3. M.A.C Cosmetics
Their first customers: fellow makeup
artists, models, photographers…then
came stylists and editors. With every
colour, and every magazine credit,
word-of-mouth popularity grew. In
March 1984, the duo officially launched
the line from a single counter in a
department store in Toronto.
A. In 1994, as AIDS spread across the
globe, M·A·C’s co-founders searched
for a way to respond to the epidemic.
Encouraged by input from employees,
they decided to make HIV/AIDS
organizations the beneficiaries of the
company’s charitable focus: the M·A·C
AIDS Fund was born. To date, through
various fundraising initiatives such as
Viva Glam, “Kids Helping Kids Greeting
Cards” and with the help of celebrity
spokespeople from the entertainment
and fashion industries.
The company’s strong bond with its customers,
intimate relationships with professional makeup
artists, hip and irreverent attitude and impressive
array of award-winning products did not go
unnoticed by the cosmetics industry. In 1995, The
Estée Lauder Companies purchased a percentage
of M·A·C, effectively extending the brand’s
distribution across the globe. Freestanding stores
and counters at the world’s leading retailers
opened at a record pace. With its enhanced
profile, M·A·C teams began working backstage at
international fashion collections.
In 1998 Estée Lauder acquired the
remaining shares of the company, and
John Demsey was named president of
M·A·C. Under his leadership, the link
between fashion, beauty and culture
has been strengthened, allowing
M·A·C to stay on the edge.
Collaborations with adored names from
popular culture, art and fashion have
included such names as Rihanna,
Lorde, Proenza Schouler, The Rocky
Horror Picture Show and Brooke
Shields.
4.
5. Article #1 Overview
M.A.C Cosmetics
In an industry where people of color are often
Ignored or considered an afterthought, MAC is
once again making an effort to cater to those
with darker skin tones.
The brand, which is known for its celebrity and
designer collections, has previously
collaborated with an assortment of people of
color ranging from Rihanna and Nicki Minaj to
Mary J. Blige and RuPaul.
M.A.C is ready to expand and be very diverse to
the many people who uses them but while still
acknowledging that before time a lot of cosmetic
companies did not believe in allowing colored
woman announce and be the face of their
brand.
6. Article #2 Overview
M.A.C Cosmetics
This article discuss woman of color and how
they have came such a great way. Fifthteen
years ago there was no such thing as a
diverse cosmetic industry now all cosmetic
industries are making it their great deal for
there product to appeal to the colored women
of America. It also discuss the expansions of
different cosmetic products as well as
changing their target market skills.
7. How diversity would be considered
Systems
Diversity would be seen
as one avenue for the
organization to adapt
effectively to a turbulent
global environment.
Integration of women and
minorities into formal
and informal networks
would be emphasized.
Critical
Diverse organizations
would be seen as an
arena in which
subjugated groups must
deal with the dominant
class.
Feminist
Scholarly and activist
attention would be given
to the ongoing challenges
faced by women and
other co-culture groups in
diverse organizations
such as harassment and
home-work balance.
8. While her line isn’t as big as
most lines she still made it
happen.
The Collection party
Rihanna Collection
Rihanna collection is
described as fun and sexy
but more so sexy.
Miley Collection
“What’s fun about lipstick is that if
you have the right colour, you
don’t really need anything else.
That’s what I do, I don’t put much
makeup on but I put on some
crazy lipstick because it makes
you feel good but it also doesn’t
cover up who you are.”
Tarija .H Collection Ariana Collection
She’s back! Play it nice and charming
in Ariana’s shimmering neutral mauve
Lipglass, or fresh and cheeky in matte
orchid pink Lipstick. Wear each alone,
or layer together. Be a doll, go GLAM!
9. Diversity In women and
minorities
The glass ceiling is a
concept popularized to
describe a barrier so subtle
that it is transparent, yet
so strong that it prevents
women and minorities
from moving up in a
management hierarchy.
10. Stereotype
a widely held but fixed and oversimplified image or idea of a
particular type of person or thing.
Discrimination
the unjust or prejudicial treatment of different categories of
people or things, especially on the grounds of race, age, or
sex.
11. The Americans with
Was enacted in 1990, and major amendments to the
act were added in 2008. The legislation prohibits
discrimination based on disability and requires that
Disabilities ACT
Organizations make “reasonable accommodations”
for disabled workers. “Diversity goes beyond women
and Minorities.”
13. Policy on Diversity
The Company endeavours to ensure that the talents and resources of employees and workers are
utilised to the full and that no job applicant, employee or worker receives less favourable treatment on
the grounds of gender, sexual orientation, religion or belief, age, marital status, social class, colour,
race, ethnic origin, creed or disability, or is disadvantaged by conditions or requirements which
cannot be shown to be justified.
To this end, the Estée Lauder Companies will:
Fulfil their social responsibility towards their employees and workers and the communities in which they
operate.
Recognise their legal obligations (and the legal obligations of all their employees and workers) under the
Equality Act 2010 (“the Discrimination Legislation”).
Review periodically the selection criteria and procedures to maintain a system where individuals are selected,
promoted and treated on the basis of their merits and abilities which are appropriate to the job.
14. Take reasonable steps to ensure that job applicants, employees and workers with a disability will not be
placed
at a substantial disadvantage in comparison with applicants, employees and workers who are not disabled.
Ensure all recruiters of employees have been issued with guidelines on discrimination and will attend
appropriate training to ensure they are aware of and understand the implications and their responsibilities
under the Discrimination Legislation. Seek to give all employees and workers equal opportunity and
encouragement to progress within the Estée Lauder Companies.
Distribute and publicise this policy statement throughout the Estée Lauder Companies and elsewhere as is
from time to time appropriate.
Provide facilities for any employee and worker who believes that inequitable treatment has been applied to
him.
All employees and workers have a responsibility to accept their personal involvement in the practical
application of this policy, but specific responsibility falls upon Managers, Supervisors and employees
professionally involved in recruitment, employee administration and training. This policy outlines best
practice and is non-contractual.
The Company reserves its right to amend or withdraw this policy. January 2011.
15. Opportunities are all around us when it comes to the industry, we have already talked about some of the advantages that might accrue to
the individual in a multicultural organization. The challenges of managing and working in culturally diverse organizations are just
beginning to be understood. An example of a challenge in the cosmetics industry would be it appealing to the people that they are
trying to target their brand towards.
Multicultural Organizations
16. How does it work
in the industry
Well when it comes to affirmative
action in the workplace, the
cosmetics industry adding African
American women and other
minorities is an example of action
being taken to better the specific
company
17. Rotational Barriers in ORGs Systems
There is compelling evidence that women and ethnic minorities experience
limited access to or exclusion from informal communication networks. Before
the early 2000’s you saw a rare amount of African American or other minorities
in the modeling industry to acknowledge certain brands. Even in the business
aspect of the configuration you saw less of women of color now let's fast
forward, to 2016 and you see more and more women of color in this industry.
18. One Amazing Fact For decades, most cosmetics brands didn’t go
after minorities. Instead, they made products
catering to a narrow margin of skin tone and
color, and left a handful of companies dedicated
to multicultural women to deal with the rest of
the shades.
19. Questions
● Why do women and minorities go
through discrimination?
● Is Diversity still an issue within the
cosmetic Industry? If so Why?
● Why is it that many industries in
America thrive on diversity as well as
stereotypes?
● Why is it today you see more African
American women in the cosmetic
industry? On covers and in magazines
etc????
