PR11

1. PR11 the Commercial ProductionProcess Music
A producerfora commercial radio advert, ischoosingthe musicthey wanttouse in the advertthey
have to thinkaboutthe style of adverttheyare goingto have,whatmusicwill gowiththe theme of
the product.The producerswill pickmusicthatgoeswiththe style of the advertwhichcouldbe :
formal,informal,pastiche,comicetc.Whentheyhave pickedthe musictheywanttouse intheir
adverttheyhave to getpermissiontouse thatmusic.It isveryimportantthat the producershave
the artistsor labelspermissiontouse,ortheycouldbe suedfor copyright.The PRSfor musicdeals
withcopyrightmusic,theymake sure thatthe artists andeveryone elseinvolvedinmakingapiece of
music, getstheirmoney(royalties)off of radiostations,andanyone else whousestheirmusic.What
the PRS do isallowradiostations touse any musictheywant,that the PRS are covering.Thisusedto
be knownas BR3 agreementwhichisnow the RadioAdvertisingProductionMusic License, which
givesradiostationsunlimitedaccesstotheir member’s music.Thislicence isfor:
1. Radiostationsthatmake theirownradioadvertsandcommercials.
2. Radiostationsthe commissionradioproducerstomake advertsforthem.
Fair Use: Incopyrightthe term fairuse meansthat whichallowsradio producers, andanyinvolved
inmusic, what theycan andcan’t do regardingcopyright.The certain rulesthattheyhave to follow,
so theycan fairlyuse the copyrightedmusic.Forexample if someone wishestouse the music,and
theyhave permissiontouse the musicbutonlywishtouse a small part of the musictheyare
allowedto,butif theydon’thave permissionanduse the music, that isn’tfairuse.Fairuse isthere
to make sure that the artist’smusicis usedfairlyontheirbehalf.
Licensing: Licensingregardingcopyrightisveryimportant.Companiessuchasthe PRS formusic give
these licensestoradiostation producers, whowanttouse the musicto putintotheirradioadverts
and commercialsorhave otherpeople creatingthe advertsforthem.Thisallowsradioproducersto
use any piece of musicfromthe membersof the PRS,in theiradverts andcommercials.
7 SecondRule: Radioadvertisersoftenuse the “7 secondrule”, whichmeansthat theycan include
any songtheywantto theirad as longas it playsfor7 secondsor less.Thisisinfact illegal;anysongs
that are broadcastedhave tobe coveredbycopyrightand the radioproducershave to have the
artist’spermissiontouse it.
Strategies: There isno waythat radioproducerscan use an artist’smusicwithouttheir permission,
eventhoughthe license feescanbe quite expensive,butthere are some waysthattheycan
minimize the costsof the license.The waytheycando thisis:
1. Composingtheirownmusicandthenhiringa musiciantoplayit
2. To purchase the copyrightto a song they wantto use and thenhave itperformedby
someone whoisn’tthe original artist.
At E6 Radioeachmonthwe get the opportunity,tohave accessto 150 songsof our chose,withthe
copyrightcovered.We thenhave all the musicputonto the Q drive whichall studentshave access
to, sothenwe can lookat the musiclibraryand picka few of those 150 songswe wantto use when
recordingourshows. We alsohave a collectionorradiojingles,soundeffects,andradio

2. commercialswe canuse in our showsto make sounda lotmore professional.Afterrecordingthe
radioshows,we theneditthe showsonReaperor Audacitywhichwe can change the sound& pitch
of the showto make itsoundlouderor quietersoitsoundsbetter.The musiclibraryisalso
accessible thoughthese software.