Lovemarks In The Persuaders

Lovemarks In The Persuaders
"Lovemarks"
In the film, "The Persuaders", the documentary analyzes the advertising and marketing industry and
how marketers have developed new ways of integrating their message into the fabric of our
everyday lives. The film further explores how marketing and advertising shapes the way Americans
understand the world and themselves and how the techniques of the persuasion industries have
migrated to politics. In the following essay, I will describe interesting points about the marketing
industry and what this information has revealed about myself as well as describing brands I identify
as love–marks and why I am devoted to these brands. What in "The Persuaders" surprised you?
Identify and describe one new thing you learned about marketing ... Show more content on
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In watching this video, I learned that I as a consumer am often moved by love–marks or brands that
go beyond the usual to satisfy a deeper need within myself or my imagination. For instance, over the
past few months I have become increasingly intrigued by Revlon's new global marketing campaign,
"Love Is On". I went further to research this brand and their strategy. The phrase "L–O–V–E–I–S–
O–N" is present in the brand name, Revlon, furthermore the brand has remixed a classic song called
"Addicted to Love" to go along with their commercial. Now repetition and popular influence has
been utilized in this advertisement. Aside from that, Revlon, has used this ad campaign to associate
the brand with a relatable emotion, "love". They go beyond the typical definition of love to describe
the progressing stages of innocence, flirting, and passion accompanied with quick and bright
images/motions reenacting these emotions. Revlon accomplishes all this while displaying their
products fluently (lipstick, mascara, etc.) in each "love" scene within the 1 minute commercial.
Revlon has utilized a popular song, repetition, brand associations, unique emotions, bright images,
and tied it into a relatable experience for all women the progression of love! The link to this video is
as follows: https://www.youtube.com/watch?v=4h1prqrjRlw. In watching this film, I have
discovered why certain brand appeal to me and how they become a love–mark in my
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Kiko Milano: Competitors In The Cosmetics Industry
Introduction
"Personalized beauty is about each woman being able to create her own makeup routine that
compliments her coloring and style" (Brown, n.d.). Makeup has many different uses and comes in a
variety of colors, styles and textures. Additionally, it is also a key part of any woman's makeup
collection in today's society. There are various types of makeup on the market for your face, eyes
and lips and hands for you to explore to attain the perfect look for you. There are also numerous
brands that offer similar products and services of makeup in the cosmetic industry. Some of the most
popular brands include MAC, Maybelline, Revlon, and Sephora. Even though cosmetic brands all
share similar products and services, the competitors in the cosmetic industry compared to Kiko
Milano has been around for many years and have many loyal customers, however, they don't
compare to Kiko Milano in price.
"KIKO MILANO was established and founded in 1997 by Percassi. It is an Italian professional
cosmetics brand that features a range of cutting–edge makeup, face and body treatments. Safe and
effective products of the highest quality, created to satisfy the beauty requirements of women of any
age" (Kikocosmetics.com, 2016). In May 2014, Kiko Milano Cosmetics opened its first store in the
United States in Paramus, NJ. To date, Kiko Milano is located in 34 nations universally and the
United States. "Be What You Want to Be. This is how KIKO sums up its vision of Beauty. Through
its

Revlon, The Cosmetics Industry For The Modern World
Introduction Revlon, Inc. was founded by Charles Revson in 1932, changing the cosmetics industry
for the modern world. The company initially popularized matching nail polish and lipstick colors
but quickly expanded its focus. Today, Revlon operates in three market segments: consumer,
professional, and other. The company is known for its beauty products, including not only nail
polish and cosmetics, but also haircare, skincare, and men 's grooming products. With a global
presence in 130 countries, Revlon has created strong brand recognition with its consumer base. Its
products are of high quality and heavily marketed and sold in large retail stores, chain drug stores,
and department store locations. The company now has a broad range of marketing strategies
including digital, television, and educational seminars. Furthermore, its strong focus on R&D has
made Revlon an industry leader in development of innovative cosmetics and beauty products.
Although Revlon has been successful in becoming a major market player, it has powerful
competitors such as Proctor & Gamble, Estee Lauder, and Elizabeth Arden within the cosmetics
industry. Some of these competitors have stronger innovation frameworks and more extensive
access to capital. The sustainability of Revlon's growth may be questionable since much of it can be
attributed to its acquisitions rather than internal developments–most recently a professional
cosmetics business. In addition, consumer loyalty is difficult to maintain

Olivia Wilde Chooses Love
The purpose of this analysis is to conduct a comparative analysis of two television commercials by
examining their techniques and the use of rhetorical devices to appeal to their target audience. In the
first video, "Olivia Wilde Chooses Love" by Revlon uses their product as something to give their
audience a boost of confidence. Produced in 2016, the commercial provides a scenario where love is
presented as an active choice that women take control. However, in the second video "Beauty on
Your Own Terms" by Dove uses a variety of women from different backgrounds, ethnicities, ages,
and appearances to express their opinion of how people should not judge anyone for being
themselves. Although both advertisements may fulfill their purpose of appealing ... Show more
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This happens to make their audience feel confident in challenging the idea that society has created
for women, not because of their gender but how they are. However, the credibility used in the
advertisement "Olivia Wilde Chooses Love" was not as effective compared to "Beauty on Your
Terms" since it only gave focus to one actress not multiple. For instance, it only gave their viewers
to feel confident with the use of their product, but not enough for them to feel confident in their
skin. However, both shared the same purpose of giving their audience, especially women, to
challenge themselves and overcome the obstacles they may face. Although Dove took in
consideration of fulfilling their purpose of defining the term of empowerment and gave different
perspectives to support their position. Furthermore, "Beauty on Your Terms" is considered
appropriate for its purpose since it attempted to connect with its viewers and gave them an insight
that others may share the same problems they may be experiencing as well. On the other hand,
Revlon may not have used multiple women to support their purpose, but they still attempted to give
the same impact with one main character to show how a woman can make the first move in starting
a conversation with a

Motivation Statement For Mac Cosmetics
Cosmetics are products that are used by almost every woman on planet Earth. The reasons that drive
women to purchase these products are vast and intriguing. Whether it's the nifty adverts that the
cosmetic industry utilise or if it is just the brand name, we will remain wondering unless this topic is
researched.
Focus Question:
To determine which of three cosmetic brands (Revlon, MAC and L'Oréal) have the most effective
adverts in term of noticeability and brand recognition in the St Mary's DSG community between the
ages of 15 – 40.
Motivation:
I chose this research question because I was interested in knowing what influences the community
of DSG to purchase makeup. The three companies I chose (Revlon, MAC and L'Oréal) were of
interest because ... Show more content on Helpwriting.net ...
L'Oreal from the above research we can see how it is not as recognised as Revlon and MAC this
could be because the DSG community views more of a older,mature and unknown type of brand.
This could be why L'Oreal wasn't as recognised in figure 4.
Advert analysis
The results as to which brands adverts attracted the DSG community members attention will be
tablulated and figured will be given in order of preference as to see how closely related the advert
type and brand name are.
Fig 8 : Table to show the impact adverts have without the brand name being present.
Question 10
Image Number Brand Name Preference
1 MAC 1
2 Revlon 2
3 L'Oreal 3
Question 11
1 MAC 2
2 L'Oreal 1
3 Revlon 3
Question 12

