Digital Marketing Portfolio

1. DIGITAL MARKETING
PORTFOLIO
SAGAR TANEJA

2. SAGAR TANEJA
DIGITAL MARKETING STRATEGIST
“I believe in the marriage of data and empathy. Data helps in understanding
customers, and empathy helps in winning their loyalty.”
https://www.linkedin.com/in/sagartaneja/

3. BRANDS
WORKED
ON

4. SPECIALTIES
SOCIAL MEDIA
MARKETING
PAID SOCIAL
ADVERTISING
DIGITAL MARKETING
STRATEGY
OFFLINE
INTEGRATION

5. SOCIAL
MEDIA
MARKETING
Industry: Entertainment
Key Areas Worked On: Content Development, Design,
Community Management
• Founded, created, and conceptualized the internet art
project that visualizes Bollywood characters on South Park
• Interviewed and featured in publications like BuzzFeed,
CNN India, and The Sunday Guardian
• Built active social media community of 10K members
across Facebook, Twitter, Instagram
• Exhibited my cartoons to 3K people at Asia's largest
Content Creation Festival
• Collaborated with leading movie studios like Viacom in
India for movie and actor promotions

6. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Influencer Marketing
• Worked with 6 artists to launch a youth telecom brand
• Generated sales of 10K cards for a telecom youth brand
within 5 weeks

7. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Content Strategy, Research
• Doubled client’s social media engagement rate and gained
5K new followers within 1 month by creating and
conceptualizing globally trendy, culturally relevant Arab
content

8. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Content Strategy, Research,
Customer Service
• Designed and presented social media direction for 7
markets (Bahrain, Kuwait, Saudi Arabia, Jordan, Iraq,
Sudan, South Sudan)

9. SOCIAL
MEDIA
MARKETING
Industry: Finance, Insurance
Key Areas Worked On: Content Strategy, Copywriting,
Community Management
• Increased Twitter follower growth by 20%
• Created a Twitter campaign that trended nationally

10. PAID
SOCIAL
ADVERTISING
Industry: Telecom
Key Areas Worked On: Facebook Advertising, Copywriting
• 1.6M Impressions
• 30K Website Clicks

11. DIGITAL
MARKETING
STRATEGY
Industry: Nonprofit, Mental Health
Key Areas Worked On: Social Media Marketing, Email
Marketing, CRM, Influencer Partnerships
• Created awareness and attracted donations for OWS, a
nonprofit organization that provides support to victims of
extremist attacks by connecting them with survivors who
have gone through similar tragedies
• Designed the digital marketing strategy to raise donations
of USD 270K

12. DIGITAL
MARKETING
STRATEGY
Industry: Beauty
Key Areas Worked On: SEM, Social Media Advertising,
Content Marketing, Influencer Partnerships
• Developed a 1-Year digital marketing roadmap, media and
project plan for the disruptive beauty brand and presented
it to the Chief Evangelist, Brand Marketing at Google
• Achieved an estimate of 100,000 app downloads via
Google AdWords and YouTube Pre-roll ads

13. DIGITAL
MARKETING
STRATEGY
Industry: Entertainment
Key Areas Worked On: SEO, Social Media Marketing, Email
Marketing, Influencer Partnerships
• Designed the digital marketing strategy to increase
streaming traffic by 5% for the world’s largest streaming
platform

14. DATA
MINING
Industry: Technology, Human Resources
Key Areas Worked On: Data Segregation, Data
Analysis, Data Visualization, Coding (SQL)
• Analyzed a large dataset of 1,470 Employees to
understand the reasons behind attrition
• Identified 3 variables amongst 35 variables, using
SQL on Dataiku, and provided recommendations

15. Industry: Mental Health
Key Areas Worked On: Event Management, Leadership,
Social Media Marketing, Advertising
• Headed and managed a club of 30 permanent members
aimed at providing international students at Hult
International Business School, San Francisco, the tools to
achieve success through an emotionally healthy mindset
• Invited 2 authors on separate occasions to give talks on
Empathy and Gratitude respectively during the time of
COVID-19
• Served a total of 150 Students through 4 successful
events of different themes
OFFLINE
INTEGRATION

16. Industry: Nonprofits
Key Areas Worked On: Product Development, Qualitative
and Quantitative Research
• Helped the company envision and ideate an eLearning
platform and designed its Minimum Viable Product that
went live in March 2021!
• Interviewed 13 professionals across the nonprofit, product
management, and eLearning space for primary research
over 8 weeks
PRODUCT
DEVELOPMENT