Social Media... and Why You Need to Pay Attention

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Social Media... and Why You Need to Pay Attention

  1. 1. Our Changing MY World OBSERVATIONS And How To LEVERAGE ! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Wednesday, April 21, 2010
  2. 2. “Nowist” Someone Who Embraces Change, Understands What Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Carlos Dominguez Cisco Systems Senior Vice President Background Office of the Chairman and CEO Information Wednesday, April 21, 2010
  3. 3. New Media Wednesday, April 21, 2010
  4. 4. New Media Wednesday, April 21, 2010
  5. 5. Social Media Engagement Rank Company Brand Ranking 1 Starbucks 2 Dell 3 E-Bay 4 Google 5 Microsoft “Companies deeply engaged in 6 Thomson Reuters social media grew revenues by 7 Nike 8 Amazon 18% over last year…companies 9 SAP that were least engaged 10 Intel dropped 6% on average.” 11 Yahoo 12 Blackberry 13 Accenture 14 Oracle 15 Cisco 16 Pepsi Charlene Li, Founder, Altimeter Group 17 MTV July 2009 Report “ENGAGEMENTdb” 18 Sony http://www.engagementdb.com 19 Disney 20 Adidas Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Wednesday, April 21, 2010
  6. 6. SPEED AND PACE OF CHANGE: 2010 - added 200 million new users last year 200M 2009 Christmas 2009 - Amazon sold more electronic books than paper books A day’s worth (24 hours) of content is uploaded every minute to YouTube More people return home for their cell phone than their wallet American children spend 7.5 hours a day absorbing and creating media ... as much time as they spend in school. Wednesday, April 21, 2010
  7. 7. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and eventually personal notebooks Email Web 1.0 Minesweeper and Solitaire Cell phones Telecommuting Wednesday, April 21, 2010
  8. 8. 150 million in 5 years 300 million in last 8 months 400 million users HALF spend an hour a day, on average, on the site Wednesday, April 21, 2010
  9. 9. “The Network Effect” The value of a communications network to its users rises exponentially with the number of people connected to it. Today we’re celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people. Thursday, February 4, 2010 at 5:41pm 150 million in 5 years 300 million in last 8 months 400 million users Home to 40 billion photos Wednesday, April 21, 2010
  10. 10. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  11. 11. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  12. 12. Twitter like technology will be how we predominantly receive news in the future. Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 Wednesday, April 21, 2010
  13. 13. home profile find people settings help sign out What are you doing? 140 Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 | update carlosdominguez 7:00 PM Press conference; WHO pandemic ale... about 14 hours ago 28 2143 30 following followers updates Stock Twits n. an investment idea and information service. 13 Wednesday, April 21, 2010
  14. 14. home profile find people settings help sign out Name: carlosdominguez Location: New York carlosdominguez Web: http://www.cisco.com Bio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways. Follow 20 2132 following followers Great News...Obama promises major investment in science http://usat.me/?24889424 11 minutes ago from TwitterFon Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?34879462 14 minutes ago from TwitterFon Technology is deconstructing this industry...Newspaper circulation decline picks up speed http://usat.me/?34887258 2 hours ago from TwitterFon Apple and Verizon consider iphone deal, http://usat.me/?34883118 about 2 hours ago from TwitterFon 73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea... about 3 hours ago from TwitterFon Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226 7:12PM Apr 21st from TwitterFon 14 Wednesday, April 21, 2010
  15. 15. 15 Wednesday, April 21, 2010
  16. 16. home profile find people settings help sign out Chambers RSA Search Advanced Search 16 Wednesday, April 21, 2010
  17. 17. home profile find people settings help sign out Chambers RSA Search Advanced Search 17 Wednesday, April 21, 2010
  18. 18. home profile find people settings help sign out “Swine Flu” OR Flu Search Advanced Search 18 Wednesday, April 21, 2010

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