1 Revlon 1
2 MAC 2
3 L'Oreal

Greek History: Who Invented Makeup
Who Invented Makeup
The history of makeup is a long one, dating all the way back to the ancient Egyptians. They used
natural materials like kohl and berries to add color to their faces. Egyptian women even used a
moisturizing substance called unguent on their faces to keep wrinkles away. In Roman times,
women used kohl on their eyes and chalk to impart a whiter complexion. Cheeks and lips were
given a rosy glow with rouge made from fruit juices. Makeup in olden days was quite dangerous,
however. White lead was often worn to achieve an aristocratic pale appearance. In the sixth century,
women would even bleed themselves until their skin was pale enough.
In the Renaissance period of Italian history, face powder made from arsenic was commonly

Case Study Revlon
INTRODUCTION OF THE COMPANY: Revlon, Inc. was founded in 1932 by brothers Charles and
Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted
of nail enamel. Revlon now has a 75 year history of providing high quality products to women.
Revlon products are sold in more than 100 countries around the world with sales outside of the
United States making up 43% of sales in 2006. Their product categories include skin care,
cosmetics, personal care fragrance and professional products. Some of the companies most
recognized brands are, Revlon, Ultima II, ColorStay, Almay, Charlie, Flex, Mitchum, Jean Nate' and
Color Silk.
REVLON, INC. MISSION STATEMENT: "Revlon's long–term mission is to emerge as the ... Show
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0.06 2 0.12
Major retailers such as Wal–Mart have reduced inventory levels, leaving cosmetic companies with
fewer opportunities to stock additional products on retail store shelves. 0.09 3 0.27
Consumers are concerned about product safety and the use of animal testing by cosmetic
companies. 0.08 2 0.16
Competition is intense in the cosmetic and skin care industry. 0.12 4 0.46
Gas prices are high and rising leaving most Americans with less disposable income for purchasing
cosmetics. 0.08 2 0.16 Totals 1.00 2.71 The relative weighted score was a 2.71, this shows that the
company is doing well externally. When we look at some of the external factors for Revlon we see
that 60% of the Asian market is still uncovered, which is a huge opportunity for Revlon. In addition
as we can see by the analysis that intense competition is a major threat for them.
PORTER'S FIVE FORCES ANALYSIS:
1. Rivalry Among Competing Firms: Rivalry is intense among the competition in the cosmetic and
skin care industry. There are numerous existing cosmetic companies competing in the market. The
giant corporations acquire numerous brand name products and compete for the same number of
customers. The competition consists of companies such as, Procter & Gamble, L'Oreal, Unilever,
Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass

Fred Slack: The Invention Of Acrylic Nails
One day we'll Fred was at work he broke his fingernail. Fred Slack is the person that invented the
acrylic nail. To gain appreciation for acrylic nails, one will have to understand who invented them,
how it all got started, and how they are made. After they perfected them Tom and Fred made
different types to make them more interesting. When Fred broke his fingernail at work, he realized
that he needed a nail to do his work. That's when he decided to make his own nail. Mark Zorn said
"Having fabulous nails has long been a desire of many women over the decades. The only problem
was that women had to grow out their nails in order to accommodate the incredible looks that were
desired and this could take a lot of time. An accidental break and you'd have to start all over! The
story of acrylic nails because not with a beauty specialist, but with a dentist named Fred Slack, Jr.
He broke a fingernail while at work and created a temporary replacement for it that looked quite
real." His brother Tom, and him made so many different types of nails so he could find the ... Show
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They have so many chemicals that they could hurt your nails, very badly. But if the people that do
them keep everything clean then they should not be as dangerous. ("Why") "Artificial nails may
heighten risk of infection. "Bacteria that is not completely removed from a nail plate prior to the
application of an enhancement can lead to Pseudomonas (bacteria that produces a green pigment,
hence the term 'greenies') to grow in the space between the nail plate and the enhancement," says
Stern. "Also, damaged nails that have areas of separation can predispose a salon–goer to this
issue."" As acrylic nails get more popular they have been making other ways of the nail so it won't
hurt your nails as much. Even though they are taking some of the chemicals out of the powder they
can still hurt your nails. Even some nail polish can hurt your

Ad Analysis Of Revlon
Baylee Vick
Dr. Lock
English 1302–W12
9 February 2016
Revlon: The go to product
In Seventeen magazine from August 2015, there is a Revlon ad that shows a picture of famous
actress Emma Stone with a mirror like background. Overall, the advertisement uses the actress and
the romance theme to their advantage on selling the product. On the left side of the advertisement
Stone is wearing a bright, bold, and beautiful red ultra high definition, or HD lipstick. One thing that
is very noticeable in the advertisement is Stone's lips, they are bigger more plump lips they are even
more than the average person which ultimately enhances the overall look of the product. Also, Stone
has some bright green eyes and light fair skin that coincide ... Show more content on
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The romance theme is brought out by the wide use of the color red. In the Revlon advertisement the
color red is used more than 15 times, red is used from the red heart drawn on the mirror to all the
way to the red bold words that say "Romance is on" and "Love is on". Since Revlon went and chose
the color red it just reinsured the viewer that the main focus is the Romance theme, any time red is
shown its showing viewers that it is a very important part of the advertisement. Overall, the viewers
will come to the understanding that red and romance go hand in hand on making this advertisement
work.
Revlon is a product universally known and a valued company. Revlon usually choices to use a
popular actress to advertise and to persuade the viewers into buying revlon products. The Revlon ad
makes Stone look remarkable. The main reason behind choosing her was so the viewers could see
that she is pretty is and so it would get them to thinking if they use the revlon product it make them
look as pretty as she does.
Overall, the Revlon advertisement was well done, it uses the romance theme, ethos, and pathos to
persuade viewers to buy Revlon Ultra HD lipstick products.The advertisement just proves how
satisfying and credible Revlon products truthfully

