This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.
14. CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
DELL IDEA
STORM MY
STARBUCKS
DIGG IDEA
CONNECT
+
DEVELOP
15. CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
DELL IDEA WoW DARK
STORM MY PORTAL
STARBUCKS GROUPON
KICK-
DIGG IDEA STARTER
CONNECT PEPSI
+ REFRESH
DEVELOP
16. CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
DELL IDEA WoW DARK LEGO
STORM MY PORTAL CUUSOO LOCAL
STARBUCKS GROUPON MOTORS
KICK-
DIGG IDEA STARTER
WORD-
CONNECT PRESS DEW-
PEPSI
+ REFRESH MOCRACY
DEVELOP
17. + CONTROL
CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
DELL IDEA WoW DARK LEGO
STORM MY PORTAL CUUSOO LOCAL
STARBUCKS GROUPON MOTORS
KICK-
DIGG IDEA STARTER
WORD-
CONNECT PRESS DEW-
PEPSI
+ REFRESH MOCRACY
DEVELOP
18. + CONTROL
CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
+ COLLABORATION
DELL IDEA WoW DARK LEGO
STORM MY PORTAL CUUSOO LOCAL
STARBUCKS GROUPON MOTORS
KICK-
DIGG IDEA STARTER
WORD-
CONNECT PRESS DEW-
PEPSI
+ REFRESH MOCRACY
DEVELOP
19. + CONTROL
CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
+ COLLABORATION
LEGO
WHERE CUUSOO LOCAL
AGENCIES MOTORS
WORD-
ARE PRESS DEW-
FOCUSED MOCRACY
20. + CONTROL
CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
+ COLLABORATION
WHERE THE
WHERE
BIGGER
AGENCIES
AGENCY
ARE
OPPORTUNITY
FOCUSED
MAY BE
21. + CONTROL
CROWD- GROUP CO-CREATION
SOURCING ACHIEVEMENT
+ COLLABORATION
PLATFORM / COMMUNI-
COMMUNITY CATION
SOLUTIONS SOLUTIONS
22. WILL LIKELY
D I G I TA L BE THE FIRST
PRODUCT FORAY INTO
CREATION CO-CREATION
AT AGENCIES
34. IT’S AN OPPORTUNITY
TO SERVE AS A
PARTNER
INSTEAD OF A
VENDOR
TO CLIENTS
(betacup was going to happen anyway)
35. CLIENTS DOING
MORE CO-CREATION
+ YOU& ME
AGENCIES MAKING
DIGITAL PRODUCTS = STAYING
+
INCREASING EASE
WITH WHICH TO
EMPLOYED*
C O L L A B O R AT E
OVER CODE & UX
36. CLIENTS DOING
MORE CO-CREATION
+ YOU& ME
AGENCIES MAKING
DIGITAL PRODUCTS = STAYING
+
INCREASING EASE
WITH WHICH TO
EMPLOYED*
C O L L A B O R AT E
OVER CODE & UX
*SEE EARLIER DISCLAIMER
ABOUT WISHFUL THINKING