Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Campaign Plan2


Published on

basic startup political campaign plan

Published in: Business, News & Politics
  • Be the first to comment

The Campaign Plan2

  1. 1. The Campaign Plan [email_address]
  2. 2. Five Pieces of the Puzzle <ul><li>Administration and committee </li></ul><ul><li>Message and positioning </li></ul><ul><li>Budget </li></ul><ul><li>Vote goals, voter ID and GOTV </li></ul><ul><li>Campaign timeline </li></ul>
  3. 3. Administration and Committee <ul><li>Are you on the ballot? </li></ul><ul><li>Are you sure you are on the ballot? </li></ul><ul><li>Who is supporting you? </li></ul><ul><li>Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign? </li></ul><ul><li>Who needs to be part of your committee for credibility or for momentum? </li></ul>[email_address]
  4. 4. Message <ul><li>What do I want to say? </li></ul><ul><li>Why do I want to say it? </li></ul><ul><li>Who do I want to listen? </li></ul><ul><li>Is my message important and relevant to voters? </li></ul><ul><li>How will I deliver this message? </li></ul>
  5. 5. Positioning <ul><li>Me on me </li></ul><ul><li>Me on him </li></ul><ul><li>Him on him </li></ul><ul><li>Him on me </li></ul>
  6. 6. Budget <ul><li>Message delivery and campaign activity will dictate cost. </li></ul><ul><li>Where will the money come from? </li></ul><ul><li>When will it arrive? </li></ul><ul><li>Am I using some of my own money? </li></ul><ul><li>When do I need the money? </li></ul><ul><li>When will I spend the money? </li></ul>
  7. 7. Fundraising <ul><li>Painful but necessary… </li></ul><ul><li>Finance committee </li></ul><ul><li>Direct Ask </li></ul><ul><li>Mail solicitations </li></ul><ul><li>Events </li></ul>[email_address]
  8. 8. Vote Goals <ul><li>How many registered voters live in my district? </li></ul><ul><li>How many people voted last time? </li></ul><ul><li>What were the previous election results? </li></ul><ul><li>Is this a Primary, General, or Special election? </li></ul><ul><li>Where do I find this info? </li></ul>
  9. 9. Voter ID <ul><li>From your vote goals subtract your known ID and that yields your ID goal. </li></ul><ul><li>Where do you start? Voter Vault or a statewide qualified voter file? </li></ul><ul><li>How will you ID households that are voting for you? Phones, door-to-door, mail, other? </li></ul><ul><li>How will you manage the data and track the list? </li></ul><ul><li>At what point will you set your goal? 50%, 65%, 80%, or more? </li></ul>[email_address]
  10. 10. Get-Out-The-Vote <ul><li>What does the law allow? </li></ul><ul><li>Volunteer component? </li></ul><ul><li>What are voters and volunteers “used” to doing…if anything? </li></ul><ul><li>Paid component? </li></ul><ul><li>Absentee and early voting? </li></ul>
  11. 11. Timeline <ul><li>Election day backwards. </li></ul><ul><li>When do I file for office? </li></ul><ul><li>When do I talk to voters? </li></ul><ul><li>When do I raise money? </li></ul><ul><li>When do I talk to the press? </li></ul><ul><li>When and how often do I talk to my supporters? </li></ul>
  12. 12. Learn, grow and stay in touch. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>Connect with me on: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>[email_address]