Tata Starbucks is a joint venture between Starbucks Corporation and Tata Global Beverages that operates Starbucks outlets in India. Starbucks sources 100% of its coffee locally in India through its partnership with Tata Coffee. The joint venture was formed in 2012 and has expanded rapidly, with plans to open over 1000 stores to make India Starbucks' largest market outside of the US and China. Key reasons for Starbucks' entry into India include opportunities for growth due to availability of coffee beans, an increasing coffee market, and a young population.

1. Tata Starbucks
The Best Coffee For The Best

2. INTRODUCTION
Tata Starbucks Ltd is a 50:50 joint venture company, owned
by Starbucks Corporation and Tata Global Beverages, that owns
and operates Starbucks outlets in India. The outlets are
branded Starbucks "A Tata Alliance". Starbucks, through an
agreement with Tata Coffee, serves coffee that is 100% locally
sourced and roasted.

3. Worldwide Statistics
• US based company
• First store in Seattle in 1971 – sold only whole bean coffee bean
• 1984 : Introduced Coffeehouse concept
• 17000 stores worldwide
• More than 50 countries

4. ENTRY TO INDIA
• 2007 : Attempt to enter India along with Future Group
• January 2012 : 50:50 joint venture with TATA
• 19 October 2012 : First store in India

5. Stores in India
CITY STATE NO. OF OUTLETS
• New Delhi Delhi NCR 11
• Gurgaon 3
• Mumbai Maharashtra 15
• Pune 5
• Bangalore Karnataka 6

6. Why India
• According to Howard Schultz (CEO of Starbucks) India offers
great opportunities for growth.
• Availability of Raw Material ( India being the 6th largest exporter of
coffee)
• Increasing consumption in coffee and tea industry.
• Returns due to exchange rate.
• Young nation
• Coffee house culture

7. 1000 stores
• First outlet in Mumbai in October 2012
• 40 stores in 17 months
• INDIA – fastest growing market
• 1000 stores soon

8. Largest market
• War chest for expansion
• ROI along with expansion

9. Position

10. Fight for beans
Relationship Culture
Image Brand
Ccd vs
starbucks