The View from the Front Lines

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As a publishing technology pioneer and SVP, Global Production and Manufacturing at one of America’s largest educational publishers, Ken Brooks presents lessons for the publishing industry at large based on his experiences implementing successful, large-scale XML production processes.

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The View from the Front Lines

  1. 1. How to S StartwithXML: A View from the Front Lines StartwithXML (why & how) January 13, 2008 Ken Brooks SVP, SVP Global Production & Manufacturing Services ken.brooks@cengage.com
  2. 2. Calling of the Roll after the Charge of the Light Brigade 2
  3. 3. Cengage Learning Overview Cengage Learning: Total Revenue $1 8B $1.8B Academic & Gale International Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. 3
  4. 4. Initiatives Production Manufacturing • Divisional consolidation • Manuscript standards • Divisional consolidation • Print on demand • Production automation • Certified PDF workflow • Demand planning • XBITS • Design standardization • Soft proofing • Inventory planning • R&P process integration • Standard rights basket process • Metadata standards Vendor Management • Performance standards • Vendor consolidation (print, prepress, • Compliance reporting (LCV, offshore, image vendors, photo-research) etc.) • Offshoring (India, China) • Requirements planning (Prepress, Print, Paper) Technology • Enterprise system usage • SGML to XML conversion • Content management system • XML standardization • Rights management system 4
  5. 5. Historical Production Metrics Production Headcount Plate, PPB % of Revenue 800 PP&B 700 600 Core Plate 500 400 300 200 100 0 2004 2005 2006 2007 2008 2005 2006 2007 2008 5
  6. 6. The production process offers a large ongoing opportunity Workflow Products / Services Editing Indexing Authoring Page Makeup Design (Rendering) Repository • Content • Design templates • Taxonomies • Metadata • Stylesheets • Transforms • Authoring templates • Schemas • Products 6
  7. 7. Three important dimensions Content Publishing Process Rights Metadata 7
  8. 8. The need for XML grows as formats and re-use increase Formats Increasing Relevance Rl of XML Textbook Trade STM Scholarly Revisions / Re-use 8
  9. 9. Stages of XML implementation from easy to hard… • Post publication formats Post Production • Outsourcing / offshoring • Page makeup automation g p Production • Standardized designs g • Authoring templates Pre Production 9
  10. 10. Publishers of different sizes will incorporate XML at different places $3.0 $2.5 Annual Cost ($mm) $2.0 t Traditional $1.5 Offshore XML $1.0 Standardized A $0.5 $0.0 - 100 200 300 400 500 Annual Titles 10
  11. 11. View from different functions Author Editorial Design Production • New vendors n/a n/a n/a Post Production • n/a • n/a • Minor • (More) new vendors • Mss prep Production •NNew makeup k technologies • XML QA • Authoring g • Workingg • “Meta” templates within design Pre templates • Template Production selection • Variable specification 11
  12. 12. Themes for successful implementations “Big bangs make big holes.” – Gloria Samuels 12
  13. 13. Themes for successful implementations “You don't have to be great to get started, but you have to get started to be great ” great. – Les Brown 13
  14. 14. Themes for successful implementations “You can pick your friends, and you can pick your vendors, but you can’t…” – George Carlin (paraphrased) 14
  15. 15. Themes for successful implementations “You must be the change you wish to see in the world.” – Mohandas Gandhi 15
  16. 16. Themes for successful implementations “If you don’t like change, you re you’re going to like irrelevance even less” less – General Eric Shinseki 16
  17. 17. How to S StartwithXML: A View from the Front Lines StartwithXML (why & how) January 13, 2008 Ken Brooks SVP, SVP Global Production & Manufacturing Services ken.brooks@cengage.com

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