Critical Analysis Of The Revlon Girl
Park Theatre's ninety seat theatre was the perfect venue for Neil Anthony Docking's The Revlon
Girl, directed by Maxine Evans. While it would've been performed as beautifully in a larger venue,
the cozy theatre was perfect for an intimate atmosphere –– feeling as though the audience were
personally sharing a vulnerable moment with the grieving mothers at their meeting with the Revlon
girl.
Surrounding the catastrophic coal tip event at Aberfan in Wales, the play takes place eight months
following the 1966 disaster that killed children in an elementary school. Eight mothers meet every
week at the Aberfan hotel to talk and laugh, but on this rainy Tuesday night, the mothers meet a
representative from Revlon, hired to give the women hair and makeup tips. Through a few
makeovers, the women learn to share what's truly on their minds and to not neglect oneself during
painful times.
Five folding chairs, a makeup chair, the doorframe and black wall –– the only set pieces in the entire
production. The story of these grieving mothers outshone a large and complex set, which perhaps is
the reason why Evans opted for a minimalistic and simple set. This was a brilliant decision, as the
audience had no choice but to pay attention to the details of the play. Not only that but every single
piece of the set, with the exception of the black wall and the door frame, was referred to. Nearly
every chair was used by the women on stage, the table was used, and each of the women referred to
the

The Revlon Beauty Company Is A Global And Classic Brand Essay
The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour
Magazine, promotes the sales of Revlon's well–known nail polish enamel. The ad features a man
with a woman's hands draped over him to promote new nail polish colors. Revlon attempts to
convince readers to purchase beauty products, including nail polish, through the use of colorful
imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the
target audience of women ages 18–40.
In order to capture our attention, the company first creates an appealing visual to draw us in. In the
Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a
seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of
intimacy with the viewer. A white woman's hands are then carefully placed in his hair and his
mouth; she is playfully touching him while he gently bites her finger. The use of a white female and
Argentinian male conveys the idea that women find men of "color" more attractive and masculine.
The woman is hidden in the image, consumed by a black background. This gives us the freedom to
imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the
attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green
and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

The Techniques of Advertising Essay
The Techniques of Advertising
Advertisings are created to make us buy things. All the companies want to sell their products,
because they want to make profit. When a company knows that a product that it manufactures is not
very good they do not share that with their customers. On the contrary, they make a very impressive
advertising for the product, because all they want is to sell it. Everyone knows that advertising a
product is not really done because the product is just wonderful and everyone should know about it.
Companies sure do care about their customers and they want these customers to come back and buy
more. They care about that because they want to make profit, not because they want their customers'
hair to be dandruff free, ... Show more content on Helpwriting.net ...
They say:" better ingredients, better pizza, papa John's." First of all I don't understand what they
meant by saying "better". Better than what? I assume that it is better than the pizza that I eat now.
How do they know it is better? Different people like different types of pizza; some people even like
it when it is homemade. I love the pizza that my grandmother prepares more than any other type of
pizza I have ever tasted. She has a little garden outside her house and she plants peppers and some
tomatoes there. No one can ever convince me that they have "better ingredients" and "better pizza"
than my grandmother's. In this case again if we do not pay attention to all these facts and one day
we feel the most severe hunger, the line pops up in our head "Better ingredients, better pizza, Papa
John's". We put our shoes on and run to the nearest Papa John's restaurant because the company's
advertisers have made us believe that they sell the best pizza.
Another technique that advertisers use is the presence of role models. You see a person like Lebron
James advertising the soft drink Sprite. You may start thinking that since he is such a good
basketball player and he drinks Sprite then if you start drinking it may be you will look like him at
least a little. You look at Halle Berry advertising Revlon make–up. She says to you:" Only Revlon
makes it, only you make it unforgettable." Even if Revlon makes the exact

Avon is Inspiring Women with Cosmetology
Brand Name
Avon's brand strategy is to inspire women across the conception of opportunities. Opportunities to
encounter new people, accomplish commercial autonomy, prop communal reasons all as fulfilling
their individual quest for beauty. Avon builds brand worth across innovative produce and
procedures, the unmatched manipulation of its allocation channel and the paycheck opportunity it
provides women. In supplement, the manipulation of their globe working ideal, philanthropy, and
their people give to brand equity. This has positioned Avon as the top manage seller of cosmetics in
the world.
Key Resources
Integral to Avon's brand area are its key resources. Key resources contain conventions, customer
events, enterprise awards, cause marketing, scholarships, websites, publications and parties/open
houses. Thousands of thrilled, passionate sale representatives attend alongside alongside key
administrators, top sellers and operatives alongside an atmosphere of company and fun. On the
company side, there are motivational talkers, product and training seminars, product displays,
alongside alongside the latest news on all of the upcoming adjustments in produce, association plans
and e–commerce. On the fun side, there are celebrities, period displays, raffles and free products.
On the weighty side, news considering the cause marketing efforts is relayed but the vibe stays
affirmative and energizing.
Avon has structured their online period for both ease of use for

Case Analysis : Revlon, Inc. V. Macandrews And Forbes Holding
Under Delaware law, Revlon principles apply when a sale of control is in question, whereby the
duty of the board shifts from preserving the corporate entity to actions that ensure maximum
shareholder value. Revlon, Inc. v. MacAndrews & Forbes Holding, Inc., 506 A.2d 173 (Del.Supr.
1985). The key consideration when analyzing a merger agreement is whether or not the presented
deal constitutes a "sale of control," imposing "Revlon duties," which occurs when a corporation
undertakes a transaction that causes a change in corporate control or a breakup of the corporate
entity, such as: a sale or merger for cash or debt securities; merger for securities that transfers
control to a private company or to a public company with a majority shareholder; sale for cash
through active bidding process; and where, in response to a bidder's offer, a target abandons its
long–term strategy and seeks an alterative transaction. Paramount Communications, Inc. v. Time
Inc., 571 A.2d 1150 (Del.Supr. 1989); Paramount Communications Inc. v. QVC Network Inc., 637
A.2d 48 (Del. 1994) (clarifying what equates to a change–of–control); Revlon, Inc. v. MacAndrews
& Forbes Holding, Inc., 506 A.2d 173 (Del.Supr. 1985).
However, Revlon duties do not apply to a company's evaluation of whether or not to accept an
acquisition proposal or merger of equals or a common stock merger with a widely held public
company, but Unocal duties attach when analyzing measures taken to bar other proposals.
Paramount

Revlon Inc. Case Study
Revlon Inc. Case Study: 1). Introduction
History: Revlon is a universal company that sells products for skin care, cosmetics, personal care,
fragrance and professional products. It was founded in 1932 and began in the nail polish market,
soon after expanding into lipstick. Over the past six years, Revlon has consistently lost revenue and
struggled with debt. Even though they have eliminated executive positions, reduced staffing and
consolidated sales and marketing functions to save an approximate $33 million, the company is still
in serious trouble. Revlon was founded in 1932, by Charles Revson and his brother Joseph, along
with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Starting with a
single product nail ... Show more content on Helpwriting.net ...
Minimum diversified products compared with competitors. 0.08 6. Decrease in current assets and
increase in current liabilities. 0.05
From the above analysis we can conclude that the company internal position is only .09 is not too
much strong because the minimum score is 2.50 and it got only .09 points more than the average
score.
The Strategic Position and Action Evaluation (SPACE) Matrix. FS
+6 +5 +4 +3 +2 +1 –2 –1 0 –1 –2 –3 –4 –5 –6
Conservative.
    Market penetration. Market development. Product development. Related diversification.
Aggressive
Vertical integrations. Market penetration Market development Diversification.
CA
–6 –5 –4 –3 +1 +2 +3 +4 +5 +6
IS
Defensive
   Retrenchment Divestures Liquidation
Competitive
Vertical integrations Market penetration. Product development.

