City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
How to build a City brand?
1. How to build city brands
With TAXIS, buses,
Bulls, TELEphONES, Trams,
subway and coffee shops?
City Branding & Tourism and Hospitality
by: Rui Ventura
Lisboa, 30 de Maio, 2013
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2. Do you know the 277 a/93 legislation?
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3. It transformed a valuable brand into something generic
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31. If his proposal gets approved
LisbonTram will be in the
hands of all children across
theWorld.This idea itself is
more powerful than a global
advertising campaign, its
crowd-sourced, and its free.
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58. The choice is ours: do we change or surrender to plastic?
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59. City brands are built with
consistency, with a systemic
approach. Its like a collage of
products and brands that
are build on culture,
heritage and icons.
Conclusions:=
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Lisboa, 30 de Maio, 2013
by: Rui Ventura