The document outlines various options for cab advertising in India, including danglers, product catalogues, and electroluminescent stickers, highlighting their potential to reach over 1 million passengers monthly at a significantly lower cost than traditional media. It emphasizes the advantages of cab advertising, such as high visibility and captive audience engagement during trips that last 40-60 minutes. Customer contact information for Outdoor75 is provided for further inquiries on advertising opportunities.

1. outdoor75
CAB ADVERTISING IN INDIA
Statistics and Options Available for Advertising

2. outdoor75
What Options Do I Have?
u Danglers
u Product
Catalogues
u Brochures
u Feedback Forms
u Gift Vouchers
u Games - Puzzles,
Crossword etc.
u Magazines
Internal Branding

3. outdoor75
What Options Do I Have?
u Taxi Top
u Taxi Side
u Rear Side
u Vehicle Wrap
External Branding

4. outdoor75
What Options Do I Have?
u EL stickers are connected to
the Brake-lights of cab
u Whenever driver applies
brake, these stickers glow
along with brake lights
u They are very eye catching
especially during night time
Electroluminescent Stickers

5. outdoor75
What Options Do I Have?
Voice Over
u Works like jingle on radio but with no clutter.
u The voice over or jingle is played twice for each customer (once when the meter is
turned on and once when it is turned off)
u On an average 6 trips are done per Meru cab per day.
u Therefore 360 mentions per month per cab.
u 360 mentions of 30 seconds each on radio would cost around Rs. 3,00,000 to
4,00,000

6. outdoor75
Why Cab Advertising?
Cabs go everywhere
so the message can be
seen by everyone
Inside the car the
passenger is captive
hence more receptive
to the message
Message is at eye
level therefore difficult
to ignore
Passenger would be in
car for at least 40
minutes so interactive
campaigns can be
executed
Significantly lower cost
when compared to
traditional media or
billboards
Exclusive visibility
within the cab away
from the clutter
Its possible to measure
and track the reach
and impact of your
campaign
Cabs are used by city
high fliers, shoppers
with money to spend
and tourists and
visitors visiting.
Cab Advertising is 80% cheaper than Billboards and has the same reach

7. outdoor75
Advantages over Billboards

8. outdoor75
Maximum Reach, Minimum Cost
Mobile
billboards
have
high
reach
and
low
cost
per
impression

9. outdoor75
Reach of Cab Branding
More than 1 million
passengers per month
98% of commuters
belong to SEC A
70% of the daily
commuters are
Corporate
20% commuters are
Housewives (decision-
makers)
Each trip lasts for at
least 45-60 minutes
Cabs are used for
travel to business
meetings
Cabs are increasingly
used for entertainment
such as shopping,
cinema visits, dine-
outs
They are also used for
transport of school-
going kids safely

10. outdoor75
Customer Profile

11. outdoor75
Who to contact?
Outdoor 75
Call: (+91) 9818 99 1548
Email: rajat@outdoor75.com
Reach: 1975, Sector 45, Gurgaon, India
You can contact us for exploring other media
options.
Supported by keen consumer insight,
analysis and experience, Outdoor 75 is one
of the most efficient media buying and
planning networks in the country today.