ES The SPACE Matrix for Revlon Financial Strengths (FS) Operating income Net income Working
capital Leverage Inventory turn over Earning per share Industry Strengths (IS) Growth potential
Profit potential Ease of entry into the market Resource utilization 4.0 3.0 3.0 4.0 14.0 Ratings 1.0
1.0 1.0 1.0 2.0 1.0 7.0
Environmental Stability (ES) Price elasticity of demand Competitive pressure Demand variability
Price range of competing firms Risk involved in business
Ratings –5.0 –4.0 –4.0 –5.0 –2.0 –20.0
Competitive Advantage (CA)

Lutz's Essay 'With These Words I Can Sell You Anything'
"Is Not a Kiss the Very Photograph of Love?" In his essay, "With These Words I Can Sell You
Anything," William Lutz talks about advertisers uses "weasel" words, and uses pictures or images to
convince consumers in buying the product. In today's advertisement, advertising company mostly
uses celebrities as an endorser. Emma Stone has been a great endorser of Revlon for the couple of
years. Emma Stone has fresh and natural beauty to be a perfect model for this product. Her 2015
Revlon cover is selling the newest "Ultra HD Lipstick" that comes in "20 high definition shades to
love" (ad). Emma stone is portraying a very sophisticated look, and fine hydrant red lips. Her lips
are red, everything on the advertisement are almost red, and the "Revlon" logo is dauntlessly red.
She is wearing a white top that is perfect for the background. Her hair is blond, and her makeup are
elegant looking. The design of the advertisement is flawless. Out of the 20 shades, the red is
defining the brand. Red is very outstanding, and is sure to gain buyers attention. Revlon's
advertisement contains weasel words to make a claim for their products; the ad is misleading by
claiming that their lipstick is wax–free gel technology, and the ad uses celebrity as the endorser to
redirect consumer's ... Show more content on Helpwriting.net ...
Consumers would rush to buy the product if they see that their favorite celebrity is wearing or using
the product. The image in the advertisement is very attractive that it is hard for the consumers not to
be tempted. As Lutz points out, "When you see ads on television, always ask yourself what the ad is
really saying, don't be misled by the pictures, and the visual images" (34). Emma stone is an image
of a true beauty. Her background is impressive, and she is an aspiring woman. Usually, consumers
will buy the product even if they do not like it, considering that their favorite celebrity is on the

Essay On Nail Polish
Nail Polish Industry Analysis
Introduction and Background
The US nail polish industry has a total revenue of $1.1 billion and a profit of $118.4 million in
2012, with an annual growth of 2.3% in 2007–2012 and a projected annual growth of 3.3% from
2012–2017 (Panteva). The nail polish industry is able to survive the recession because they are sold
at low prices, starting at a retail price of lower than $5 to $10 for professional grade nail polishes at
drugstores (Panteva). Unlike other consumer goods, consumers are not as inclined to limit their
purchase of nail polish, due to low prices.
Current Performance
Despite the recession that significantly the economy, the nail polish industry was almost unaffected
and has shown a ... Show more content on Helpwriting.net ...
Nail polish manufacturers experience moderate indirect competition from acrylic nails, artificial
nails and nail extensions, which imitates the effects of nail polish without applying any nail polish
(Barbalova). However, there is a surge in demand of acrylic nails and could lead to a decrease in
demand for nail polish.
The nail polish industry has moderate barriers to entry. Coty and Revlon dominate 63.6% of the
market and both corporations compete in the global market (Panteva). As a global corporation Coty
and Revlon highly benefits from economies of scale, which allowed them to acquire several smaller
firms. In addition, both firms have existing marketing and promotional activities and the public
recognized the acquired firms. The manufacturing process of nail polishes requires a high level of
capital and is extremely technical. The industry is also facing increased regulations from the Food
and Drug Administration (FDA), Federal Trade Commission (FTC) and the Environmental
Protection Agency (EPA) (Sole–Smith). The chief concern from the regulatory agencies is
protecting consumers from harmful substances in nail polishes. A recent investigation by the
California Department of Toxic Substances Control discovered that 80% of nail polish tested
contains harmful substances that is linked to birth defects and asthma (Sole–Smith). As a result, the
industry is facing increased scrutiny from the government. For new firms to survive in the industry,

How Did Henry Spira Influence The Animal Rights Movement
"Their suffering is intense, widespread, expanding, systematic and socially sanctioned. And the
victims are unable to organize in defense of their own interests" Henry Spira. Henry Spira spent a
majority of his life devoting his time to campaigns for social change. He also established the
modern animal rights movement, and was a well–known activist by the age of 45. He was
influenced by Peter Singer's intelligence in the early 1970's, Henry took Singer's moral teachings
and generated it into action, starting campaigns against organizations that cause gratuitous pain to
animals. Spira was the most capable activist of the modern animal rights. His first campaign was at
the Museum of Natural History. He has gone up against some of the most forceful

Lacquered Lover Research Paper
Lacquered Lover Blog My list of the best nail polish What lacquer have you tried lately? Of those
that you have tried, what do you think are the best ones? As a lacquer lover, I have of course tried
out a lot of nail polish. And I have chosen my favorites. Although I do not have a set criteria in
terms of choosing the lacquers that I love, I can totally tell you what made me choose a specific set
of nail polish. So here's my list. Let me know what made it to yours too. Note that I have listed my
favorites below in random order. 1. Sally Hansen's Miracle Gel For that long–lasting nail polish,
Sally Hansen's Miracle Gel is definitely one of the best. It can last up to 8 eight days without
chipping, definitely a plus in my book. 2. Sally

