TV , Entertainment & Content Trends 2019

2019 Trends
TV, Content & entertainment
Rui Ventura
January, 2019

Key Trends 2019
Linear TV isstill
going strong
It has the greatest
reach, and commands
the most eyeballtime.
Netflix continues
to spreadglobally
but onlineTV
isn’t cannibalizing
broadcast; it’s
complementing it.
It’s a pivotal
time formusic
streaming
Rivalry between Apple,
Spotify and Amazon is
helping to drive user
growth, while local
services show the
importance of culturally
relevant content. Smart
speakers may be the
key to unlocking an
audience of casual
listeners.
Theconsole
decline is
stabilizing
There are fewer
Console Gamers
than in 2014, but the
device’s evolution intoa
multimedia hub means
that Console Gamers
are spending more
time on theirdevices.
Esports are
maturing and
becoming more
mainstream
Its viewers are a
desirable demographic
for marketers, and
continued investment
and organization
of competitions is
propelling ittowards
established media
channels.
TV is still the
mosteffective
advertising
medium
It ranks highest for
brand discoveryamong
our tracked media,
with 37% finding
out about brands
throughTV ads. But
internet users are also
looking to brands to
provide entertainment
themselves, consuming
branded videos and
games.
Social media is an
entertainment hub
Bridging commentary
around sports with the
rights to broadcast
them is at the heart of
their content strategies.
Social media services
are also investing
in long-form video
platforms and looking
more at musiclicensing.
03
TV Series
drive Content
production
+500 scripted TV series
make their way onto our
screens and into our minds
for the 2019 season. This
is a record number.
Producers and audiences
alike are looking not
merely at quantity, but
mainly at quality.
Highlights: TheAct ; Ameri
can Gods (2nd season)
; Big Little Lies (2nd
season), Deadwood (reviv
ed after 13 years dead);
and, of course, GOT (the
grand finale).
Video is
driving
Online Growth
Syndacast projects
that 78% of all Internet
traffic in 2019 will be
Video- such a huge
proportion, it's almost
scary. 8 billion videos
watched per day
solely on Facebook.
by 2020, mobile video is
expected to increase
11x, representing more
than 75% of the world's
mobile data traffic
Voice control TV’s
will perfect UX
The longstanding handicap
of using the remote control
as a keyboard will be
eliminated. Universal voice
search for content across
OTT and the set-top box will
extend to internet search.
Voice commands and
recognition, now more
closely associated with
Amazon’s Alexa and Google
Home, will be applied as
well—this time to the giant
screen in the center of the
house. TV will become the
home’s central content and
information hub.
2019 Trends
TV & entertainment
Source: TV & Entertainment Flagship Report 2018/2019

It has the greatest reach, and commands the most eyeball time.
Netﬂix continues to spread globally but online TV isn’t
cannibalizing broadcast; it’s complementing it.
#1 linear tv is still
going strong

In every age bracket, internet users watch more broadcast TV than
online TV, despite year-on-year drops in broadcast engagement.
Lifestyle has an impact in preserving its reach, with consumers in a
relationship and those living with their partner engaging more with
broadcast TV, but spending less time watching online TV per day.
Online TV is a part of internet users’ daily routines too. It’s captured
more and more daily media time among internet users since 2012,
climbing from the 45 minutes per day mark to its current standing of just
over an hour. Context is key here. Rather than cannibalizing broadcast
distribution channels, online TV complements them, moving the
experience away from one-time, one-place viewing to a
more flexible experience. Whether it’s catching up on missed content or
finding online-exclusive content in association with popular shows, online
entertainment is now providing a value of its own which can add to
broadcast channels.

It’s Netflix and Amazon who tend to hog the headlines for TV streaming, but their
global expansion puts them into competition with local services in each country
they enter. Having taken the lead in North America, Europe, Latin America, and
joint-first place in the Middle East and Africa, Netflix has also made headway in
APAC, taking 18% of the market. Now - more than ever - Netflix faces the need to
double down on culturally relevant content. Local services in markets like India,
Hong Kong and South Korea have a commanding grip of the media landscape,
with strong ties to familiar domestic TV networks, posing significant challenges to
any entrants from outside.

