This is a 10-minute presentation I gave at the Digiday Agency Summit in Oct 2014. It explains why Lateral Innovation is the best opportunity for agencies to help clients with their innovation efforts. It compares how GE talks about innovation over a 60-year period to illustrate the differences in Vertical vs. Lateral Innovation. Finally, it stresses a need for agencies to invest more heavily in financial and commercial expertise to effectively play the role of "innovation partner" for any client.
Like all of my presentations, it loses quite a bit without voice-over, but you can read about this and other innovation philosophy in-depth at http://finch15.com/blog.