Yahoo Corporate Governance in Microsoft Takeover
Yahoo Corporate Governance and the Microsoft Takeover We are studying the potential buyout of
Yahoo by Microsoft from the perspective of Yahoo's Board of Directors. Yahoo! Inc. provides
Internet services to users, advertisers, publishers and developers worldwide. It offers online
properties and services to users; and marketing solutions and tools to advertisers and publishers. For
example, Yahoo! Finance is a portal for information on general financial conditions and specific
firm information. It is also the second largest internet search engine on the planet, behind Google,
which is also their main competitor. Jerry Yang, 39, is Co–Founder, CEO, Chief Yahoo! and
Executive Director and Susan L. Decker, 45, is President. Yahoo!, a ... Show more content on
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For the past few years, Microsoft Corporation, the software behemoth located in Redmond
Washington, has been looking to acquire Yahoo!, Inc. While Microsoft Corp. has numerous reasons
to be interested in acquiring Yahoo!, there are few options available for Yahoo! Inc. Like Google's
purchase of Double–Click in 2007, Microsoft sees Yahoo! as a way to extract internet advertising
revenue. Further, Microsoft has for years sought to build a winning portal that could dominate the
search engine market, currently dominated by Google. MSN was Microsoft's version of AOL. Even
after years of Research &Development in this area, Microsoft still only has 19% of the internet
search engine market (and that's because of ISP bundling and desktop default presets.) Actual search
engine use of MSN is much lower than 19%. Google is a money–maker and has a dominating
market share. Beyond the search engine market, there also is that "innovation" nirvana for which
Microsoft is always searching. It wasn't Hotmail, it wasn't MSN maps, it wasn't SoapBox, and the
list of Microsoft Corp. disappointments goes on. Now they decided to go for a big acquisition.
Microsoft's original unsolicited offer of $44.6 billion for a complete buyout of Yahoo! Was rejected
by Yahoo!'s board. Microsoft has continued to revise their bids, increasing it to $47.5B to no avail.
This initial bid was $31 per share a 62% premium for

Layout Of Rev Ads
In society it seems that everywhere we look we are surrounded by advertisements whether it is
television commercials, billboards or advertisements. Obviously, the main purpose of
advertisements is to get the consumer to purchase the product. Print advertisements are an extremely
effective way to reach a mass audience because the advertisements are in print, the use of color, text
and photography are all key factors in luring the consumers in to buying their product.
Advertisements cannot simply attempt to sell the product in question; they must make it appeal to
the consumer. It is important that advertisements not only attempt to make the product they are
trying to sell clear but also to actually make the advertisement mean something ... Show more
Although the colors really help, keywords also have a great toll in selling a product. By putting
"REV UP THE VOLUME" in big letter it draws your attention. It draws people in that want more
volume for their eyelashes. All caps draws your attention and makes you want to read every word on
the ad. By putting that if you use the product you will have denser more numerous lashes in 30 days
it make consumers want to buy this product and actually see if the product will work. Last but not
least is the layout of this ad. Layout really helps make an advertisement. By making the model take
up most of the page, your attention goes directly to her. Even without knowing what the ad is about;
if you just look at her you can automatically tell it is a mascara ad by her eyelashes. By putting the
words around the model you can read them and after every word you read about it helping your eye
lashes you can't help but look back at her eye lashes. The brush of the mascara is out of the bottle so
the consumer can see what the brush looks like and how it will form their lashes.
The second ad is also found in the Lucky magazine, which means it also mostly targets young teens
and women. The mascara in this particular ad is made by Revlon which is a very popular brand of
make–up. This company took a very smart approach by getting a celebrity model to endorse this
product which is a very

Revlon V. Mcandrews And Forbes
Revlon v. McAndrews & Forbes: Less than a year later, the Delaware Supreme Court circumscribed
directors' freedom of action by holding in this case that, once a sale is in progress, the director's duty
switches from protection or maintenance of the corporate enterprise to obtaining ''the highest price
for the benefit of the shareholders. In other words, once directors understand that the takeover will
be successful, their duty is simply to obtain the best price for the shareholders.
The first precedents of the Delaware Supreme Court show that the standards were reluctant to the
permissiveness in adopting defensive measures. Rather, the courts preferred the passivity of the
board. However, 4 years later the standards changed when the Court relaxed the reins that had been
tightened in Unocal and Revlon.
Paramount Inc. v. Time Inc.: The court gave more leeway to directors in deciding on defensive
measures, even after it was inevitable that the target would be sold. The court held that directors of
target could consider factors other than money values of the offers, including the amount of
information available to shareholders, the conditions attached to the offers, and the timing. These
factors might justify defensive measures. These defenses were called ''just say no defenses''. They
refer to the ability of directors to simply reject takeovers for the purpose of protecting the
constituencies of the company.
Unitrin v. American General: The Supreme Court of Delaware expanded

Internal Marketing of an Organization
1. Internal marketing is focused inward on the organization, used to motivate all functions within the
company towards an objective (No author, 2012). In this situation, Revlon management needs to
make the case for increasing its focus on sustainable or green cosmetics. The initiative will require
the company to divert some resources from existing operations, so the internal marketing will need
to focus on justifying that. The internal marketing effort will need to shift the company's
philosophies, which to this point have not focused on green initiatives. For Revlon, this is the first
step in "greening" the company. Senior management buy–in is essential here, and the initial
communications must come from them. There needs to be constant reinforcement and because this
is an internal marketing program the company also needs to provide some justification in the form
of market information. If the company is in a state of crisis, that will also help, because crisis
usually creates motivation for change.
2. There are significant opportunities in marketing greener cosmetics. Reliable figures are difficult
to find, but one report showed that the natural cosmetics industry is worth $6.9 billion and is
growing (McHugh, 2010). To the extent that number can be taken seriously, the implication is that
there is a lot of money on the table for green cosmetics both in Europe and in North America. Major
competitor L'Oreal owns the Body Shop and Shiseido owns Bare Escentuals, which it

Maybelline : The Target Market For Maybelline Essay
The target market for Maybelline's Great Lash Mascara is primarily women between the ages of 15
and 35. Because of this large age gap, Maybelline over the years has become a more contemporary
brand for all women of all races. They have done this by providing foundation shades in a wider
range of colors and introducing products that women of any age can use. Maybelline also produces
different products for each country that they distribute to. Each ad within an ad campaign is altered
slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of
females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a
well–known product, it could have possibly been bought for her or given to her by her mother. With
this specific product being around for many years, many women have grown to be brand loyal to it.
As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can
be compared to other brands of higher price. Other competitors can provide a product that a
consumer can reach for as they grow and can begin to afford to spend more on a better quality or
different formula of mascara. This can relate to income or social class within demographics as well.
Some women choose this specific SBU because of the affordable price and what they expect out of
the product. This specific product is a simple mascara that lengthens and darkens lashes. As these
consumers grow older, they may

