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Starbucks Strategy
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Organizational Behaviour of Starbucks



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Organizational Behaviour of Starbucks

  1. 1. Presented by: -Jincey Jose (A009) -Shraddha Bhatt (A024) -Richa Tupsakhare (A022) Organizational Culture of Starbucks Submitted to: Dr. Ashok K Panigrahi
  2. 2. Contents • Organizational Culture-brief • Starbucks’ Company Profile • Mission • Organizational Structure • Starbucks’ Culture • Business Ethics & Compliance • Reference 8/20/2015 2
  3. 3. OC- Brief Organizational culture: • A system of shared meaning held by members that distinguishes the organization from other organizations. 8/20/2015 3
  4. 4. 7 characteristics: 1. Innovation and risk taking 2. Attention to detail 3. Outcome orientation 4. People orientation 5. Team orientation 6. Aggressiveness 7. Stability 8/20/2015 4 OC- Brief
  5. 5. 8/20/2015 5
  6. 6. From Bean to Cup • Started in1971 in Seattle, Washington named “Starbucks Coffee, Tea and Spice” by Jerry Baldwin, Zev Siegel and writer Gordon Bowker • Over 1500 stores in North America • Jim Donald, the current CEO and president • Starbucks offered coffee drinks, dark roasted coffee beans and coffee making equipment 8/20/2015 6
  7. 7. 8/20/2015 7
  8. 8. Starbucks Mission Their Coffee • It has always been, and will always be, about quality. • They’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. • They care deeply about all of this; their work is never done. 8/20/2015 8
  9. 9. Their Partners • They’re called partners, because it’s not just a job, it’s their passion. • They always treat each other with respect and dignity. • And they hold each other to that standard. 8/20/2015 9 Starbucks Mission
  10. 10. Their Customers • When they are fully engaged, they connect with, laugh with, and uplift the lives of their customers—even if just for a few moments. • It’s really about human connection. 8/20/2015 10 Starbucks Mission
  11. 11. 8/20/2015 11
  12. 12. Starbucks Global Reach 8/20/2015 12
  13. 13. Organizational Structure 8/20/2015 13
  14. 14. Starbucks’ Culture • To create a third place- a place between work and home, where people would meet over coffee and create community • One person one cup at a time • As the company grew they would give back to communities and environments, including the communities from which the coffee originates 8/20/2015 14
  15. 15. 8/20/2015 15
  16. 16. They offer two landmark programs for their partners: • Comprehensive health coverage for eligible full- and part-time partners • Equity in the company through Bean Stock. 8/20/2015 16 Starbucks’ Culture
  17. 17. •From the extremely top of the company to the newest member of the team, they work together to deliver •Starbucks employees are called baristas •They attempt to educate their customers with knowledge on what they’re drinking and other drink that they may enjoy. 8/20/2015 17 Starbucks’ Culture
  18. 18. 8/20/2015 18
  19. 19. Characteristics of Starbucks 8/20/2015 19
  20. 20. Go Green • In 2009, Starbucks successfully implemented a new water saving solution that meets government health standards. • The organizational culture of Starbucks is well-known for its role in recycling. 8/20/2015 20
  21. 21. 8/20/2015 21 Go Green
  22. 22. • All of the employees wear green Starbucks aprons and display energetic and friendly attitudes. • Every employee appears to be happy to serve customers and focused on customer needs. 8/20/2015 22 Starbucks’ Culture
  23. 23. Starbucks’ Culture • Their employees conform to the organizational culture by maintaining a clean, inviting and friendly environment for their customers. • Customers can choose several variations including sizes, flavours, and preparation techniques. 8/20/2015 23
  24. 24. Business Ethics & Compliance • It includes Starbucks Policy Office, a program that supports Starbucks Mission and helps protect their culture and their reputation by providing resources that help partners make ethical decisions at work. 8/20/2015 24
  25. 25. • Once one of the store had been very busy and didn’t find time for the routine cleaning. The manager told everyone that if they don’t complete their tasks before they punch out they will have to stay “off the clock” to do so. • Working off the clock is strictly prohibited by Starbucks. Starbucks is committed to ensuring that all partners are accurately compensated for all work performed. Any requests to work off the clock must be reported to Partner Resources or Business Ethics and Compliance. 8/20/2015 25 Business Ethics & Compliance
  26. 26. Reference • nt3150project/home • starbucks-company/ • 8/20/2015 26
  27. 27. Thank You!8/20/2015 27

Editor's Notes

  • Starbucks employees are called baristas.

    The Starbucks webpage describes baristas as the face of Starbucks, who "create uplifting experiences for the people who visit our store and make perfect beverages - one drink and one person at a time." 

    Baristas effectively communicating with one another to ensure customers receive the beverage they ordered.

    It starts with the barista at the cash register who takes the customer order and writes their name on the correct sized.

    The barista who takes customer orders relays the order to a co-worker who then starts the process to make the beverage.

    Once the beverage is made, the barista calls out the name on the cup and gives the customer their finished beverage.
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