Syndacast projects that 78% of all Internet traﬃc in 2019 will
be Video - such a huge proportion, it's almost scary.
8 billion videos watched per day solely on Facebook.
by 2020, mobile video is expected to increase 11x, representing
more than 75% of the world's mobile data traﬃc
#2 video is driving
online growth

+500 scripted TV series make their way onto our screens and into our minds for the
2019 season. This is a record number. Producers and audiences alike are looking not
merely at quantity, but mainly at quality. Highlights: TheAct (premiere); American
Gods (2nd Season); Big Little Lies (2nd season), Deadwood (revived after 13 years
dead); and GOT (the grand ﬁnale).
#3 tv series trailblaze
content production

Less Dystopia and more surreal and full of real-life drama.
“We’re living in a time when the news of the day often exceeds
the boundaries of our imagination,”notes Ong. “This is having a
bifurcated eﬀect on entertainment. On one hand, things have to
get more surreal (Netﬂix’s Bojack Horseman) to compete with
the high stakes of the real world. On the other hand, many of
these real-life stories are so crazy, they make for great
entertainment like Dirty John on Bravo and Showtime's Escape
at Dannemora.
content production

Omniculturalism
Multiculturalism, which focuses on celebrating the
diﬀerences between cultures, has been notable on TV for
years. But in 2019, programming will move to
omniculturalism, predicts Ong.
“Omniculturalism explores the range of diﬀerence within a
certain group,”she says. “Atlanta on FX is a great example of
this — not only does it show a spectrum of blackness, it also
pokes fun at and upends stereotypes.”
content production

Even More Reboots
This trend has been ongoing for years, and it won’t
end in 2019. Networks are reaching way back in
their archives for new takes on old shows. New
versions of Charmed, Murphy Brown, Magnum, P.I.
and more bowed in 2018, and so many more are in
the works for next year, including Northern
Exposure and Lizzie McGuire.
content production

Going Global
Your favorite show on Netﬂix may come from
another country. Streaming networks are pulling in
shows from other nations to ﬁll their programming
quotas. Better production standards abroad and
acting have prompted many such programs, such
as the UK’s Bodyguard, to become hits when they
hit U.S. over-the-top networks.
“We can thank social media and reality TV for
making today’s viewers more literate than ever and
hungry to explore new perspectives brought by
global content,”Ong says.
content production

Bigger Names, Smaller Shows
Julia Roberts on an Amazon show? Chris Pine
on TNT? Networks reap the benefits of Peak
TV as bona fide movie stars explore the small
screen for plum roles that don’t require the
time commitment of a foray into traditional
broadcast — most of these shows have limited
orders, allowing big names to dip their toe into
TV without abandoning their film work.
content production

The longstanding handicap of using the remote control as a keyboard will be
eliminated. Universal voice search for content across OTT and the set-top box will
extend to internet search. Voice commands and recognition, now more closely
associated with Amazon’s Alexa and Google Home, will be applied as well—this time to
the giant screen in the center of the house. TV will become the home’s central content
and information hub.
#4 voice control tv’s
will enhance ux

It ranks highest for brand discovery among our tracked media,
with 37% ﬁnding out about brands through TV ads. But
internet users are also looking to brands to provide entertainment
themselves, consuming branded videos and games.
#5 tv is still the most effective
advertising medium

Its viewers are a desirable demographic for marketers, and
continued investment and organization of competitions is propelling
it towards established media channels.
#6 e-Sports are maturing
and becoming mainstream

All major networks presented their eSports oﬀers:
Dedicated Channels or Programming Blocks inside
established and credible Channels.
Disney launched: Disney XD a dedicated channel just to
esports
ESPN, ESPN2, CW, CBS, NFL Network and NBC launched
dedicated programming blocks to eSports
Ratings and interest is growing fast
New content about eSports in high Demand and little oﬀer.
Opportunities: Non Scripted Documentaries, Scripted
GameShows and eLeagues.

