Real Life Goofies become Online Heroes

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Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014

A Storytelling vision on Memes and How Real People become massive online phenomenons.

Real Life Goofies become Online Heroes

  1. 1. become Rui Ventura rui.pedro.ventura@gmail.com
  2. 2. http://www.youtube.com/watch?v=5nTAn6E_flE&feature=related
  3. 3. Of Social Media?
  4. 4. TV
  5. 5. Famousstar system
  6. 6. Mass ProductionMass Consumption
  7. 7. BUTWhere wereTHEReal People?
  8. 8. Smart Phones BoomContent & Technology democracyEnpowered Citizens & Consumers
  9. 9. Those TV days are over
  10. 10. Ideas*circulateConscious choice* Meaning content: Image, text, Video
  11. 11. Big Trend
  12. 12. ROFLCON**Kind of “Ted talks” for digital heroes
  13. 13. Lets go backto the begining
  14. 14. 3 million HitsNational Coverage
  15. 15. Trololo
  16. 16. http://www.youtube.com/watch?v=2Z4m4lnjxkY
  17. 17. http://www.youtube.com/watch?v=oRefK6OyvHU
  18. 18. 15million hitsSocial Media Driven
  19. 19. When goofies
  20. 20. http://www.youtube.com/watch?v=FsTwlCQ6sbY
  21. 21. http://www.youtube.com/watch?v=48TQqDKmUyE
  22. 22. David After Dentist
  23. 23. http://www.youtube.com/watch?v=txqiwrbYGrs
  24. 24. 100 million hits Merchandising
  25. 25. Heroes
  26. 26. http://www.youtube.com/watch?v=dI0bo3Wagio
  27. 27. Any Patterns?Collective Identity
  28. 28. How can we usein our Business?
  29. 29. Story tellingConstant Dialogue
  30. 30. Rui VenturaDustin Diaz WWW.RUIVENTURA.COM rui.pedro.ventura@gmail.coms

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