Android Application Development Company Business Plan including SWOT, STP and other major areas of attention.

1. BUSINESS PLAN
ANDROID MOBILE APPLICATION DEVELOPMENT
BY :
SARABJEET SINGH DUA
MBA (Marketing)
Sarabjeetsinghdua10@gmail.com
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2. Contents
Bibliography
Executive Summary
Products and Services
Market Analysis
Financial Plan
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3. About M-DZIRE
M-Dezire is a global Software Services
company, providing full spectrum of
Android Mobile Software Product
Development, Consulting, and R&D
Services to ISVs (Independent Software
Vendors) and Enterprise of all sizes, and
ranging across multiple business
domains.
Head quartered in Bangalore, India, and
currently expanding our presence across
US, Europe, and Asia-Pacific.
Strategic Alliances with Google Play and
Vodafone For Sales.
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4. VISION AND MISSION
VISION
A team of expert engineers, an unparalleled success rate with our valuable
customers and our capability to execute projects exceeding expectations
collectively make us a best Software Development Partner of the world. Bring
revolution in cell-phone industry.
MISSION
Our mission is to become one of the most trusted, competent, and customer
focused Software Service companies in the world.
OBJECTIVES
•Pioneer in mobile application development
•Increase market share of mobile apps
•Develop all sorts of mobile apps
•Software solutions for all problems
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5. WHY ANDROID ?
Android being best selling mobile OS in the World. Over
8.6 Billion Mobiles holding Android OS till 2012.
Android is an Open Source Platform
supported by LINUX OS.
Android OS is adopted by major players in
Mobile Industry
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6. PRODUCTS AND SERVICES
Mobile Applications
GPRS Integration VAS
Open Source Development Portal
Online App Store
Different types of mobile
applications for Business, Social,
Personalisation, Entertainment
etc.
Encourage Development of apps
from other small companies and
freelancers.
Value added service by
VodaFone to download
softwares from network as well
as stores
Making Applications for
Motorola and Google PLAY.
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7. PRODUCTS AND SERVICES
Free Apps for Android Smart
Phone Users. This will help
In creating Positioning of
Company.
Paid Apps will help smart
phone users to enhance their
usability of mobile and will
add to brand it.
30% Free Apps 70%
Product
Strategy
Paid Apps
1.5 $ TO 5 $
( 100 Rs To 250 Rs )
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8. PRODUCTS AND SERVICES
-Solely to Android Mobile User.
-Android Applications Freelance Developers
-Android Smart Phone User Who Want To Try New Applications.
-Technical Savvy Youth and Business Persons who are active mobile users.
-Welll Known Brand For Smart Phone Mobile App Users. For Eg.
Gameloft, Xcubes etc.
Segmentation
Targeting
Positioning
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9. PRODUCTS AND SERVICES
One Time
Purchase
Free
Trials
Usage
Define
Multi
Pack
Pay For
Play
Time
Defined
Market
Policy
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10. MARKET ANALYSIS
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11. MARKET ANALYSIS
New Entry
Supplier
Competition
Substitutes
Customers Bargaining
AIRTEL, MICROMAX, SAMSUNG
OTHER MOBILE APP DEV COMPANIES
Can Bargain for higher
Compensation as new technology
introduced
Mobile Network Companies.
App Dev Companies.
Windows and Java Apps
High as 30-40 % of apps are
Free. So High Competition
PORTERS 5 FORCES MODEL
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12. MARKET ANALYSIS
S
W O
T
Open Source
Development
Support.
Vodaphone GPRS
VAS Integration.
Google Brand.
Skilled Employees
but with less
market exposure
as a company.
High Competition
in this sector.
New
Development in
Android Market.
Upcoming Mobile
Technology. Can
enter in Mobile
Phones
Manufacturing.
Fully Based on
Google Products
– Android
Platform
SWOT ANALYSIS
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13. MARKET ANALYSIS
Market Survey
By :
Nielsen
Entertainment
Survey
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14. FINANCIAL PLAN
BUDGETS (Crs)
2013 2014 2015 2016
30
50
70
120
Establishment : 10 Crs
R and D : 5 Crs
Programming : 5 Crs
Promotion : 5 Crs
Other : 5 Crs
For One Country
Estimated Cost : 120000 $ Over All
Development of 5000 Apps / Year
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15. FINANCIAL PLAN
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16. APPENDIX
Estimated Profit and Loss
Year 1 Year 2 Year 3
Sales $96,793 $400,397 $489,842
Direct Cost of Sales $6,776 $28,028 $34,289
Other Costs of Goods $0 $0 $0
Total Cost of Sales $6,776 $28,028 $34,289
Gross Margin $90,018 $372,369 $455,553
Gross Margin % 93.00% 93.00% 93.00%
Expenses
Payroll $167,000 $225,200 $229,200
Sales and Marketing and Other Expenses $6,600 $7,200 $7,200
Depreciation $1,800 $1,800 $1,800
Rent $10,450 $11,400 $11,400
Utilities $5,500 $6,000 $6,000
Insurance $5,500 $5,500 $5,500
Payroll Taxes $25,050 $33,780 $34,380
Programming $12,000 $0 $0
Total Operating Expenses $233,900 $290,880 $295,480
Profit Before Interest and Taxes ($143,882) $81,489 $160,073
EBITDA ($142,082) $83,289 $161,873
Interest Expense $9,134 $9,566 $9,943
Taxes Incurred $0 $21,577 $45,039
Net Profit ($153,017) $50,346 $105,091
Net Profit/Sales -158.09% 12.57% 21.45%
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17. APPENDIX
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $25,286 $17,062 $84,215
Accounts Receivable $26,487 $109,566 $134,042
Inventory $1,408 $5,824 $7,126
Other Current Assets $0 $0 $0
Total Current Assets $53,180 $132,452 $225,383
Long-term Assets
Long-term Assets $9,000 $9,000 $9,000
Accumulated Depreciation $1,800 $3,600 $5,400
Total Long-term Assets $7,200 $5,400 $3,600
Total Assets $60,380 $137,852 $228,983
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $7,124 $10,477 $12,744
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $7,124 $10,477 $12,744
Long-term Liabilities $83,773 $107,546 $91,319
Total Liabilities $90,897 $118,023 $104,063
Paid-in Capital $145,000 $145,000 $145,000
Retained Earnings ($22,500) ($175,517) ($125,171)
Earnings ($153,017) $50,346 $105,091
Total Capital ($30,517) $19,829 $124,920
Total Liabilities and Capital $60,380 $137,852 $228,983
Net Worth ($30,517) $19,829 $124,920
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18. FUTURE OPPORTUNITIES
•Google Launch Android OS Based Laptop in UK and USA in Jan 2013.
•Toshiba Launched Android Based Projectors in 2013.
•Google took over Motorola and Whatsapp.
•Samsung Launched Android Based Camera.
•AKAI Launched Android Based Power Box in 2013.
•Micromax Launched Android Based LED TV in 2013.
•Google to Launch Eye Wear Android Goggles in 2014
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19. BIBLIOGRAPHY
BOOKS
Hello, Android (English) Authored by Ed Burnette
Sams Teach Yourself Android Application Development in 24 Hours (English)
How To Write A Business Plan By Mike P. McKeever
WEBSITES
http://www.android.com/apps/
mobintegro.com
www.agicent.com/
www.xcubelabs.com/
www.adodis.com/
www.apptooth.com/
REFERENCES
www.talkandroid.com/
www.androidpit.com/
timesofindia.indiatimes.com/
play.google.com/apps
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20. THE END
THANK YOU !!
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