Social media uses in political campaigning

1. Using Social Media in
political campaigns

2. To be considered a “legitimate”
campaign
Today, you must have a website and a
Presence on social media networks like
Facebook—no matter what you are
running for, or in what district you are
running.

3. We help you to…
1) Organize supporters
2) Reach voters & new audiences
3) Defend against attacks
4) Communicate with constituents
5) Fundraise

4. A. Party
Concept
B. Candida
te
Concept
C. Marketin
g
Concept
Market (Voter)
Segmentation
Candidate
Positioning
Strategy
Formulation and
Implementation
A. Assess Voter
Needs
B. Profile Voters
C. Identify Voter
Segments
A. Assess
Candidate
Strengths and
Weakness
B. Assess
Competition
C. Target
Segment
D. Establish
Image
A. The 4 P’s
1. Product
(Campaign
Platform)
2. Push
Marketing
(Gross
Roots
efforts)
3. Pull
Marketing
(Mass
Media)
4. Polling
(Research)
B. Organizational
Development and
Control
Candidate
Focus The Marketing Campaign
A. Technology
i)Television ii)
Mobile
B. Structural Shifts
i)Primary and
convention Rules
ii) Financial
Regulations
iii) Rallies
C. Power Broker
Shifts in Influence
i) Candidate
ii) Consultant
iii)Pollster
iv)Media
v)Political Party
vi)Political Action
Committees/Inter
est Group
vii) Voters
Environmental
Forces
Preprimary Primary Convention General
stage Stage Stage Election
Stage
THE POLITICAL CAMPAIGN

5. Ways to use online stuff for campaigns
• Campaign website. Your campaign’s online
headquarters.
• E-mail communication. How you communicate with
supporters & voters.
• Social networking. Ways to connect with and energize
supporters.
• Videos, qr codes, & more. Web 2.0 bells and whistles to
help your campaign.

6. Campaign Website: its your online campaign
headquarters. We create A website which
consists of:
• Write to “Politician” or take an
appointment.
• Past events and live events integrated
with YouTube.
• Website will be in both Telugu and
English
• Email campaigns
• Biography
• Integration with social networks
(Facebook, twitter, YouTube)
• Issue positions, district map, polling
• user opinion page: this page allows
users to send
suggestions/feedback/opinions pools
• Blog: where admin will post some
articles. [Tarani will recommend 1
article per day]
• Downloads: wallpapers, screensavers
and songs
• Photo gallery page
• User comments
• Subscription for news letter

7. Email Communication
E-mail communication is a valuable tool to help gain new supporters and keep
your constituents updated. To operate a good e-mail program, you need:
1) An e-mail list and opt-in options on your website.
2) A third-party application to process and send bulk e-mails
3) Clear, concisely written e-mail “blasts” to send to supporters/constituents
4) Easy way for people to SUBSCRIBE

8. Social Network

9. Choose
and build

10. Social Media
It’s not just for making friends anymore. Use it to:
•Mobilize volunteers
•Recruit new supporters & volunteers
•Communicate with supporters
•Share A common campaign experience
•Build off tools on your website

11. Social Media Impact
• Reach endless voters with little effort
• Voters can view content on their own time
• Quickly react to competition
• Reach voters that will normally not be interested
• Open dialog with voters regarding topics of interest
• 60% of voters age 18-35 are expected to use social Media sites.
• Increased communication via message boards and Groups

13. How we do?
• Tarani will advertise and
promote in most of the social
media sites
• Live streaming of events
• Geo-targeting advertisements.
• Will create message boards and
groups
• Appeal youth to join as a
supporter
• Geo – targeting advertisements
in google and Facebook
• Page post engagement
• Page likes
• Clicks to website
• Event responses
• Create amplify effect of each
and every post

14. Type of Advertisement Model
Page like Ads Posting these type of Ads on:
1. Working days 9 am-5 pm for first 10 days
2. Whole day on Saturday and Sunday.
3. Ads will be of two types(Keeping in view of
Election Commissioners restrictions)
a. Ads which directly ask viewers to vote our
candidate
b. Ads which ask voters to vote for development
which happened 5 years ago.
Post Ads Page impression, Post impression Ads
Clicks to website Ad To attract people to visit to our website. (There is
no restriction from EC to visit our website.)
Event Responses To Advertise our events

17. 2013 Elections
The 2013 elections were greatly impacted by the use of social media.
• 82% of ‘AAP’ campaign in Delhi was with social media.
• In Madhya Pradesh 34% of voters from age 18-29 have amplified messages of
top BJP leaders
• 70% of funds raised by AAP is from social media contacts
• 20% of campaign costs are invested into social media by different parties

18. Thank You