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Go forward 2010! 5 20-10


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Go forward 2010! 5 20-10

  1. 1. GO Forward 2010! The DCCC G rassroots O rganizing Program
  2. 2. Our purpose…. <ul><li>Our field program has 3 focuses. </li></ul><ul><li>Our goals are to: </li></ul><ul><ul><li>Utilize local networks to build volunteer grassroots organizations </li></ul></ul><ul><ul><li>Use these organizations to persuade and motivate voters to turnout and support Democratic Candidates </li></ul></ul><ul><ul><li>Remind voters of the importance of this election and that the results will determine how we GO Forward as a nation </li></ul></ul>
  3. 3. Our staff and responsibilities… <ul><li>National Field Director – Marlon Marshall </li></ul><ul><li>Regional Field Directors </li></ul><ul><ul><li>Northeast – Brynne Craig </li></ul></ul><ul><ul><li>South – Will Leaverton </li></ul></ul><ul><ul><li>West – Jay Hodges </li></ul></ul><ul><ul><li>Midwest – Chelsea Peterson </li></ul></ul><ul><li>Targeting Team </li></ul><ul><ul><li>Director – John Hagner </li></ul></ul><ul><ul><li>Deputy Director – Sam Nitz </li></ul></ul><ul><li>Field Assistant & Fellowship Director- Makese Motley </li></ul>
  4. 4. Progress Report <ul><li>Helped placed over 30 field directors with state parties in targeted districts, over 30 more to go </li></ul><ul><li>Successful negotiations with State Parties for district bank accounts, budgetary approval processes and access to proprietary data </li></ul><ul><li>Trained over 60 field director prospects and have scheduled trainings for field organizer prospects; over 350 applicants </li></ul><ul><li>Created DCCC district profile; 34 completed so far </li></ul><ul><li>Instituted National Field Reporting System </li></ul><ul><li>Special Elections: Testing the Program </li></ul>
  5. 5. Our setup…. <ul><li>Operations are setup through State Democratic Parties </li></ul><ul><li>All field staff are employees of State Democratic Parties, not individual campaigns </li></ul><ul><li>Staff are doing work that benefits all Democrats in that district </li></ul><ul><li>Campaigns buy into the program by supporting the State Party </li></ul>
  6. 6. How this program benefits your candidate <ul><li>Supporting candidates using 441 a(d), it’s limits, and the exceptions </li></ul>
  7. 7. 441 a(d) limits & authority… <ul><li>The national and state party may pay bills -- up to a specific amount -- on behalf of a House nominee. </li></ul><ul><li>These are called &quot;coordinated expenditures&quot; – or &quot;441a(d),&quot; after the section of the law which authorizes them. </li></ul><ul><li>Express advocacy communications : e.g., &quot;Vote for, vote against, support, oppose.&quot; </li></ul><ul><li>Other communications within 90 days of the election that refer to the candidate before the voters. </li></ul><ul><li>Republishing campaign materials , except in party exempt activities </li></ul><ul><li>Other expenses directly attributable to the candidate . </li></ul>
  8. 8. Exceptions from the limits… <ul><li>State party exempt activities </li></ul><ul><ul><li>Volunteer voter contact </li></ul></ul><ul><ul><li>Volunteer Campaign Material </li></ul></ul><ul><ul><li>Volunteer Mail </li></ul></ul><ul><ul><li>Slate Cards </li></ul></ul><ul><li>&quot;Hybrid&quot; phone banks, communications </li></ul><ul><li>Generic party overhead </li></ul><ul><li>Non-advertising communications </li></ul>
  9. 9. GO ing Forward with Field <ul><li>Grassroots Organizing and the next steps </li></ul>
  10. 10. Finishing Phase I <ul><li>Working to identify the remaining Field Directors needed, place them on State Party payroll </li></ul><ul><li>FD’s will create draft and final field plans; budgets. </li></ul><ul><li>The DCCC will review field plans and budgets and work with campaigns to determine needed support. </li></ul>
  11. 11. Phase II – Building Capacity <ul><li>We’re beginning field early so we can build enough capacity that will generate efficient voter contact </li></ul><ul><li>Each field plan will have a volunteer structure incorporated into it. </li></ul><ul><li>The DCCC will have Nationwide Day of Action’s each month between June and August </li></ul><ul><ul><li>June 26 th </li></ul></ul><ul><ul><li>July TBD </li></ul></ul><ul><ul><li>August TBD </li></ul></ul><ul><li>In addition to volunteer recruitment, voter contact will begin this summer </li></ul>
  12. 12. Building Capacity, cont’d <ul><li>We are also holding trainings to help find prospects for field staff throughout the country </li></ul><ul><li>Currently, there are 4 field organizer trainings planned for May and June; over 300 applicants </li></ul><ul><li>We will have a training for prospective canvass directors this summer. </li></ul>
  13. 13. What voters should we speak to? <ul><li>DCCC Targeting 2010 – Methods for Efficient Voter Contact </li></ul>
  14. 14. Fundamentals of Targeting Always Vote Democratic Swing Voters Always Vote Republican Always Vote Sometimes Vote Never Vote Persuasion #1 GOTV Persuasion #2 Ken Strasma - NCEC 1997
  15. 15. Why It Matters Republican Democratic Low Turnout High Turnout Obama and allies 2008 Democratic contacts were very targeted, with the highest concentration among low turnout Dems and high turnout moderates Kerry and allies Republican Democratic Low Turnout High Turnout In 2004 most contact was highly concentrated among strong Democrats, regardless of likelihood to turn out
  16. 16. Ways of Targeting <ul><li>Geographic </li></ul><ul><ul><li>NCEC Data </li></ul></ul><ul><ul><li>District Profiles </li></ul></ul><ul><ul><li>Historical Data </li></ul></ul><ul><li>Microtargeting </li></ul><ul><ul><li>Using voter file and commercial data, we create mathematical models to predict individual behavior. </li></ul></ul>
  17. 17. DCCC’s Commitment to Targeting <ul><li>The DCCC is making historic investments in targeting </li></ul><ul><li>Our goal is to work with as many allies as we can to get our candidates and campaigns access to as many tools as possible to help them win close races. </li></ul>
  18. 18. DCCC Targeting Resources – DNC Data <ul><li>We are working closely with the DNC and OFA on data and targeting. </li></ul><ul><li>The DNC maintains a national voter file, accessed through VoteBuilder, that is available to all campaigns. </li></ul><ul><li>DNC and OFA will be creating models in certain Congressional districts. </li></ul>
  19. 19. DCCC Targeting Resources – Catalist Data <ul><li>Catalist provides a second data source to our campaigns and their teams. </li></ul><ul><li>Catalist also provides proprietary models </li></ul><ul><ul><li>Partisanship </li></ul></ul><ul><ul><li>Turnout </li></ul></ul><ul><ul><li>Activism </li></ul></ul><ul><ul><li>Issues </li></ul></ul><ul><ul><li>Demographics </li></ul></ul>
  20. 20. DCCC Targeting Resources – In-House Models <ul><li>In certain districts, we will work with the DNC and other allies to develop candidate-specific support models </li></ul><ul><ul><li>For example, in PA-12 we created a model to predict how likely every voter in the district was to support Mark Critz in the special election. </li></ul></ul>
  21. 21. DCCC Targeting Support <ul><li>Throughout the cycle, DCCC Field will work with campaigns to use all of these resources in the smartest ways possible for each campaign. </li></ul><ul><li>Every campaign will be different, and we will tailor the tools we create to each district. </li></ul>