Digipak Analysis

1. Digipak Analysis
The Front Cover:
This is a very modern image that has been used for the front of this digipak, due
to the colours and the overall image and style of Rita Ora. Judging from her pose
Rita Ora is wearing quite revealing clothes and jewellery, which connotes money
and sexual desire. The use of black and white is effective and I am keen to
experiment and explore this within my own work. The text that is shown on the
front of this digipak is in a vibrant red, the use of this colour is very clever against
the black and white image making the digipak stand out. Rita Ora is looking
directly into the camera in the image, this also attract the audience along with the
text.

2. The Disk:
This disk is not very interesting however the blood red that is used on the
central part of the disk does attract your attention. This blood red colour is the
same colour that is used on the front cover text. This blood red could represent
a few things such as the passion and determination that Rita Ora puts into her
music, but also how once the audience have listened to Rita’s music they
become infected by her songs. Along the left hand side of the disk it shows the
institution that Rita Ora is labelled by such as ‘Roc Nation’. Roc Nation is an
American entertainment company founded by Jay-Z.

3. The Back Cover:
The record label, image and production credits written on the back of the digipak
also match the colour scheme that is carried throughout. This image however is
different to the image on the front cover, and shows slightly more ‘bling’. this
image is cleverly used and could suggest, because she is blowing a kiss, in order to
see the image you have to pick the digipak up and therefore its Rita Ora’s way of
saying thank you for listening and looking. Rita Ora is wearing sun glasses in this
image which shows a clear picture of what she is looking at, this could suggest
that as the audience we can see where Rita is heading with her music further in
the future.