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The Perfect Recruitment Model for Your Business | Maria Mayorga CO2 2017 Presentation

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Have you updated your recruiting strategy for the digital age? Maria gives you her most updated strategies in this presentation.

Published in: Recruiting & HR
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The Perfect Recruitment Model for Your Business | Maria Mayorga CO2 2017 Presentation

  1. 1. The perfect recruitment model for your business Maria Mayorga, Director of Strategy, Coalmarch Productions
  2. 2. COALMARCH PRODUCTIONS
  3. 3. COALMARCH PRODUCTIONS
  4. 4. COALMARCH PRODUCTIONS
  5. 5. COALMARCH PRODUCTIONS
  6. 6. 41% of pest control companies surveyed by NPMA said access to great people is hindering their growth. Source: http://www.pctonline.com/article/growth-hold-up-finding-good- employees/
  7. 7. We need good people to make great money.
  8. 8. Are you doing enough?
  9. 9. Are you doing enough? ● Did you talk about your recruitment performance weekly? Monthly? When you had a problem?
  10. 10. Are you doing enough? ● Did you talk about your recruitment performance weekly? Monthly? When you had a problem? ● Did your entire team make an impact?
  11. 11. Are you doing enough? ● Did you talk about your recruitment performance weekly? Monthly? When you had a problem? ● Did your entire team make an impact? ● Are you proud of the people you hired?
  12. 12. Your challenge for today and this moment.
  13. 13. What are you going to learn today?
  14. 14. What are you going to learn today? 1. How to create a recruitment blueprint for 2018 1. Trends that are changing the industry
  15. 15. coalmarch.com/recruit
  16. 16. What are you going to learn today? 1. How to create a recruitment blueprint for 2018 1. Trends that are changing the industry
  17. 17. The Recruitment Funnel…
  18. 18. The Recruitment Funnel… FLIPPED!
  19. 19. Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. Richard Branson
  20. 20. Companies with happy employees outperform the competition by 20%. Source: http://www.snacknation.com/blog/employee-happiness/
  21. 21. 36% of employees would give up $5k per year to be happier at work. Source: http://www.snacknation.com/blog/employee-happiness/
  22. 22. So, how do we delight our employees?
  23. 23. So, how do we delight our employees? 1. Develop a transparent workplace
  24. 24. So, how do we delight our employees? 1. Develop a transparent workplace 2. Create a positive work environment
  25. 25. HUPPSA!
  26. 26. Helpful Upstanding Positive Passionate Smart Authentic
  27. 27. So, how do we delight our employees? 1. Develop a transparent workplace 2. Create a positive work environment 3. Recognize and reward employees
  28. 28. 69% of employees say they would work harder if they felt their efforts were better recognized. Source: https://blog.clearcompany.com/10-mind-blowing-statistics- on-performance-reviews-and-employee-engagement
  29. 29. Recognize and Reward
  30. 30. So, how do we delight our employees? 1. Develop a transparent workplace 2. Create a positive work environment 3. Recognize and reward employees 4. Create and market your career paths
  31. 31. So, how do we delight our employees? 1. Develop a transparent workplace 2. Create a positive work environment 3. Recognize and reward employees 4. Create and market your career paths 5. Offer exceptional benefits
  32. 32. What benefits matter most?
  33. 33. Do benefits correlate to your hiring timeline? YES
  34. 34. Other benefits that speed up hiring time include:
  35. 35. unlimited PTO health insurance paid sick days holiday time off maternity leave fitness stipend wellness stipend work-life balance free lunch Performance-based bonus FMLA family friendly paternity leave part-time work free drinks
  36. 36. The work you do here will have an impact on EVERY STAGE IN THE FUNNEL.
  37. 37. 2018 Blueprint: DELIGHT 1. Analyze your benefits and pick one benefit to change/improve 2. Outline your career paths for your top 3 positions and post it online 3. Create a timeline for performance reviews and work with your managers to roll this out
  38. 38. If you can't describe what you are doing as a process, you don't know what you're doing. W. Edwards Deming
  39. 39. Are you putting in the work?
  40. 40. If you can't measure it, you can't improve it. Donnie Shelton
