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Screw EarnING Media,          Start Earning Value@saneel | @shaunabe | @bbhlabs
Screw EarnING Media,          Start Earning Value                 {Or at least exchange for it}@saneel | @shaunabe | @bbhl...
What is earned value?
What is earned value?           When brands benefit from         customers beyond purchase        {but outside of a transa...
EARNING VALUE FRAMEWORK
EARNING VALUE FRAMEWORK       Services        {Curation, Support, Editing}
EARNING VALUE FRAMEWORK       Services         {Curation, Support, Editing}      Creativity        {Design, Artistry, Engi...
EARNING VALUE FRAMEWORK       Services         {Curation, Support, Editing}      Creativity        {Design, Artistry, Engi...
EARNING VALUE FRAMEWORK
EARNING VALUE FRAMEWORK
EARNING SERVICES
HP Support Forum“Will You be our tech support team?”
HP VALUE EXCHANGE
HP VALUE EXCHANGEATTENTION
HP VALUE EXCHANGEATTENTION + GOOD
HP VALUE EXCHANGEATTENTION + GOOD = CUSTOMERS AS TECH SUPPORT
DUOLINGO“Will You be our translators?”
duolingo value exchange
duolingo value exchangeEXPERIENCE
duolingo value exchangeEXPERIENCE + GOOD
duolingo value exchangeEXPERIENCE + GOOD = CUSTOMERS AS TRANSLATORS
Giffgaff“Will You be our marketERS, cUSTOMER SERVICE          REPRESENTATIVES and researchers?”
GIFFGAFF VALUE EXCHANGE
GIFFGAFF VALUE EXCHANGEGOOD
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF = CUSTOMERS AS MARKETERS,                            SUPPORT, AND RESEARCH
EARNING r&D
MW3 ELITE“Will you improve our game experience?”
MW3 ELITE VALUE EXCHANGE
MW3 ELITE VALUE EXCHANGEEXPERIENCE
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION = PLAYERS AS BETA TESTERS
LEGO CUUSOO“WilL YOU GIve Us Qualified Product Ideas?”
LEGO CUUSOO VALUE EXCHANGE
LEGO CUUSOO VALUE EXCHANGEATTENTION
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE = FREE PRODUCT INNOVATION                                 (WITH B...
Google +1“Will YOU improve our search product?”
Google +1 VALUE EXCHANGE
Google +1 VALUE EXCHANGEEXPERIENCE
Google +1 VALUE EXCHANGEEXPERIENCE = INCREASED AD & SEARCH ACCURACY
EARNING Creativity
LOCAL MOTORS“Will you Design and engineer our cars?”
LOCAL MOTORS VALUE EXCHANGE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION = CUSTOMERS AS DESIGNERS                             AND ENGINEERS
Tumblr“Will you be our design department?”
TUMBLR VALUE EXCHANGE
TUMBLR VALUE EXCHANGEATTENTION
TUMBLR VALUE EXCHANGEATTENTION + MONEY
TUMBLR VALUE EXCHANGEATTENTION + MONEY = CUSTOMERS AS DESIGNERS
PUZZLE CLUBHOUSE“Will you CREATIVE DIRECT our games?”
PUZZLE CLUBHOUSE VALUE EXCHANGE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE = PLAYERS AS CREATIVE DIRECTORS
LEARNINGS
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
Thank you@saneel | @shaunabe | @bbhlabs
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
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Screw Earning Media, Start Earning Value

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Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out of their audiences, we think "earning media"is trivial by comparison. Video of the presentation can be seen here: http://j.mp/wZr65B.

Published in: Business, Technology
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  • Hello,
    How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.

    Take care of yourself.
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  • nice one saneel! important and timely message.
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Screw Earning Media, Start Earning Value

  1. Screw EarnING Media, Start Earning Value@saneel | @shaunabe | @bbhlabs
  2. Screw EarnING Media, Start Earning Value {Or at least exchange for it}@saneel | @shaunabe | @bbhlabs
  3. What is earned value?
  4. What is earned value? When brands benefit from customers beyond purchase {but outside of a transaction}
  5. EARNING VALUE FRAMEWORK
  6. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing}
  7. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing} Creativity {Design, Artistry, Engineering}
  8. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing} Creativity {Design, Artistry, Engineering} R&D {Testing, Ideas, Feedback}
  9. EARNING VALUE FRAMEWORK
  10. EARNING VALUE FRAMEWORK
  11. EARNING SERVICES
  12. HP Support Forum“Will You be our tech support team?”
  13. HP VALUE EXCHANGE
  14. HP VALUE EXCHANGEATTENTION
  15. HP VALUE EXCHANGEATTENTION + GOOD
  16. HP VALUE EXCHANGEATTENTION + GOOD = CUSTOMERS AS TECH SUPPORT
  17. DUOLINGO“Will You be our translators?”
  18. duolingo value exchange
  19. duolingo value exchangeEXPERIENCE
  20. duolingo value exchangeEXPERIENCE + GOOD
  21. duolingo value exchangeEXPERIENCE + GOOD = CUSTOMERS AS TRANSLATORS
  22. Giffgaff“Will You be our marketERS, cUSTOMER SERVICE REPRESENTATIVES and researchers?”
  23. GIFFGAFF VALUE EXCHANGE
  24. GIFFGAFF VALUE EXCHANGEGOOD
  25. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE
  26. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF
  27. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF = CUSTOMERS AS MARKETERS, SUPPORT, AND RESEARCH
  28. EARNING r&D
  29. MW3 ELITE“Will you improve our game experience?”
  30. MW3 ELITE VALUE EXCHANGE
  31. MW3 ELITE VALUE EXCHANGEEXPERIENCE
  32. MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION
  33. MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION = PLAYERS AS BETA TESTERS
  34. LEGO CUUSOO“WilL YOU GIve Us Qualified Product Ideas?”
  35. LEGO CUUSOO VALUE EXCHANGE
  36. LEGO CUUSOO VALUE EXCHANGEATTENTION
  37. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY
  38. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE
  39. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE = FREE PRODUCT INNOVATION (WITH BUILT IN AUDIENCE)
  40. Google +1“Will YOU improve our search product?”
  41. Google +1 VALUE EXCHANGE
  42. Google +1 VALUE EXCHANGEEXPERIENCE
  43. Google +1 VALUE EXCHANGEEXPERIENCE = INCREASED AD & SEARCH ACCURACY
  44. EARNING Creativity
  45. LOCAL MOTORS“Will you Design and engineer our cars?”
  46. LOCAL MOTORS VALUE EXCHANGE
  47. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE
  48. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION
  49. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION = CUSTOMERS AS DESIGNERS AND ENGINEERS
  50. Tumblr“Will you be our design department?”
  51. TUMBLR VALUE EXCHANGE
  52. TUMBLR VALUE EXCHANGEATTENTION
  53. TUMBLR VALUE EXCHANGEATTENTION + MONEY
  54. TUMBLR VALUE EXCHANGEATTENTION + MONEY = CUSTOMERS AS DESIGNERS
  55. PUZZLE CLUBHOUSE“Will you CREATIVE DIRECT our games?”
  56. PUZZLE CLUBHOUSE VALUE EXCHANGE
  57. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION
  58. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE
  59. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE = PLAYERS AS CREATIVE DIRECTORS
  60. LEARNINGS
  61. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}
  62. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}
  63. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}
  64. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}{Earning value is more akin to recruiting a partnerthan it is to finding a customer}
  65. Thank you@saneel | @shaunabe | @bbhlabs

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