The document outlines steps for marketing content for the Udacity Digital Marketing Nanodegree program. It includes objectives to acquire 50 blog followers and engagements in May 2020. The key performance indicator is the total number of likes, shares, follows and comments. It profiles the target persona as a 24-year-old unmarried Indian female who enjoys new apps and social media. It details writing a blog post on Medium about why the persona chose the DMND program, with a question-answer framework. Finally, it discusses promoting the blog on Facebook, Twitter and Instagram but provides no sample social media posts.

1. Project 2
Market your
Content

2. Step 1
Getting Started

3. Marketing Objective
● Udacity DMND program have a
marketing objective to acquire
at least 50 blog
● followers in May 2020
● Acquire post engagements
spanning from likes, shares,
blog follows and comments

4. KPI
What is your primary KPI to measure marketing success?
● The KPI for Udacity DMND program marketing objective would
be the number of the total number of successful likes, shares,
blog follows and comments. gained in May

5. Target Persona
Background and
Demographics
Target Persona Name Needs
• Female,24yrs old
• Unmarried
• Spend a lot of time
online reading
books
• Annual income,
8.45L/annum
• Lives in India
• Recommendations
for courses to
upgrade skills
• Exposure to digital
marketing tools for
experience to be
able to start his
own business
• Online platform for
convenient learning
Hobbies Goals Barriers
• Trying new
software & apps
• Using social media
Music apps such
as Spotify music
• Travel
• Photography
Reading
• Become an expert
in digital marketing
• Working in a
healthy team,
Friendly
environment where
she can be more
creative
• Working
successfully on
digital
projects/campaigns
Confusion in choosing
the right platform for
study
• Limited time
ANNU

6. Step 2
Write a Blog Post

7. What is the theme and framework of
your blog post?
Provide a brief summary of your blog post including the
following:
1. Select a theme for your blog post:
● Why have you chosen to take the Digital
Marketing Nanodegree Program??
2. What is the framework of your blog post?
● SCQA also called the “Pyramid Principle.”

8. Why I chose DMND program sponsored
by Udacity
1
• Opportunity to learn with the best.
2
• Real world experience by running
live campaigns.
3
• Comprehensive coverage of
Digital Marketing fundamentals.

9. Blog Post on Medium
Check this link:
https://bit.ly/2T3GmFw
Why I chose DMND program sponsored by
Udacity

10. Step 3
Craft Social Media Posts

11. Summary
I will promote my blog on the following three social media
platforms because these are the main social networks where
the target persona hangs out primarily.
SocialMedia
Facebook
Twitter
Instagram

12. Platform 1 and Post
Facebook Post :

13. Platform 2 and Post
Twitter Post :

14. Platform 3 and Post
Instagram

15. Extra Credit

16. Extra Credit: Post Online &
Share Your Results
Platform Traffic Likes Shares Comments Notes
Blog Medium 1 0 0
Social
Platform
Facebook 2 0 0
Social
Platform
Twitter 1 0 0 I have created
new account
and have few
friends. I am
expecting these
numbers to
increase in
some time
Social
Platform
Instagram 2 0 0

17. What would you do differently based on your
results?
Ans : I have to grow my informal organization over every social
medium stage to have greater reachability.
What other topics might you feature on your
blog and in social?
Ans I have quite recently begun with this course. As I gain further
ground, I might want to share my learning also, experience.
Extra Credit: Analysis