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Business Plan - Mobile Application Development

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Business Plan - Mobile Application Development

  1. 1. BUSINESS PLAN ANDROID MOBILE APPLICATION DEVELOPMENT BY : SARABJEET SINGH DUA MBA (Marketing) Sarabjeetsinghdua10@gmail.com 1
  2. 2. Contents Bibliography Executive Summary Products and Services Market Analysis Financial Plan 2
  3. 3. About M-DZIRE M-Dezire is a global Software Services company, providing full spectrum of Android Mobile Software Product Development, Consulting, and R&D Services to ISVs (Independent Software Vendors) and Enterprise of all sizes, and ranging across multiple business domains. Head quartered in Bangalore, India, and currently expanding our presence across US, Europe, and Asia-Pacific. Strategic Alliances with Google Play and Vodafone For Sales. 3
  4. 4. VISION AND MISSION VISION A team of expert engineers, an unparalleled success rate with our valuable customers and our capability to execute projects exceeding expectations collectively make us a best Software Development Partner of the world. Bring revolution in cell-phone industry. MISSION Our mission is to become one of the most trusted, competent, and customer focused Software Service companies in the world. OBJECTIVES •Pioneer in mobile application development •Increase market share of mobile apps •Develop all sorts of mobile apps •Software solutions for all problems 4
  5. 5. WHY ANDROID ? Android being best selling mobile OS in the World. Over 8.6 Billion Mobiles holding Android OS till 2012. Android is an Open Source Platform supported by LINUX OS. Android OS is adopted by major players in Mobile Industry 5
  6. 6. PRODUCTS AND SERVICES Mobile Applications GPRS Integration VAS Open Source Development Portal Online App Store Different types of mobile applications for Business, Social, Personalisation, Entertainment etc. Encourage Development of apps from other small companies and freelancers. Value added service by VodaFone to download softwares from network as well as stores Making Applications for Motorola and Google PLAY. 6
  7. 7. PRODUCTS AND SERVICES Free Apps for Android Smart Phone Users. This will help In creating Positioning of Company. Paid Apps will help smart phone users to enhance their usability of mobile and will add to brand it. 30% Free Apps 70% Product Strategy Paid Apps 1.5 $ TO 5 $ ( 100 Rs To 250 Rs ) 7
  8. 8. PRODUCTS AND SERVICES -Solely to Android Mobile User. -Android Applications Freelance Developers -Android Smart Phone User Who Want To Try New Applications. -Technical Savvy Youth and Business Persons who are active mobile users. -Welll Known Brand For Smart Phone Mobile App Users. For Eg. Gameloft, Xcubes etc. Segmentation Targeting Positioning 8
  9. 9. PRODUCTS AND SERVICES One Time Purchase Free Trials Usage Define Multi Pack Pay For Play Time Defined Market Policy 9
  10. 10. MARKET ANALYSIS 10
  11. 11. MARKET ANALYSIS New Entry Supplier Competition Substitutes Customers Bargaining AIRTEL, MICROMAX, SAMSUNG OTHER MOBILE APP DEV COMPANIES Can Bargain for higher Compensation as new technology introduced Mobile Network Companies. App Dev Companies. Windows and Java Apps High as 30-40 % of apps are Free. So High Competition PORTERS 5 FORCES MODEL 11
  12. 12. MARKET ANALYSIS S W O T Open Source Development Support. Vodaphone GPRS VAS Integration. Google Brand. Skilled Employees but with less market exposure as a company. High Competition in this sector. New Development in Android Market. Upcoming Mobile Technology. Can enter in Mobile Phones Manufacturing. Fully Based on Google Products – Android Platform SWOT ANALYSIS 12
  13. 13. MARKET ANALYSIS Market Survey By : Nielsen Entertainment Survey 13
  14. 14. FINANCIAL PLAN BUDGETS (Crs) 2013 2014 2015 2016 30 50 70 120 Establishment : 10 Crs R and D : 5 Crs Programming : 5 Crs Promotion : 5 Crs Other : 5 Crs For One Country Estimated Cost : 120000 $ Over All Development of 5000 Apps / Year 14
  15. 15. FINANCIAL PLAN 15
  16. 16. APPENDIX Estimated Profit and Loss Year 1 Year 2 Year 3 Sales $96,793 $400,397 $489,842 Direct Cost of Sales $6,776 $28,028 $34,289 Other Costs of Goods $0 $0 $0 Total Cost of Sales $6,776 $28,028 $34,289 Gross Margin $90,018 $372,369 $455,553 Gross Margin % 93.00% 93.00% 93.00% Expenses Payroll $167,000 $225,200 $229,200 Sales and Marketing and Other Expenses $6,600 $7,200 $7,200 Depreciation $1,800 $1,800 $1,800 Rent $10,450 $11,400 $11,400 Utilities $5,500 $6,000 $6,000 Insurance $5,500 $5,500 $5,500 Payroll Taxes $25,050 $33,780 $34,380 Programming $12,000 $0 $0 Total Operating Expenses $233,900 $290,880 $295,480 Profit Before Interest and Taxes ($143,882) $81,489 $160,073 EBITDA ($142,082) $83,289 $161,873 Interest Expense $9,134 $9,566 $9,943 Taxes Incurred $0 $21,577 $45,039 Net Profit ($153,017) $50,346 $105,091 Net Profit/Sales -158.09% 12.57% 21.45% 16
  17. 17. APPENDIX Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $25,286 $17,062 $84,215 Accounts Receivable $26,487 $109,566 $134,042 Inventory $1,408 $5,824 $7,126 Other Current Assets $0 $0 $0 Total Current Assets $53,180 $132,452 $225,383 Long-term Assets Long-term Assets $9,000 $9,000 $9,000 Accumulated Depreciation $1,800 $3,600 $5,400 Total Long-term Assets $7,200 $5,400 $3,600 Total Assets $60,380 $137,852 $228,983 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $7,124 $10,477 $12,744 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $7,124 $10,477 $12,744 Long-term Liabilities $83,773 $107,546 $91,319 Total Liabilities $90,897 $118,023 $104,063 Paid-in Capital $145,000 $145,000 $145,000 Retained Earnings ($22,500) ($175,517) ($125,171) Earnings ($153,017) $50,346 $105,091 Total Capital ($30,517) $19,829 $124,920 Total Liabilities and Capital $60,380 $137,852 $228,983 Net Worth ($30,517) $19,829 $124,920 17
  18. 18. FUTURE OPPORTUNITIES •Google Launch Android OS Based Laptop in UK and USA in Jan 2013. •Toshiba Launched Android Based Projectors in 2013. •Google took over Motorola and Whatsapp. •Samsung Launched Android Based Camera. •AKAI Launched Android Based Power Box in 2013. •Micromax Launched Android Based LED TV in 2013. •Google to Launch Eye Wear Android Goggles in 2014 18
  19. 19. BIBLIOGRAPHY BOOKS Hello, Android (English) Authored by Ed Burnette Sams Teach Yourself Android Application Development in 24 Hours (English) How To Write A Business Plan By Mike P. McKeever WEBSITES http://www.android.com/apps/ mobintegro.com www.agicent.com/ www.xcubelabs.com/ www.adodis.com/ www.apptooth.com/ REFERENCES www.talkandroid.com/ www.androidpit.com/ timesofindia.indiatimes.com/ play.google.com/apps 19
  20. 20. THE END THANK YOU !! 20

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