The Importance of Radio
While record companies represent a
huge part of the music industry, the
other huge part consists of radio
stations. Record labels and radio
stations must work together to
succeed. Record labels must get radio
stations to play the music of the artists
they represent, and radio stations
need a consistent flow of new material
for their listeners. While record
companies make their money by
selling albums, radio stations make
money by broadcasting
airplay for the album. In the history of
the music industry, there have been a
million ways record labels have tried to
get their artists on radio stations. They
have done everything from fly an artist
to a station to do an interview to offer
stations illegal money (called payola)
Radio stations need an audience of to play an artist's music.
listeners so that advertisers will buy Often, radio stations and labels will
airtime. If record labels can deliver work together to promote artists, like
radio stations music that will get when a radio station hosts a concert
listeners, stations can sell airtime. In or in-store record signing. It's
this way, everyone gets what they important for both record label
want. There is a process that both executives and radio station personnel
labels and radio stations go through to be aware of the current trends in
before this can happen. music, keep track of an artist's success
When record labels are about to and keep up with changing radio
release an album, they have their formats. Good relationships between a
promotions and/or sales department record label and radio stations can
try to get radio mean that everyone will make money
off of an artist's success.
Why Do CDs Cost So Much?
According the RIAA, there are many factors that go into the overall cost of a CD, and
the plastic it's pressed on is among the least significant. But while CD manufacturing
costs may be low, it takes more money than ever before to put out a new recording.
Here are just some of the costs that go into the production of an album:
Costs of recording the album - Recording studio fees, studio musicians, sound
engineers, producers, etc.
Marketing and promotion costs - Video clips, public relations, tour support,
marketing campaigns, promotion to get the songs played on the radio, etc.
Design costs - CD insert, promotional materials (posters, store displays, music