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2011 1 24
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•
SAY 2010 9 22
h/p://www.sixapart.jp/news/2010/09/22-­‐1930.html
– 11 24
• 2 1
2011 1 21
h/p://www.sixapart.jp/news/2011/01/21-­‐1700.html
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2010/11/24 2011/2/1
Six
Apart,
VideoEgg,
SAY
Media,
Inc.
Infocom
Corp.
Ltd.
Inc.
Six
Apart
Six
Apart
Six
Apart
KK
(Japan)
KK
(Japan)
KK
(Japan)
Page
4

• SAY
•
•
Page
5

Six Apart
Vox
LiveJournal
Page
6

TypePad Pro
TypePad
TypePad
ASP
TypePad
Vox
LiveJournal
Page
7

2001
180
2400
Page
8

2001
2011
50
Page
9

Six
Apart
Reborn!
Page
10

Ben&Mena
3
2003 1
6
12
2004
2006
Movable Type
2010 11
2003/5/12 ITpro
http://itpro.nikkeibp.co.jp/free/ITPro/OPINION/20030511/1/
Page
11

4 3 4
↓
DNA
Page
12

Six
Apart
Reborn!
Page
13

•
–
–
–
•
–
– CMS
–
Page
14

…
• CMS
– 1990
– 2000
SEO
– 2010
SMO
SEO:
SMO:
Page
15

SEO/SMO
Your
Community
Your
Content
Page
16

CMS/
• 2000 SEO
– SEO
– PR
• 2000 CMS
SEO
– SEO CMS/
–
–
Page
17

CMS/
• SMO
– SMO Twi/er
–
• CMS
SMO
– zenback
Twi/er Facebook mixi
–
Page
18

SEO SMO
Blog
A
/
Social
Media
A
Page
19

Exchange
SSP
DSP
TypePad
zenback
Movable
Type
CMS
Movable
Type
ProNet
MT TP
TypePad
zenback
CMS
&
&
zenback
sazanami
Supply-­‐Side
Demand-­‐Side
Page
20

sazanami
SaaS
Page
21

In
Year
2011,
Six
Apart
is
Reborn!
Page
22

2011
•
•
•
Page
23

Twi/er
Page
24

100
1.3
9300
2400
: comScore
Page
25

• zenback
–
–
• Movable
Type/TypePad
–
•
•
•
–
Page
26

/API
• comScore 9000
2010 5
1 9000
6500
Twi/er
COO Dick
Costolo
: Federated Media Publishing
Page
27

iPhone(iOS ) 3 1
Page
28

iOS Android 42
Page
29

• UI/UX
–
•
•
– Movable
Type TypePad zenback
–
Page
30

Six
Apart
Reborn!
/ Nobuhiro Seki
nseki [at] sixapart.jp
http://www.sixapart.jp/pressroom/
Twitter: @nseki
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