	
  ensure	
  that;	
  all	
  goals	
  for	
  
that	
  event	
  are	
  met,	
  ensure	
  he	
  doesn’t	
  answer	
  any	
  questions	
  that	
  could	
  
jeopardize	
  his	
  candidacy,	
  he	
  stays	
  on	
  topic	
  and	
  doesn’t	
  say	
  or	
  do	
  anything	
  to	
  
contaminate	
  his	
  public	
  appearance,	
  introduce	
  him	
  to	
  people	
  of	
  interest,	
  take	
  
pictures	
  for	
  social	
  media	
  marketing.	
  
	
  
• Fundraising	
  /	
  Event	
  Coordination	
  
Organized	
  all	
  of	
  candidate’s	
  events	
  and	
  fundraisers.	
  Reached	
  out	
  to	
  
organizations	
  and	
  constituents	
  for	
  personal	
  donations.	
  Set	
  up	
  candidate	
  with	
  
a	
  fundraising	
  website	
  on	
  a	
  crowd-­‐funding	
  platform.	
  	
  
	
  
Content	
  Marketing/	
  Web	
  Development	
  
	
  
• Website	
  
Designed	
  and	
  developed	
  a	
  campaign	
  website	
  displaying	
  the	
  Candidates	
  Bio,	
  
Campaign	
  Platform,	
  List	
  of	
  Events,	
  Contact	
  Information,	
  How	
  to	
  Get	
  Involved	
  
or	
  Donate,	
  and	
  a	
  List	
  of	
  Endorsements.	
  I	
  maintained	
  the	
  website,	
  conducted	
  
all	
  updates,	
  and	
  changes	
  upon	
  request.	
  
	
  
• Graphic	
  Design	
  
Designed	
  multiple	
  political	
  mail-­‐outs	
  sent	
  to	
  the	
  candidate’s	
  community.	
  
Designed	
  lawn	
  signs	
  used	
  to	
  place	
  on	
  supporters	
  homes,	
  businesses	
  and	
  
frequented	
  neighborhood	
  hotspots.	
  Designed	
  handouts,	
  door	
  hangers	
  and	
  
fliers	
  for	
  candidate.	
  
	
  
Volunteer	
  Organizing	
  
	
  
• Precinct	
  Organizing	
  
Obtained	
  political	
  precinct	
  data	
  and	
  organized	
  it	
  to	
  be	
  used	
  by	
  volunteers.	
  
Organized	
  the	
  precincts	
  by	
  odds/evens,	
  order	
  of	
  streets,	
  and	
  quality	
  of	
  voter	
  
turn	
  out.	
  Printed	
  out	
  maps	
  and	
  compiled	
  the	
  printed	
  precincts	
  into	
  folders	
  
for	
  easy	
  use.	
  Created	
  a	
  list	
  of	
  talking	
  points	
  for	
  volunteers.	
  	
  
	
  
• Volunteer	
  Training/Organizing	
  
Facilitated	
  training	
  engagements	
  with	
  local	
  community	
  and	
  union	
  volunteers.	
  
Taught	
  volunteers	
  how	
  to	
  read	
  the	
  precinct	
  information	
  and	
  communicate	
  to	
  
potential	
  voters.	
  	
  Answered	
  all	
  questions	
  and	
  concerns	
  regarding	
  
volunteering.	
  

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Back Community LeadersBack Community Leaders
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Community Leaders Support Omar
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New Iteration 3 - 28 - 16.png
New Iteration 3 - 28 - 16.pngNew Iteration 3 - 28 - 16.png
New Iteration 3 - 28 - 16.png
 
HCCSV- about 3 fold
HCCSV- about 3 foldHCCSV- about 3 fold
HCCSV- about 3 fold
 
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DEM DUO PIECE BACK 2DEM DUO PIECE BACK 2
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Community Leaders Support OmarCommunity Leaders Support Omar
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Skill Set Summary.