Bridging commentary around sports with the rights to broadcast
them is at the heart of their content strategies. Social media
services are also investing in long-form video platforms and looking
more at music licensing.
#7 social media is an
entertainment hub

facebook watch
Facebook presented their Video strategy and their new platform
WATCH (launched already in the US, soon in EMEA)
50% of all mobile data is Video /this number will increase to 75% in the next 5 years.
FANGS
Watch is a Platform designed for LongForm content and Series:
- Publishers
- Content Creators
- Brands
Mixes Video Watching with social comments / Community experience
Facebook is already commissioning production houses to develop special formats
these new formats integrate Real Time options, Live, Social Profiles, Polls, Comments. Its
tailored to the type of users and tools that facebook already have in place. (Scum its a
good example)
Business Model still to be defined but Original Series, VOD, Branded Content will
definitely be huge.
Already have a library of more than 1000 shows
Facebook has currently 2Billion subscribers, so the potential for WATCH is Huge
Just for comparison: Netflix currently have 150 million customers (they are the leaders)

Rivalry between Apple, Spotify and Amazon is helping to drive user
growth, while local services show the importance of culturally
relevant content. Smart speakers may be the key to unlocking an
audience of casual listeners.
#8 its a pivotal time
for music streaming

There are fewer Console Gamers than in 2014, but the
device’s evolution into a multimedia hub means that Console
Gamers are spending more time on their devices.
#9 the console decline
is stabilising

At least 7 in 10 internet users in all of
our tracked markets use at least one
device for gaming.

Consoles now allow consumers to
browse the internet, upload content
to social networks, communicate with
friends, listen to music, shop online
and, importantly, engage with various
forms of online TV. Within the
console gaming community, consoles
play a role in accessing TV content: 1
in 5 now watch TV in some form
through their console. These added
functionalities help explain why,
despite dropping ownership ﬁgures,
we’ve seen the consistent increases
in daily time spent on games consoles
among internet users.

UHD TV’s (Hardware) sales is growing every trimester / Prices are coming down.
Broadband capacity is growing / UHD Enabler. TELCO operators are pressuring
Broadcasters/Production companies to raise Video/TV deﬁnition standards.
Mobile is adapting UHD and 4K to their standards.
Digital video platforms already embraced 4K: Vimeo, Youtube and Facebook
#10 trailblazing of UHD
4K / Ultra HD

The branded content space is always evolving, and with 86 percent of
business to consumer (B2C) brands now employing content marketing, the
quality of stories being told is at an all-time high
#11 BRANDED CONTENTS
DRIVE INNOVATION

#11 BRANDED CONTENTS
DRIVE INNOVATION
Show don’t Tell
Turn ﬁction into Facts
Get upClose and Personal
Go big or go Home
Invest in brand Journalism
Seek underrepresented voices
Let pictures paint a thousand words
Repurpose events into content
Stay on the pulse of social issues

Source: https://frntofﬁcesport.com/turner-future-tv/
#12 the future of tv
the 3 a’s concept*
1 - Audience.
TV properties need to build an audience
across platforms. TV is more than just the
unit on a living-room wall, and deliver
metrics. Nielsen needs to step up quicker
in delivering more modern metrics, or it
risks being replaced.
111 - Attribution
Telling an advertiser that
something happened with the ad.
Levy said through Turner’s
parent company, ATT, it can do
that now, knowing if a viewer
went online to a website or
visited a store based on a phone’s
GPS.
11 - Addressability.
Fans could be targeted during a game,
so diﬀerent viewers might see an ad for
chips, beer or even toothbrushes.
“Digital competitors can do it, but they
don’t have the reach of TV,”. “That’s
needed and needed quick.”

thank you
Rui Ventura
January, 2019

TV , Entertainment & Content Trends 2019

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