Make Up History
Makeup has been around for at least 6000 years and some may even say 100000 years, but it all has
evolved to what it is today. Women use makeup to enhance their natural beauty, but how they
express themselves to the public has changed constantly.
Makeup was first originated from Egypt. The ancient Egyptians used copper and lead ore to create
the world's first cosmetics, as early 40000 – 10000 BCE. They lined their eye with kohl, a substance
made of soot,metal, and fat. It was thought that kohl helped to prevent the eyes from blindness. Red
or orange lipstick was worn to symbolize status – both men and women in the upper class wore it.
They also used scented oils and ointments to clean and soften their skin and mask body odor. And
also oils and creams were used for protection against the hot Egyptian sun and dry winds.
During the 3000 BCE, Chinese people stained their fingernails with gum arabic, gelatin, beeswax,
and egg. And with these fingernail stains created different colors which represented different social
... Show more content on Helpwriting.net ...
Wearing a full face of makeup was still seen as a sin, but natural tones gave a healthy, pink–cheek
look. Before 1914, many woman were creating their own versions of mascara at home, by adding
hot beads of black wax to the tips of their eye lashes. By 1914, T.L. Williams created the first
modern commercial mascara formulate. It contained of petroleum jelly and carbon soot. The
mascara was called Mabel, and now is known as Maybelline. Around 1920s, the first pressed
powders were introduced, which included a mirror and a puff for touchups. A pressed powder blush
followed after. Revlon was founded Charles and Joseph Revson, nail polish distributors, and Charles
Lackman, a nail polish supplier in 1932. Revlon is a brand that sells nail polish in a wide variety of
colors and still is here today. It can be found in any drugstore and maybe makeup stores. Revlon
later enter the Japanese market in

Brand Re Launch Of Revlon
?Love is on? ––Brand re–launch of Revlon
Name:
Student ID:
Degree:
Module:
Abstract:
The brand of Revlon could be found in the year of 1932, which had a single product??nail enamel
unlike any before it?. In the year of 2014, Revlon re–launched their brand as ?Revlon, Love is on?,
which has been recognized as more than a marketing campaign. This report will firstly introduce the
aims of communication strategies which include their target audiences and positioning of this re–
launched campaign for this organization. Then, the evaluation of pre– and post–campaign of the
brand equity of Revlon will be discussed. Finally, a conclusion and recommendations will be
provided.
Contents
Section 1: ... Show more content on Helpwriting.net ...
Currently, Revlon has become a global company, whose business includes color cosmetics, hair
color, beauty tools, fragrances, skincare, anti–per spirant/deodorants, and beauty care products. In
addition, as one of the strongest consumers brand franchises on the world, Revlon defined their
vision as ?glamour, excitement and innovation through high–quality products at affordable prices?
(Revlon, 2015a). Their business operates in two segments which include the consumer division and
professional division (Chemical &Chemistry business, 2014).
In the year of 2014, Revlon re–launched their brand as ?Revlon, Love is on?, which has been
recognized as more than a marketing campaign (Chemical & Chemistry business, 2014). As a result,
in this report, the aims and the communication strategies of the brand re–launch campaign of Revlon
will be discussed firstly. Moreover, the brand equity of pre– and post–campaign will be evaluated.
Finally, a conclusion and recommendations will be provided.
Section 2: Brand re–launch campaign aims and communication strategies

According to Fill (2009), the aims and communication strategies could provide the overall direction
of the programme and target audiences. Because of this reason, in this section, the aims and
communication strategies of the brand re–launch campaign of Revlon will be discussed.
2.1 The aims of this brand re–launch campaign
In November 2014, Revlon re–launched their brand as

The Best Drugstore Lipstick
7. Best Drugstore Lipstick Lipstick is an important cosmetic product that is used for providing a
perfect finish to make–up. You can choose a lipstick from the huge range of variety in terms of
colors, price, quality, quantity etc. Although, there is a pre conceived notion that only expensive
products show superiority in quality, some of the best lipsticks come from cheap drugstores. So, you
can always compliment your lips using these inexpensive products. It won't be wrong to say that
lipstick becomes an inseparable cosmetic in a girl's life. Ask any girl, and she would tell you that it
is a must apply product before going to important events, functions, parties and dates. Without the
lipstick, the make–up looks incomplete and odd. In fact,

The Beauty Of Advertising : Advertising
April Sigrest
Professor Lenoir
English 102
13 September 2017
The Beauty of Advertising
In a society where we are encouraged to purchase the top brands, the shiniest jewelry, and the best
products on the market, companies have began to put themselves out there. One of the main ways
they have attempted to accomplish this is through advertising. Advertisements can be found
virtually anywhere ranging from the newspaper to TV commercials to billboards... The possibilities
are endless. Competition in the advertising world is fierce as corporations do their best to persuade
their audience to buy their product, convince consumers that their product is the best, and overall
come out on top. One of the most effective advertising tools in ... Show more content on
Helpwriting.net ...
Not only is she a model for Revlon, she is an actress, producer and director. Starring in movies like
Tron, Cowboys & Aliens, and People Like Us, as well as popular television shows such as House,
Wilde appeals to those who might not even buy Revlon's products. This alone is a powerful tactic in
persuading viewers of the ad to buy the product. "Celebrity branding," as Wilson Dzisah labels it in
the European Journal of Business and Management, "is the use of famous athletes, movie stars,
music icons and television stars in promoting or advertising of goods and services" (Dzisah 200).
He claims one of the main reasons that celebrity branding is so convincing to the average consumer
is, "Celebrities are generally attractive, which helps persuasion when the product is attractive
related" (Dzisah 201). Generally, a makeup company such as Revlon will hire an actress that is
associated as attractive and that some might even recognize. If their products continue to sell,
businesses will continue hiring their models. Dzisah continues saying, "Advertisers recognize the
value of using celebrities, and think; they draw attention to advertising messages in a much cluttered
media environment," (Dzisah 201) meaning that celebrities used in advertising contribute to gaining
attention to a product.
Aside from using celebrity branding, Revlon also puts all of the focus on the lipstick color. By
blurring the background, it draws complete focus to

