1. HI, I’M RENÉ

2. I BELIEVE IN …

3. SUBLIME STRATEGIC
DESIGN STRADDLES THE
LINE BETWEEN BUSINESS
DEVELOPMENT, USER
EXPERIENCE, AND
AESTHETICS.

4. OH YES, LIKE EVERY
OTHER USER EXPERIENCE
DESIGNER, I KNOW ;O)

5. OKAY THEN,
HERE WE GO…

6. I BELIEVE THAT …
THE COMPANIES THAT WILL
THRIVE IN THE NEXT 10
YEARS WILL HAVE ONE
THING IN COMMON: THEY
WILL ALLOW CONSUMERS
TO BE PART OF SOMETHING
BIGGER THAN THEMSELVES.

7. BECAUSE NEW USER NEEDS GAIN GROUND
PEOPLE WANT TO BE
PART OF A SOLUTION
BTW, THAT GOES FOR
YOUR EMPLOYEES TOO
(IS IT CRAZY TO ASK IF
YOUR CEO IS THE NEXT
MUBARAK?)

8. AND
PEOPLE WANT TO BE
PART OF A PURPOSE
WHICH CHALLENGE AN
ASYMMETRY:
ORGANISATIONS ARE
PROPELLED BY PROFIT
AND GROWTH WHILE
COSTUMERS ARE
PROPELLED BY PASSION,
REFLECTION AND
RELATIONS

9. SO, I AGREE WITH LARRY BRILLIANT (GREAT NAME, BY THE WAY)
“THE NEXT
GENERATION OF TRUE
INNOVATION IS GOING
TO BE ACHIEVED BY
THE COLLECTIVE, NOT
BY THE LONE
GENIUS.”

10. THAT IS WHY I BELIEVE IN ‘DESIGN FOR PURPOSE’ INSTEAD OF ‘DESIGN FOR
PROFIT’ IN RELATION TO THE ECOLOGY OF BUSINESSES
NOW? NOW WHAT?
(BUSINESS GOALS) (VISION)
PURPOSE IS A
GROWTH ENGINE

11. AND ACT LIKE ENTREPRENEURS
NOW? NOW WHAT?
(BUSINESS GOALS) (VISION)
WHERE WHERE START-UPS
ESTABLISHED AND
COMPANIES FOCUS ENTREPRENEURS
MOST OF THEIR SPEND ALL THEIR
TIME TIME

12. AND EMPOWER EMPLOYEES, CUSTOMERS AND STAKEHOLDERS TO BECOME
LEVER FOR REACHING A VISION
NOW?
NOW? NOW WHAT?
(BUSINESS GOALS) (VISION)
NOW?
NOW?

13. BECAUSE…
“…THIS IS THE AGE OF
EMPOWERED
INDIVIDUALS … PEOPLE
ARE CHANGING FASTER
THAN COMPANIES.”
GARY HAMEL I FORBES

14. AND WHEN IT COMES
TO DESIGN I BELIEVE IN
…

15. SEDUCTION: THE
PROCESS OF
DELIBERATELY ENTICING
A PERSON TO ENGAGE IN
SOME SORT OF BEHAVIOR
– FREQUENTLY SEXUAL
IN NATURE ;O)

16. AND THEREFORE I WORK ‘EXPERIENCE FOCUSED’ INSTEAD OF ‘PRODUCT OR
TASK FOCUSED’
PRODUCT OR TASK FOCUSED
EXPERIENCE FOCUSED

17. I USE DOGMAS TO SHARPEN MY DESIGNS
MOBILE FIRST THEN SCALE BACK

18. AND ONE LAST THING: NEVER FINISH WHAT YOU’VE STARTED
OPEN IDEO PRINCIPLES:
INCLUSIVE
COMMUNITY-CENTRED
COLLABORATIVE I BELIEVE IN A BETA
OPTIMISTIC WORLD WHERE
ORGANIZATIONS
DELIVER VALUE IN A
ALWAYS IN BETA CONTINUOUSLY
STATE OF LAUNCH
PEER RECOGNITION

19. IF YOU WANT TO KNOW MORE FEEL FREE TO CONTACT ME
RENÉ LUNDGAARD KRISTENSEN
SENIOR USER EXPERIENCE DESIGNER
EMAIL: RLK@1508.DK
I SHARE THOUGHTS ON TWITTER: @RENELUNDGAARD
MY CV: HTTP://DK.LINKEDIN.COM/IN/RENELUNDGAARD
MY PRESENTATIONS: HTTP://WWW.SLIDESHARE.NET/RENELUNDGAARD