2. HI, WE’RE
SUPERBALIST.South Africa’s biggest and most-loved online fashion destination.
We sell the country’s widest selection of fashion for all and on-
trend pieces for your home. We cater to women, men, teens + kids
with inclusive and wide-range sizes. Our award-winning fashion
content has made us the heart of the local fashion community.
We offer more than 30,000 private label and third party branded
products through class-leading mobile and web platforms. We
deliver to every corner of South Africa through our integrated,
in-house delivery team.
Our vision is to offer the widest choice of accessible fashion
through providing the country’s most convenient and efficient
shopping platform.
“Our vision is to offer the widest
choice of accessible fashion”
CONFIDENTIAL
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3. WHERE IT
ALL STARTED.
2014
Acquired by takealot.com
Ambition to become SA’s Asos.com.
Millenial focused marquee 3rd party
brands. World-class experience.
2018
Collapse Spree brand into
Superbalist, taking over
the vast majority of Spree
brands / categories.
Merge with spree
2015
Driving group efficiencies via DC’s,
logistics network + CS. Launched
same-day premium shipping plus
free delivery.
Integrated services +
aggressive marketing
investment
2011
Launch Citymob
Highly competitive with low
barriers to entry. 40+ clones by
year end. No loyalty with service
handled by deal providers.
2012
Start shipping products
Mostly consignment across decor,
art, clothing + electronics with a mix
of deals and full price. Outsourced
logistics. New website with cart +
shipping. 10+ days delivery wait.
Rebrand into
superbalist.com
2013
Founded citymob.co.za
Emulating groupon.com, the
fastest growing business in the
world. How? Email coupons.
Low overhead. Simple website.
2010
Full price inventroy. Best
of breed brands; American
Apparel, G star, Diesel etc.
Owned stock. Faster delivery.
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4. ORGANISATIONAL STRUCTURE
NASPERS
Multinational technology business
MEDIA 24
Africa’s largest digital
publishing business
SUPERBALIST.COM
The biggest and most loved fashion
destination in South Africa
WHERE
WE ARE
TODAY.Superbalist has grown from a
niche-group, buying start-up,
to the leading South African
online fashion retailer. We have
merged with Spree to bring our
customers even more fashion
and more choice.
TAKEALOT GROUP
Takealot delivery team
Delivery and logisitcs partner
MrD food
Food delivery service
takealot.com
Amazon of Africa
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5. Source: Euromonitor, Aug 2018
THE SOUTH AFRICAN
RETAIL MARKET.
The South African E-Commerce retail market is expected
to grow from 1.1% of total retail in 2018 to 2.1% in 2021.
R184bn
1.1%
R12bn
R2.19 bn
120%*
30%
SA Footwear and Apparel Market Size
E-commerce as a % of total
retail in 2018
SA e-tail market excluding airlines
and travel
Online footwear and apparel
market size
Current annual Superbalist
growth rate
Superbalist market share
CONFIDENTIAL
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6. WEB TRAFFIC OVER 12 MONTHS
Source: Similarweb
Superbalist.comW
oolworths.co.za
Zando.co.za
runwaysale.co.za
MrP.comyuppiechef.com
edgars.co.za
Nike.com
sportsm
answarehouse.co.za
capeunionm
art.co.zasportscene.co.za
hom
e.co.zatotalsports.co.zashelflife.co.zatruworths.co.za
tfg.co.za
adidas.co.zam
arkham
.co.zacottonon.com
h&m
.co.za
Mobi
Desktop
60,000,000
40,000,000
20,000,000
0
COMPETITORS
FY19
FORECAST
AUDIENCE
12 MONTHS, AS AT SEPT 2018
CONFIDENTIAL
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8. FASHION
FOR ALL.Our goal is to create an accessible fashion offering
that caters to our diverse customer base through a
broad assortment of products, in-house and third
party brands, at competitive pricing.
We now offer plus size, maternity + teens’ fashion
along with womenswear, menswear + kids’ fashion
as well as accessories, beauty + apartment pieces.
CONFIDENTIAL
p.7
9. OUR OFFERING.147 categories with over 30 000+ products on site.
Women’s apparel Homeware Kids’ apparel
Where we dominate
Footwear Sneakers AccessoriesMen’s apparel
What sets us apart
Sportswear Beauty + grooming Plus-size apparel Maternity apparel
CONFIDENTIAL
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11. OUR CUSTOMER
PROFILE.Superbalist’s customers are youthful, tech-savvy and in the know,
with an active interest in, and appreciation for, fashion + culture.
WORKSFULL-TIME
LSM
8-10
AGE
RAND
18-24
25-34
35-44
45-54
55+
0 200 400 600 800 1000
55+
60
PERCENTAGE
AGE
18-24 25-34 35-44 45-54
50
40
30
20
10
0
WOMEN
MEN
ANNUALORDER FREQUENCY
REGIONDISTRIBUTION
DEVICEAVERAGEORDERVALUE
AGEDISTRIBUTION
WESTERN CAPE
31% 44%
GAUTENG
12%
KZN
13%
OTHER
27%
63%
DESKTOP
MOBILE
ORDERS
AGE
55+18-24 25-34 35-44 45-54
3,9
3,8
3,7
3,6
3,5
3,4
3,3
CONFIDENTIAL
13. HOW WE
Our tone is positive, enthusiastic, affirming and
inclusive, with a clever smirk at times.
We’re authorities on fashion, we’re confident in
our product offering and we let this shine using our
copy and visuals.
Every piece of content that we produce has service
for our fashion-loving audience and provides
inspiration for everyone.
