Case Study Related To Fundamental Of Management : Organizing Chapter. Complete Introduction, Problems , SWOT analysis and ques and Ans are found in this File

1. Presented by:
Sagar Agrawal
Akshay Singhal
Pranjal Godha
Dhananjay Jain
Raghwendra Pathak

3. Print House - Partnership firm in Hyderabad, started in January 1982
Key Persons:
Mr. Pradeep - An engineer with a degree in Business Management
Mr. Venkat Rao – An executive with private firm
Mr. Gopal – Manager of Print House , with a background of commerce and a
few years of experience as accounts assistant.
1st Year
Started work with assets worth Rs. 6 Lakhs
Total work force – 50
Mr. Pradeep and Mr. Venkat – Policy Makers
Mr. Gopal – Responsibility & Authority to hire all necessary staff, choose
clients, suppliers and develop methods for efficient functioning of Print House.
The 1st year ended with the turnover of Rs. 7 Lakhs

4. Manager
Paid Rs. 600 p.m.
Mr. Gopal
2 Supervisors
Accountant
8 Machine Operators
Letterpress Machine
section
4 large & 2 small units
10 Binders
Binding Section
Sales & purchase
Accounts
2 Sales Boys & 2 Purchase Boys
Composing Section
23 Compositors and 2 Proof Readers
Administrative Section

5. At the beginning of 2nd year
Annual turnover touched a record of Rs. 24 Lakhs.
Profits were very Good.
Created good image in the Market.
More sophisticated technology was opted – Offset Printing
 Supervisors came from Bombay and Sivakasi.
 Mr. Pradeep was now associated with day – to – day functioning , given his background . His
high qualifications will also establish the offset process and turn it into a profit centre. His span
of activities would also cover developing clientele as well as inducting Mr. Gopal into new
technology.

6. Manager
Mr. Pradeep
Asst.Manager
Mr. Gopal
2 Supervisors
Supervisor Letter Press
Machine
Section
Composing Section
Cutting & Binding Section
Administration
Sales & Purchase
Supervisor Offset Press
Paid Rs. 1000 p.m.
Accounts
Machine Section
Typing Section
3 Offset Machines 2 Electronic Typewriters
6 Machine Men
2 Typist

7. 3RD Year
March 1984 – Mr. Pradeep withdrew
At a general body meeting the entire staff were notified of the new stet up -
Manager – Mr. Gopal
Supervisor Letterpress
LP Machine
Composing
Section
Supervisor Offset Press
Binding Section
Typing Section
Accountant
Accounts
Sales & Purchase
Offset Machine Section

10. 1.The firm has shown only growth since
it started.
2.It has created a image in the market
3.Firm has all the required machineries
and new technology to compete and
grow further
4. Firm has a team that is educated and
experienced.
1.Lack of proper Organization structure
2.Training to update the existing team
members
3.Feeling of unity between the teams is
completely lacking
4.Dilution of Authority is absent
5.Salary differentiation between LP and OP
team
6. Mr. Gopal lacks technical
knowledge, Offset press team has no
reporting person to understand their
problems.
SWOT
1. With the growth in the employment
rate and education, the Print houses
seem to be the important requirement
for all sectors.
2. New technology saves time and
produce more efficient results resulting
to more profits.
3. The firm has expanded and will surely
achieve corresponded profits soon
1. The chaos between the teams can
have severe impact if not resolved.
2. Once the image of the firm goes down
, it will be very difficult to come up gain
creating a niche in the market.
3. If the supervisors lose trust in their
manager, their productivity will go down
and they can even leave the firm.

11. Identification
of Problems

12. Identification of Problems
The supervisors of the Offset press team reported only to Mr. Pradeep and
Letterpress team reported only to Mr. Gopal due to which Mr. Gopal could not
understand their working needs and their problems when Mr. Pradeep left.
Manager Mr. Gopal never communicated with the Offset press team before Mr.
Pradeep left and even after the new Organization structure.
Earlier Supervisors directly reported to Mr. Pradeep who set their targets and
reviewed their work weekly.
Mr. Pradeep also insisted that they dress well, converse in English with clients
etc… necessary etiquette.
Their was no one to have an eye on Offset press team now.
Mr. Pradeep failed in Inducting Mr. Gopal into new Technology
Lack of Training to the Letterpress team
Differentiation of Salary between Letter press Team and Offset press team.
Organization structure failed to develop a healthy relationship between Offset
and Letterpress team. Both the teams were working separately not in unity.

13. Chaos and ill feelings between LP & OP teams.
OP team has a superiority feeling as all the money lies in the Offset press
according to them. Offset press team had negative image of Mr. Gopal.
According to the Offset press team :Mr. Gopal has manipulated to pitch the LP boys against us.
Mr. Gopal’s entire time and energy is devoted to LP staff
He is not Progressive.
He is not prepared to meet his shortcomings
LP section has become very unhelpful.
On the other hand, LP Supervisors had their own views:
Working with ties and spouting English was like a Alien culture to them
LP team intentionally delay the work just to teach OP team a lesson which
affected the productivity and company’s Image
LP team wants OP team to be completely dependent on them.

14. Where do you think the flaw lay?

15. What strategy must be evolved to put Print House
on the road to success ?

16. To put the Print House on the path of success following steps must be taken: Mr. Gopal should first be familiar with the new technology. He must get involved in the
Offset Press operations to explore the things and at the same time must guide and assign
them targets to achieve
 LP team should also be given training for new technology so that the trained work force
can give better results by increasing productivity.
There should be no discrimination between LP team and OP team.
 Team work should be the spirit of LP and OP teams. Both teams should work in unity
with the aim improving overall efficiency
 Delegation of Authority by the Manager is must so that the team members get chance to
prove themselves and come out with innovative approach.
 Organization structure should be one where the Highest Authority(Mr. Gopal) keeps
track of all the teams, Sections and administration. He should try to connect with the
employees more often to keep a track on them , to understand their problems and to share
and promote new ideas.
 Right Organization Structure , where deserving person is given the desired role is must
for growth.