1.
Step 1
Getting Started

2.
Marketing Objective
Get 100 unique page views for my blog post by the
end of May 2019.
Specific? Yes
Measurable? Yes
Achievable? Possibly yes, but hard to say without
benchmark data.
Relevant? Yes
Time phased? May 2019, so yes.

3.
KPI
Unique Page Views by end of May 2019

4.
Target Persona
Background and
Demographics
Bay Area Marketing
Pioneer McLovin
Needs
- Male: Late 20s
- Single
- Working in Tech
as a Consultant
- Undergrad in
Engineering
- HH income of
100k
- Lives in San
Francisco Bay
Area
McLoven
- Experts in the field
to help learn of
new technology
- Help outside of
work
- An online
community to
support education
needs
- Cheap and time
friendly resources
Hobbies Goals Barriers
- Cooking
- Music
- Reading
- Travel
- Surfing the web
- Coding
- Change career into a
different role in a
different industry
within 3 years
- Expand knowledge
of digital marketing
foundations, and
other new areas
relevant to future
career
- Start a new business
- Lack of relevant
educational
resources at
work
- Companies don’t
value digital
marketing as
much as
traditional
marketing
- Limited time and
budget for
education

5.
Step 2
Write a Blog Post

6.
What is the theme and framework of
your blog post?
Provide a brief summary of your blog post including the
following:
1. Select a theme for your blog post:
● Why have I decided to take the Digital
Marketing Nanodegree Program?
● Title: A traditional marketer’s journey going
from Analog to Digital
2. What is the framework of your blog post?
● Situation: Traditional marketing background wanting to go into
digital marketing.
● Complication: Hard to find an online community, ease of using
online class in terms of time, well rounded class structure
● Question: Digital Marketing Nanodegree
● Answer: Reasons for taking the DMND course
3. Outline of Blog Post
- Background of myself
- Reason 1: Online community
- Reason 2: Same role, different industry
- Reason 3: Time advantage
- Reason 4: Easy access to a wealth of info.

7.
Write a blog post, with the theme you’ve chosen from the
options above, in the space provided below.
A Traditional Marketer’s Journey going from Analog to Digital
I have a unique background that is only focused on traditional marketing. But what does one
mean by “traditional marketing”? Conferences, exhibitions, PowerPoints, etc anything that
involves communicating how a product meets a customer’s needs through a face to face
interaction. Well, where would one find such an interaction in today’s digital age? Business
to Business. Hardware. It very much exists, especially in large companies. But, surprisingly,
my job called for a dive into Digital Marketing. So that is where the Udacity Digital Marketing
Nanodegree program comes in. Why this over other offered classes?
An Online Community
An online community works greats for learning things in the new digital age. Offline courses
which last a day are great for learning specific skill sets but cost hundreds of dollars. This
course offers the chance for input, output, and to use Slack to engage with people to gain
valuable feedback, as well as a wealth of resources. Those resources are especially helpful
where I am aiming for
Same role, different industry
Unfortunately, I have been in the hardware industry for almost 4 years and I want to go into
Digital Marketing for Software / Data Science software. This involves B2B marketing, but
places a greater emphasis on Digital Marketing. For future roles, Digital Marketing is needed
for the Software industry as changes happen a lot more faster than the upgrades in harder.
Speaking of time..
Time advantage
Studying through an online course has the ability to learn while working a full time job. I am
able to control what I learn when I learn. The online Slack community is response within
about 24 hours of asking a question. This is a lot quicker than having to go to a Professor’s
office on a certain day of the week. Now, while college is a great place to learn within people
offline, Digital Marketing courses are rare to find, especially those that have a...
Easy access to a wealth of info
After looking through many online courses, I decided to go with the Udacity offering since I
needed access to the fundamental. Also, this course gives a basic understanding into all of
the fields of digital marketing. Many offline courses split the information into very specific
segments, but this online offering gives a basic overview over 10 weeks into all aspects of
Digital Marketing. As someone who is starting to learn what Digital marketing from scratch,
this course provides the right amount of information for a beginner as well as other experts
in the field who wish to learn more of the other areas.

8.
Blog Post
Write a short blurb with an image summarizing what your
blog post is about. Post the link to your full post on the
bottom of this slide:
My blog post talks about my personal and
professional reasons for choosing the Udacity
Digital Marketing Nanodegree program. The
outline for my blog post is below.
- Background of myself
- Reason 1: Online community
- Reason 2: Same role, different industry
- Reason 3: Time advantage
- Reason 4: Easy access to a wealth of info.
The blog post is tailored with reasons that address
the needs of the customer persona, with my
experience as the example.

9.
Step 3
Craft Social Media
Posts

10.
Summary
Choose three social media platforms you will use to
promote your blog.Write a short explanation about why
you chose those platforms.
In the following slides, put the copy and image you will
use for each social media channel. Use this blog post
from Hootsuite to help you understand image copyright.
This will guide you in choosing the right graphic for your
posts:
https://blog.hootsuite.com/understanding-image-copyright/

11.
Platform 1 and Post
LinkedIn - Customer Persona will be a heavy user of LinkedIn since
he or she is looking to switch careers in a different industry. Also,
they rely on LinkedIn for a lot of latest industry information.
Image from Pixabay

12.
Platform 2 and Post
Facebook - Customer persona will most likely use Facebook since
he is single to share moments of his daily experience online. He or
she most likely networks on Facebook as well since it is heavily
used in the Bay Area for events.
Image from Pixabay

13.
Platform 3 and Post
Twitter - Customer persona will use Twitter to keep up with the
latest influencers in his area. Since he or she is most likely in tech,
they will use Twitter to follow the latest trends in the industry.
Digital marketing will be how to leverage newer marketing skills.
Image from Pixabay