Revlon Inc. 2007 by M.Jill Austin
Capital Budgeting Techniques | |
GLOSSARY
Capital Budget: (1) The amount of money set aside for the purchase of fixed assets (e.g., equipment,
buildings, etc.). Also, (2) a request for authorization to purchase new fixed assets.
Mutually Exclusive Proposals: Consideration of two or more assets that perform the same function.
If one is chosen for purchase, the others are automatically rejected.
Profitability Index: A ratio of the present value of the benefits (PVB) to the present value of the
costs (PVC). The index is used instead of Net Present Value (i.e., PVB – PVC) when evaluating
mutually exclusive proposals that have different costs.
As the picture above illustrates, the capital budgeting decision may be thought of as a ... Show more
Here are our decision rules: If the NPV is: | Benefits vs. Costs | Should we expect to earn at least our
minimum rate of return? | Accept the investment? | Positive | Benefits > Costs | Yes, more than |
Accept | Zero | Benefits = Costs | Exactly equal to | Indifferent | Negative | Benefits < Costs | No,
less than | Reject |
Remember that we said above that the purpose of the capital budgeting analysis is to see if the
project 's benefits are large enough to repay the company for (1) the asset 's cost, (2) the cost of
financing the project, and (3) a rate of return that adequately compensates the company for the risk
found in the cash flow estimates.
Therefore, if the NPV is: * positive, the benefits are more than large enough to repay the company
for (1) the asset 's cost, (2) the cost of financing the project, and (3) a rate of return that adequately
compensates the company for the risk found in the cash flow estimates. * zero, the benefits are
barely enough to cover all three but you are at breakeven – no profit and no loss, and therefore you
would be indifferent about accepting the project. * negative, the benefits are not large enough to
cover all three, and therefore the project should be rejected.
3. Internal Rate of Return
The Internal Rate of Return (IRR) is the rate of return that an investor can expect to earn on the
investment. Technically, it

Colgate Vs Colgate
The Procter & Gamble Company is in the same SIC as Colgate, they are considered big competitors.
The Procter & Gamble company once very heavily advertises, putting about $7.2 billion into it. This
year they have reduced it by $2 billion. The company says they put a large amount of money into
media, but also another large amount into agencies. Their products are globally known and are sold
in a variety of stores like grocery stores, drug stores, etc. The Procter & Gamble company also plan
to keep growing and making a mark in the pharmacies and perfumeries. Revlon Inc. advertises
mainly through TV, print, digital ads, and displays in stores. A huge way for make–up companies to
catch the eye of some make–up gurus is using someone that is well known, for example a model,
singer, or actress. A singer that they have used as an ambassador for their product is Gwen Stefani,
just like Colgate made a partnership with Cole Whitt. The amount of funding Revlon puts into their
advertising is growing from year to year and has reached up to $383 million dollars, which is quite a
substantial amount less than Colgate uses. Walmart is the largest customer in the cosmetic industry,
it made up roughly 16% of Revlon's sales in 2014. Johnson & Johnson has many products that
benefit newborn babies all the way up to people with extreme illnesses which means they have to
advertise for many diverse products. For advertising, Johnson & Johnson uses the techniques of
television, radio, print, and

Oily Skin Foundation
So, now, let's get to the important stuff: Which are the best foundations for oily skin on the market?
Through a lot of trial and error, I have found five foundations which actually satisfy the needs of
oily skin, so I will summarize my reviews in this article. Please not that not all oily skins are the
same – that's exactly what makes the process of choosing perfect foundation so difficult. Being a
professional makeup artist, I have found that different clients with oily skin need different
foundation, which is why I made a useful comparison that will help you make the right decision.
Make Up For Ever Mat Velvet + Matifying Foundation
This foundation works perfectly for my skin. It does have a mattifying effect, but it still gives the
skin a nice healthy velvety appearance that looks (well, almost) natural. Although it is quite
pigmented and provides higher coverage, it doesn't give the effect of a mask face. The staying
power is extremely satisfying, but I tend to set it with the Urban Decay spray when the weather is
hot.
The best thing about this foundation is that it's water resistant, which means that I can even wear it
to the beach without being afraid of any accidents.
This product doesn't have an overly–drying effect, but it still needs a moisturizer under it because
otherwise it will form dry patches. If you tend to get ... Show more content on Helpwriting.net ...
I use this foundation on clients who have really problematic skin that would look even worse with
other makeup products. It literally covers everything, from vitiligo to acne, acne scarring,
unevenness and large pores. The only downside to this product is that it does clog the pores, but it is
practically necessary to use on special occasions for people with such problematic skin. If you are
afraid of looking cakey, that won't happen with this

I Have Always Had A Love For Dark Eyeliners
I have always had a love for dark eyeliners. For me the accentuate my eyes, and make them look
bigger, while enhancing the green color of my eyes. I had been for quite some time using an
eyeliner jug, which I loved, but at the same time, hated how long it took to apply the liner. These
days I 'm more about fast, simple, and effective. When I came across Revlon Bedroom Eyes Powder
Liner, Fishnet Jet 660, at my local Rite Aide, I was immediately intrigued. A liner that goes on in a
powdered form, yet is applied in the same manner that a wet liner would be applied. Revlon
Bedroom Eyes Powder Liner, Fishnet Jet 660, comes in what appears to be a liquid eyeliner type
container. At the bottom there is a small pot, where a screw on cap reveals the actual application
wand. I seriously had no idea what to expect, and the in store advertisement was vague, and showed
bland color results on the color menu which was located right below the rack of liners. I went with
Fishnet Jet, because on the advertising it appeared to be the darkest color; yet it also looked as if it
had some sort of navy tint going on. The word NEW stood out, and I couldn 't resist it. I went ahead
and made the purchase. I hoped it worked well, because honestly $9.95 for such a small container is
a bit much in my opinion. My Use: When I first opened up the package, I unscrewed the top and
found that the application wand had a large sponge applicator at the end. A lot larger than what I
was expecting. I usually

Cosmetics Animal Testing Research Paper
Why are animals used for testing cosmetic and is it need? animals suffer every day because many
products that people buy are tested on them. "approximately 100,000–200,000 animals suffer and
die just for cosmetics every year around the world. These are rabbits, guinea pigs, hamsters, rats and
mice. ("About Cosmetics Animal Testing." ) To begin, the process the animal go throughout are
extremely cruel. animals such as rabbits, guinea pigs, hamsters, rats and mice go through extensive
pain. some of the effects of the testing are "blindness, swollen eyes, sore bleeding skin, internal
bleeding and organ damage, birth defects, convulsions and death. Pain relief is not provided and at
the end of a test the animals are killed, normally by asphyxiation, ... Show more content on
Helpwriting.net ...
However companies should be forced to follow these policies. Even though the companies say they
are cruelty free that is not all true. (Bender, Michele,) the companies should take responsibility and
be honest with customer . there are alternatives there are "more than 40 non–animal tests have been
validated for use, and these modern alternatives can offer results that are more relevant to people,
often more cheaply and quickly, too." the technology today we could get rid of animal testing. many
animals test are not efficient.("About Cosmetics Animal Testing." Human Society, ) You can make
the decision to buy from or not with help from sites like NAVS with a A continuously–updated
listing of these products can be found in (NAVS' Cruelty–Free Product Guide.) animal testing needs
to come to an end with cosmetics. cosmetics can be tested many other ways. Buy from companies
where they are cruelty free make the step to a better

