2011年1月24日開催「Six Apart Day 2011 - Get Connected to Social Media」基調講演資料

1. The platform that enables everyone to create,
distribute & deliver engaging messages
2011 1 24
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1

2. Page
2

3. •
SAY 2010 9 22
h/p://www.sixapart.jp/news/2010/09/22-­‐1930.html
– 11 24
• 2 1
2011 1 21
h/p://www.sixapart.jp/news/2011/01/21-­‐1700.html
–
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3

4. 2010/11/24 2011/2/1
Six
Apart,
VideoEgg,
SAY
Media,
Inc.
Infocom
Corp.
Ltd.
Inc.
Six
Apart
Six
Apart
Six
Apart
KK
(Japan)
KK
(Japan)
KK
(Japan)
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4

5. • SAY
•
•
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5

6. Six Apart
Vox
LiveJournal
Page
6

7. TypePad Pro
TypePad
TypePad
ASP
TypePad
Vox
LiveJournal
Page
7

8. 2001
180
2400
Page
8

9. 2001
2011
50
Page
9

10. Six
Apart
Reborn!
Page
10

11. Ben&Mena
3
2003 1
6
12
2004
2006
Movable Type
2010 11
2003/5/12 ITpro
http://itpro.nikkeibp.co.jp/free/ITPro/OPINION/20030511/1/
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11

12. 4 3 4
↓
DNA
Page
12

13. Six
Apart
Reborn!
Page
13

14. •
–
–
–
•
–
– CMS
–
Page
14

15. …
• CMS
– 1990
– 2000
SEO
– 2010
SMO
SEO:
SMO:
Page
15

16. SEO/SMO
Your
Community
Your
Content
Page
16

17. CMS/
• 2000 SEO
– SEO
– PR
• 2000 CMS
SEO
– SEO CMS/
–
–
Page
17

18. CMS/
• SMO
– SMO Twi/er
–
• CMS
SMO
– zenback
Twi/er Facebook mixi
–
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18

19. SEO SMO
Blog
A
/
Social
Media
A
Page
19

20. Exchange
SSP
DSP
TypePad
zenback
Movable
Type
CMS
Movable
Type
ProNet
MT TP
TypePad
zenback
CMS
&
&
zenback
sazanami
Supply-­‐Side
Demand-­‐Side
Page
20

21. sazanami
SaaS
Page
21

22. In
Year
2011,
Six
Apart
is
Reborn!
Page
22

23. 2011
•
•
•
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23

24. Twi/er
Page
24

25. 100
1.3
9300
2400
: comScore
Page
25

26. • zenback
–
–
• Movable
Type/TypePad
–
•
•
•
–
Page
26

27. /API
• comScore 9000
2010 5
1 9000
6500
Twi/er
COO Dick
Costolo
: Federated Media Publishing
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27

28. iPhone(iOS ) 3 1
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28

29. iOS Android 42
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29

30. • UI/UX
–
•
•
– Movable
Type TypePad zenback
–
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30

31. Six
Apart
Reborn!
/ Nobuhiro Seki
nseki [at] sixapart.jp
http://www.sixapart.jp/pressroom/
Twitter: @nseki
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