‘TALK THE TALK’
+ ‘WALK THE WALK.’
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14. CONTENT
+ MEDIA
SOLUTIONSWith our in-house creative studio, we produce
data-driven 360° campaign solutions for fashion
and lifestyle brands. Whether the goal is to raise
brand awareness, increase sales or create hype
around product launches; our bespoke concepts
and targeted media solutions connect brands
with Superbalist’s audience.
*Media kit available upon request.
“we produce
data-driven 360°
campaign solutions
for fashion and
lifestyle brands”
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15. SHOP YOUR WAY.To create the most convenient and efficient retail platform in South Africa, we focus on removing customer-friction at every
step of the user journey through an array of delivery methods, payment options, shopping platforms + customer service.
5DELIVERY
OPTIONS
WEEKENDS
DELIVERY
CLICK +
COLLECT
(2-3 WORKING
DAYS)
STANDARD
DELIVERY
(3-5 WORKING
DAYS)
SAME DAY
DELIVERY
NEXT DAY
DELIVERY
10WAYS
TO PAY
DEBIT CARD
CASH ON DELIVERY
INSTANT EFT - IPAY
MOBICRED
DISCOVERY MILES
CREDIT CARD
EFT - PAYFAST
SNAPSCAN
EBUCKS
RCS CREDIT
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16. p.15
CONFIDENTIAL
POLICIES: SHIPPING,
RETURNS + EXCHANGES.- 30 days returns policy
- Free shipping for orders over ZAR 350
- Free returns + exchanges
- Premium delivery options: Weekend, Same day + Next working day
- Option to collect orders, as well as drop-off of returns, at one of our designated Takealot Pickup Points
*Some items (heavy or large, based on volumetric weight) may carry additional delivery fees.
These additional fees are included in the delivery cost upon checkout. Additional delivery
volumetric costs are broken down below:
Volumetric weight (kg)
0 - 19.9 kg free
20 - 29.9 kg + R75
30 - 39.9 kg + R100
40 - 59.9 kg + R115
60 - 79.9 kg + R150
80 - 89.9 kg + R175
If > 90kg + R225
Additional delivery cost
17. CONFIDENTIAL
LOGISTICS.
Two fully operational
distribution centres
located in JHB and CPT,
that manage inbound,
processing and
outbound of deliveries
Each distribution centre is
30, 000 sq.m.
in size
85%of deliveries
done through the
Takealot owned
logistics network
Click + Collect points
across the country with
plans to expand to 40
points by end of 2019
26
Distribution
centre
Facility for inbound
operations
Pickup
points
As of December 2018, the CPT
distribution centre houses four
Superbalist production studios
Newly launched
KZN facility for
inbound operations
NEW
Delivery capacity of up to
1,000,000 deliveries
per month within the Takealot group
Dedicated fleet of
1 000 vehicles across
50 national branches
p.16
We deliver nationwide
18. CONFIDENTIAL
p.17
4 / 5
SHOP WITH CONVENIENCE.Our multiple shopping platforms enables our customers to shop anywhere, any time + from the palm of their hand.
*https://www.thinkwithgoogle.com/intl/en-145/success-stories/local-case-studies/superbalist-cuts-page-load-time-lift-conversion-rate-26/
DESKTOP
33%
MOBILE
14%
NATIVE APP (IOS)
25%
NATIVE APP (ANDROID)
25%
CUSTOMER BASE PLATFORM PREFERENCE
- 117k total monthly active users
- New iOS app to be released in 2019
- Mobile website rebuilt in 2018 as
a Progressive Web App, maximising
speed and minimising data usage*
NO. 1
FASHION
SHOPPING APP
- 175k total monthly active users
- New Android app live with
updated UX and UI released in 2018
19. AWARDSSuperbalist is highly accoladed with awards in Technology, Editorial and
Publishing, Retail + marketing. We also stand as the Bookmark Awards’
most awarded individual brand.
CONFIDENTIAL
BOOKMARK AWARDS
- Gold, Best Editorial 2016
- Silver, Ux/Ui Design For Website 2016
- Silver, News Editing And Feature Writing 2016
- Silver, Specialist Publisher Site (Way Of Us Blog) 2016
- Gold, Best App 2016
- Bronze, Best Website 2016
- Silver, Best Brand, Commercial & Retail Website 2017
- Bronze, Best E-Commerce Site 2017
- Bronze, Best App 2017
- Craft Silver, Online Video Production 2017
- Bronze, Microsites 2017
LOERIES AWARDS
- Craft Certificate, Design Crafts: Photography 2017
- Silver, Internet Video: Above 30s 2017
- Craft Certificate, Tv Crafts: Writing 2017
THE PRICECHECK TECH & E-COMMERCE AWARDS
- Best Niche Shopping Experience 2017
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20. CONFIDENTIAL
p.19
CUSTOMER CARE.At Superbalist, our customers come first. Our skilled team is there to assist the Superbalist customer with
every aspect of their shopping experience, from the ordering process to payments + returns.
On call 7 days a week All year-round service
40+ permanent agents Google rating by
Trusted Shops: 4.6
73% NPS
4.6
21. Please be advised that the information herewith is confidential. This presentation contains certain projections and
other forward-looking statements with respect to the results of operations, sensitive customer-related information
and the prospects of Superbalist. These statements are based on current expectations and involve risk and
uncertainty because they relate to event and depend upon circumstances that may or may not occur in the future.
There are a number of factors which could cause actual results or developments to differ materially from those
expressed or implied by these forward-looking statements.
DISCLAIMER
CONFIDENTIAL
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