Examples Of Interesting Facts Of NAMRAA
Interesting Facts of NAMRAA, your Digital Beauty Kit. Beauty lies in the eyes of the Beholder.
Guess your beauty escort! NAMRAA. Surely.! NAMRAA is the extreme online shopping website
for all (especially Indians). Being an influential online beautician, NAMRAA has an array of beauty
kits for women and men looking to make a difference in their lives. Spiking hairs or curly looks can
obviously feel charming or tempting, but NAMRAA offers more for your looks. NAMRAA
accompanies you at each step in your dressing or makeup by just a click. Ordering beauty kits by
clicks can never be made easy as with NAMRAA. Passion is the driving force for us to look
charming or tempting. Enhance your looks by NAMRAA's online beauty excerpts and experts. ...
Show more content on Helpwriting.net ...
NAMRAA adorns you with Revlon brands of eyeliners to feel sexy and tempting. Brushes of your
color with distinct color shades deliver a high impact to your looks. All shades of brushes along with
the Mascara colors are available at our website (NAMRAA). NAMRAA provides you with Color
stay for brightening your lower lashes under the eyebrows for a Brightening and sultry feel. A gentle
touch and this color stay can be a bold step of your life. Varied looks can be given by brushes giving
a glimmering neutral tone to seem natural as well as feel soft. With growing demands for sexy
kisses, Revlon has Lipsticks with a new look. Lipsticks, with attractive shades of tempting colors
are also available with glosses and cares for your lips to feel the taste of kisses. Lips can be
smudged with red shades of lipsticks, but if your face has no feel, then it's a pure waste. NAMRAA
helps you with choicest foundations for your face. Face kits such as Concealers, Powders, and
foundation creams help in having a flawless look that lasts longer. Nails on your fingers can be your
beauty booster. Nail polish as well as nail cutters pruned for achieving good looks is a woman's

Revlon Inc Mission Statement
1. REVLON INC. EXISTING VISION AND MISSION
Vision Provide glamour, excitement and innovation to consumers through high–quality products at
affordable prices
Mission To emerge as the dominant cosmetics and personal care firm through the twenty–first
century by appealing to young/trendy women, health–conscious women (skin care), and older
women with its variety of brands
2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC.
Vision To be wellknown and accepted as the high value provider by constant innovative and
improvements products to keep pace with the changes in consumer lives.
Mission To earn customers ' trust by constant improving and innovating in producing the products
which is safe and beneficial to be ... Show more content on Helpwriting.net ...
| | | |
| | | | | |
|8 | |0.05 |1 |0.05 |
| | | | | |
| | | | | |
|TOTAL |1.00 | |2.85 |
2
4. REVLON INC 'S INTERNAL FACTOR EVALUATION (IFE) MATRIX
|KEY INTERNAL FACTORS |WEIGHT |RATING

Revlon Case Study
Revlon's products in the lipstick range have been priced lower than other competitors. Over the
five–year period between 2011 & 2015, its retail price remains the least and has not experienced a
significant increase. In the same period, leaders in the industry have increased their retail price of
the product a little more significantly. If the brand aims to capture more market share and sustain its
business, there is a need to understand preferences of its competitor's customers to understand what
it lacks.
It can also identify trends in customer loyalty and its strengths, which it can build on in the future.
There is no such thing as a growth industry, but the company's strength can lie in the fact that its
core leadership is not matched or challenged. The company needs to think and expand by
challenging itself more than other player's challenge, as it is its competitor first and last. If it has to
better its market position in the existing product, then it has to challenge itself first. (Levitt, 1975,
2000). Such challenge can be achieved through guerrilla strategies where it is not complacent with
its growth or current position and decides to invest resources in improving customer satisfaction,
quality, and productivity. The result is the use of additional resources for future development.
Revlon can be categorized in the guerrilla square in the strategic square for marketing. This means
that it is neither in the offensive nor defensive position relating to other brands

The Importance Of A Rite Aid
I can't remember the last time I visited a Rite Aid, so when I drove by one today, I had to turn
around and take a look around. After promising the kids that I'd be right back (that really means pull
out your video game devices and have good time). I planned to do a little personal comparison to
my local CVS and Wallgreens. My plan was to look around, not shop, but when I found two sister
polishes to my Revlon Holo Pearl, I couldn't pass them up. Revlon's top coat effects 'Pink Glaze'
and 'Gold Glaze'. Pink Glaze Gold Glaze I was so impressed with Revlon's 'Holo Pearl' that I
couldn't resist the other two. I didnt expect them to live up to the same standard as the 'Holo Pearl',
however, simply because they

Covergirl Vs Revlon Essay
The makeup brands, CoverGirl and Revlon produce a commercial that introduces the audience to
their latest foundations. Foundation is a skin colored makeup that the user applies to their face to
create an even, uniform color to their complexion and to cover facial flaws. The CoverGirl
commercial includes Taylor Swift, a famous singer–songwriter wearing the foundation and she
promotes the newly formulated version of the foundation. The Revlon advertisement involves
Emma Stone, a well–known actress advocating a brand–new, lightweight foundation by discussing
her flaws and demonstrating how the foundation conceals her imperfections. The commercials
effectively use pathos, ethos, and logos to convince the viewers into purchasing their new
foundations. ... Show more content on Helpwriting.net ...
The CoverGirl commercial conveys the feeling of confidence by presenting bright colors, joyful
music, and smooth, elegant movements of Taylor Swift. She dances swiftly around the studio room
to jubilant, up–tempo music in a light material such as silk to emphasize the lightweight and natural
aspect of the foundation. The commercial reveals how comfortable and confident Taylor Swift is in
her skin by providing before, after and close–ups shots of her skin with and without the foundation.
In the Revlon commercial, Emma Stone says that every girl has secrets and flaws and they should
not fear having secrets or try to cover up their flaws, instead they should feel confident and
comfortable in their own skin. For instance, she reveals one of her secrets by saying that her makeup
secretly boosts her confidence and makes her feel like she is barely wearing makeup. In contrast, the
Revlon commercial creates a connection between the viewer and the actress by explaining flaws and
demonstrating how the product looks in natural lighting while the CoverGirl commercial simply
demonstrates the actress wearing the makeup with aspects that is visually appealing to the viewers.
Both advertisements encourage their viewers to feel confident while wearing the foundation that
gives off a lightweight and natural look to the

Lovemarks In The Persuaders

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