1.
/ Evernote
2010 10 20
Page
1

2.
•
–
•
– Evernote
Corpora0on
CEO
Phil
Libin
•
Page
2

3.
2010 10 20
Page
3

4.
SAY
•
SAY 2010 9 22
h>p://www.sixapart.jp/news/2010/09/22-­‐1930.html
– 12
•
2010 9 22
h>p://www.sixapart.jp/news/2010/09/22-­‐1931.html
–
Page
4

5.
Six
Apart,
VideoEgg,
SAY
Media,
Inc.
Ltd.
Inc.
Six
Apart
Six
Apart
KK
(Japan)
KK
(Japan)
Page
5

6.
•
–
–
–
•
–
– CMS
–
Page
6

7.
…
• CMS
– 1990
– 2000
SEO
– 2010
SMO
SEO:
SMO:
Page
7

8.
SEO/SMO
Your
Community
Your
Content
Page
8

9.
CMS/
• 2000 SEO
– SEO
– PR
• 2000 CMS
SEO
– SEO CMS/
–
–
Page
9

10.
CMS/
• SMO
– SMO Twi>er
–
• CMS
SMO
– TypePad
Mo0on
Twi>er Facebook
– zenback
Twi>er mixi
–
Page
10

11.
SEO SMO
Blog
A
Mo0on
Social
Media
A
Page
11

12.
Exchange
SSP
DSP
zenback
ProNet
MT TP
zenback
sazanami
Supply-­‐Side
Demand-­‐Side
Page
12

13.
sazanami
SaaS
Page
13

14.
Movable
Type:
CMS
R&D
CMS 3 1
TypePad:
NTTCom OCN 20 OEM
zenback:
Twi>er
2010
7
Blogs.com:
Blogs.com
:
sazanami
sazanami
Page
14

15.
• Evernote
470
Page
15

16.
Love
Page
16

17.
Page
17

18.
TypePad
Page
18

19.
Page
19

20.
Phil Libin, CEO, Evernote Corporation
Page
20

21.
Page
21