  • 1. Skill  Set     Communications     • Mass  Media  Communication  Campaigns:       Disseminated  professional  communications  to  2,000  +  individuals.  Consisting   of  campaign  contributors,  volunteers,  elected  officials  and  interested  parties.     • Social  Media  Marketing:   Operated  candidate’s  social  media  profiles,  (Facebook,  twitter,  Instagram),  to   display  candidate’s  involvement  with  community,  their  attendance  of  events,   political  public  statements,  campaign  updates,  addressing  of  questions  from   the  public,  recruiting  volunteers,  raising  awareness  of  the  candidate’s   personal  brand,  and  organizing  events.  Drafted  professional  social  media   posts  on  behalf  of  candidate.     • Executive  Communications   Managed  candidates  personal  and  professional  email  accounts.  Wrote   professional  emails  on  behalf  of  candidate.  Reached  out  to  neighborhood   leaders,  non-­‐profit  executives,  elected  officials,  and  the  business  community,   on  behalf  of  the  candidate.       Campaign  Strategy     • Political  research     Conducted  research  regarding  the  main  issues  facing  the  candidate’s   community.  Compiled  information  on  the  demographics  of  the  community,  to   draft  an  appropriate  strategy  for  engagement.  Gathered  data  on  past   elections  and  candidates  in  the  community,  to  learn  from  their  mistakes.       • Government  Relations  Strategy   Facilitated  strategic  relationships  with  other  community  leaders.  Acted  as  a   mediator  in  the  event  of  a  conflict  of  interest  or  miscommunication.   Organized  public  appearances,  as  well  as  speaking  engagements,  at  events   and  organizations.  Secured  endorsements  and  public/private  support  from   elected  officials,  community  members,  and  organizations.       • Campaign  Platform   Through  extensive  research  and  the  service  of  political  advisors,  wrote  a   comprehensive  campaign  platform  to  be  used  as  the  candidate’s  main   initiatives.    Compiled  topic  notes  for  candidate.  Informed  the  candidate  on   current  events  and  potential  issues.     Public  Relations/Fundraising  Advising     • Speech  
  • 2. Skill  Set     Wrote  talking  points  and  speech  scripts  for  speaking  engagements  and  public   events.  Provided  speech  coaching  and  assisted  with  practice  runs  before  each   speech.  Presented  open  and  honest  feedback  regarding  speeches,  in  order  to   enable  improvement.     • Personal  Brand  Consulting   Attended  all  public  appearances  with  candidate,  to  ensure  that;  all  goals  for   that  event  are  met,  ensure  he  doesn’t  answer  any  questions  that  could   jeopardize  his  candidacy,  he  stays  on  topic  and  doesn’t  say  or  do  anything  to   contaminate  his  public  appearance,  introduce  him  to  people  of  interest,  take   pictures  for  social  media  marketing.     • Fundraising  /  Event  Coordination   Organized  all  of  candidate’s  events  and  fundraisers.  Reached  out  to   organizations  and  constituents  for  personal  donations.  Set  up  candidate  with   a  fundraising  website  on  a  crowd-­‐funding  platform.       Content  Marketing/  Web  Development     • Website   Designed  and  developed  a  campaign  website  displaying  the  Candidates  Bio,   Campaign  Platform,  List  of  Events,  Contact  Information,  How  to  Get  Involved   or  Donate,  and  a  List  of  Endorsements.  I  maintained  the  website,  conducted   all  updates,  and  changes  upon  request.     • Graphic  Design   Designed  multiple  political  mail-­‐outs  sent  to  the  candidate’s  community.   Designed  lawn  signs  used  to  place  on  supporters  homes,  businesses  and   frequented  neighborhood  hotspots.  Designed  handouts,  door  hangers  and   fliers  for  candidate.     Volunteer  Organizing     • Precinct  Organizing   Obtained  political  precinct  data  and  organized  it  to  be  used  by  volunteers.   Organized  the  precincts  by  odds/evens,  order  of  streets,  and  quality  of  voter   turn  out.  Printed  out  maps  and  compiled  the  printed  precincts  into  folders   for  easy  use.  Created  a  list  of  talking  points  for  volunteers.       • Volunteer  Training/Organizing   Facilitated  training  engagements  with  local  community  and  union  volunteers.   Taught  volunteers  how  to  read  the  precinct  information  and  communicate  to   potential  voters.    Answered  all  questions  and  concerns  regarding   volunteering.