  41. 41. If you can't measure it, you can't improve it. Donnie Shelton Peter Drucker
  42. 42. In order to close more applicants, we have to look at a few areas: 1. Our processes 2. Metrics and Tracking
  43. 43. OUR PROCESSES
  44. 44. INSERT
  45. 45. INSERT
  46. 46. INSERT
  47. 47. INSERT
  48. 48. INSERT
  49. 49. INSERT
  50. 50. METRICS AND TRACKING
  51. 51. KEY METRICS KEY RECRUITING METRICS TO TRACK ● Applicant Quantity ● Application time ● Time to hire ● Cost per applicant ● App to hire ratio ● Time to fill ● Cost per hire ● Funnel effectiveness ● Channel success rate ● Conversion rate Key Metrics Key Metrics
  52. 52. 2018 Blueprint: CLOSE 1. Write five new processes related to hiring 2. Host a training with your managers to review your ideal types of employees and where you are falling short. 3. Outline and track five metrics related to recruiting. Review these every month!
  53. 53. Words are free. It's how you use them that may cost you. KushandWizdom
  54. 54. When is the last time you rewrote your job descriptions?
  55. 55. Textio Image
  56. 56. WHAT DOES TEXTIO TELL US? Weak job listings = Poor Applicants = Wasted time and money
  57. 57. You aren’t doing enough!
  58. 58. More than 10 companies in the top 100 had NO job postings listed.
  59. 59. 35
  60. 60. How can we all use Textio?
  61. 61. How can you take this one step further?
  62. 62. Employee Survey 1. What made you apply? 2. What stood out to you? 3. How did you apply?
  63. 63. What types of companies stood out?
  64. 64. 2018 Blueprint: CONVERT 1. Sign up for a free trial of Textio 2. Add all of your job descriptions to Textio and make changes within the 30 day window 3. Outline 3 or 4 areas/phrases that you want to test in 2018 and begin to add those to your job descriptions 4. Create an employee survey to ask employees why they started working with you
  65. 65. Human Resources isn’t a thing we do. It’s the thing that runs our business. Steve Wynn, Wynn Las Vegas
  66. 66. All of the things we know about marketing apply to recruitment.
  67. 67. THE FOUR KEY PIECES TO ATTRACTING CANDIDATES IN 2018 1. Use your website to attract candidates 2. Generate reviews and referrals 3. Write content for applicants 4. Market opportunities with external influencers
  68. 68. Use your website to attract candidates
  69. 69. 86% of job seekers use their mobile phone to look for jobs.
  70. 70. Don’t do it now- but pull up your website on your phone. How easy is it for you to find your careers section on your phone?
  71. 71. Reviews and Referrals
  72. 72. Insert Image
  73. 73. Write content for applicants
  74. 74. Insert Image
  75. 75. Market opportunities with external influencers
  76. 76. There is a list in every single city of the United States!
  77. 77. What’s the next biggest thing other than your website that you can use for recruiting?
  78. 78. YOUR TRUCKS!!!!
  79. 79. 2018 Blueprint: ATTRACT 1. Update your website for applicants 2. Incorporate content for applicants into your monthly content calendar 3. Respond to all reviews on Indeed and Glassdoor 4. Update your design materials to include recruitment-focused messaging
  80. 80. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about. Eric Schmidt, Google
  81. 81. Google Jobs Schema Markup 1. Mark up your job listings with structured data 2. Submit a sitemap for each listing
  82. 82. How does Google rank these positions?
  83. 83. 2 things stand out: 1. Salary 2.Frequency
  84. 84. How should you feel?
  85. 85. Challenges for you ● Google Jobs will launch a paid option ● You have to learn a new software ● Source tracking will be very important KEY METRICS Challenges
  86. 86. Positives ● Increased exposure for your positions ● We are familiar with the algorithm ● It will advance innovation ● The Ad platform should be similar to Adwords. KEY METRICSPositives
  87. 87. What do we need to change in 2018 to succeed on Google Jobs? ● Include salary on every position ● Track every source and the quantity of applicants and hires from each ● Monitor your investment in Indeed (and other) and be prepared for paid options coming to Google ● Post jobs frequently to maintain positioning
  88. 88. coalmarch.com/recruit
  89. 89. The perfect recruitment model for your business Maria Mayorga, Director of Strategy Coalmarch Productions mmayorga@coalmarch.com https://www.linkedin.com/in/mariaemayorga/ @mariamayorga1

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