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G I V E I T AWAY TO G E T R I C H
O P E N C U LT U R A L H E R I TA G E
#SXSWopen
http://s.si.edu/openSI 
#SXSWopen
“Open means anyone can
freely access, use, modify,
and share for any purpose.”
Open Knowledge Foundation
P H O T O B Y D A...
I M PA C T O F O P E N A C C E S S
• New fundraising and brand licensing opportunities.
• More efficient image management ...
C R E AT I V E
R E - U S E
R I J K S M U S E U M
TA M A R S H A L E M - S A I L O R ' S B O O T S
H A L F M O D E L O F A ...
C O M M E R C I A L
R E - U S E
R I J K S M U S E U M
D I G I TA L
H U M A N I T I E S
F U RT H E R I N G
S C I E N C E
B I O D I V E R S I T Y H E R I TA G E L I B R A RY
Effie Kapsalis - @digitaleffie
Dallas Museum of Art
Shyam Oberoi, Director of Technology & Digital Media
@shyamoberoi
DALLAS

TEXAS
10%Dallas = 7.2M People - 750k Projected FY16 Attendance

Up from < 7% in FY12
Track 1: object digitization
Oct 2013 Oct 2016
OBJECT
DIGITIZATION
COLLECTIONS
MANAGEMENT24,000 objects
DIGITAL ASSET
MANAGEMENT72,000 media assets
DOWNLOAD & ZOOM
Track 1: object digitization
Oct 2013 Oct 2016
Track 2: content coordination
Oct 2013 Oct 2018
CONTENT
COORDINATION
CONTENT BLOCKS
CONTENT BLOCKS
CONTENT BLOCKS
CONTENT BLOCKS
RESULTS &
NEXT STEPS
OPEN
ACCESS!
Thank You!
Shyam Oberoi, Director of Technology & Digital Media
@shyamoberoi
Image by Astra Wijaya
The Story of NYPL’s Public Domain Drop
Shana Kimball, NYPL Labs SXSW March 12, 2016
#SXSWOPEN
@shana...
The Facts
• On January 6, 2016, NYPL announced
high-resolution downloads of 187,000 out-
of-copyright materials.
• No perm...
The Agenda
• How we gave away ~200K Public Domain images
• Examples of Engagement and Reuse
• The Response so far
NYPL Labs
librarians
developers
designers
photographers
liberal arts refugees
NYPL Labs
select convert share
R&D Engagement
NYPL Labs 2011-14
Digitization Metadata Access
Permissions/
Reproductions
R&D Engagement
NYPL Labs 2014-present
(a new kind of digital libra...
Digitization Metadata Access
Permissions/
Reproductions
R&D Engagement
NYPL Labs 2014-present
digitalcollections.nypl.org
publicdomain.nypl.org
NYPL Labs
Remix
Residency
but wait, there’s more
publicdomain.nypl.org
Mansion Maniac
publicdomain.nypl.org/mansionmaniac
Fifth Avenue,
Then & Now
publicdomain.nypl.org/fifth-avenue
Navigating the Green Book
publicdomain.nypl.org/greenbook
publicdomain.nypl.org/pd-visualization
the response so far
“This is absolutely marvelous. Many
many thanks! As we are doing online
classes at Yale these will be
invaluable. I congra...
“WOW! thank you so much for
giving us the ability to use
these amazing images. Always
great to find a new collection of
im...
“¡¡Muchas gracias !!... Compartir es preservar para el futuro. ;)”
“Merci ! c'est la meilleure nouvelle depuis
le début de...
#nyplremix
~300 applications for Remix Residency
new baseline traffic increase
to NYPL Digital Collections platform
245% increase in monthly traffic
18% increase in average session duration
53% increase in average pages per session
Early ...
In perspective:
first 7 weeks post launch vs. all of 2015
Digital Collections sessions
1.5M (7wks) vs. 1.6M (all 2015)
API...
Shana Kimball
@shanakimball | @nypl_labs
Thank you!
How has your open collections program
changed your organization?
What has been your favorite result
of your open collections initiative?
Anything that surprised you about
opening up your collections?
How do you see open cultural heritage &
science impacting you?
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage
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SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

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A presentation by Effie Kapsalis, Shana Kimbal, & Shyam Oberoi at SXSW interactive. Open content, open access; what do these things mean? Over 50 galleries, libraries, archives, and museums have pursued open access with permissions to reuse over the last decade, to a varying degree, removing technical and copyright barriers to their public domain collections. With a decade of practice under the belts of these early adopters, we can better understand the impact of open initiatives on several fronts: Brand, Finances, Public engagement, Institutional Relevance, Mission, Organizational Culture, and Staffing.

Published in: Education

SXSW 2016 - Give It Away to Get Rich: Open Cultural Heritage

  1. 1. G I V E I T AWAY TO G E T R I C H O P E N C U LT U R A L H E R I TA G E #SXSWopen
  2. 2. http://s.si.edu/openSI  #SXSWopen
  3. 3. “Open means anyone can freely access, use, modify, and share for any purpose.” Open Knowledge Foundation P H O T O B Y D AV I D L O F I N K O P E N A C C E S S
  4. 4. I M PA C T O F O P E N A C C E S S • New fundraising and brand licensing opportunities. • More efficient image management and digitization processes. • Institution & staff more mission-focused. • Furthers research, educational and creative activities. • Increases use and awareness of an institution’s collections. • Creates a strengthened and more relevant brand. • Increased goodwill leads to increased public engagement.
  5. 5. C R E AT I V E R E - U S E R I J K S M U S E U M TA M A R S H A L E M - S A I L O R ' S B O O T S H A L F M O D E L O F A 1 8 - G U N B R I G , A N O N Y M O U S , C . 1 7 9 5
  6. 6. C O M M E R C I A L R E - U S E R I J K S M U S E U M
  7. 7. D I G I TA L H U M A N I T I E S
  8. 8. F U RT H E R I N G S C I E N C E B I O D I V E R S I T Y H E R I TA G E L I B R A RY
  9. 9. Effie Kapsalis - @digitaleffie
  10. 10. Dallas Museum of Art Shyam Oberoi, Director of Technology & Digital Media @shyamoberoi
  11. 11. DALLAS
 TEXAS
  12. 12. 10%Dallas = 7.2M People - 750k Projected FY16 Attendance Up from < 7% in FY12
  13. 13. Track 1: object digitization Oct 2013 Oct 2016
  14. 14. OBJECT DIGITIZATION
  15. 15. COLLECTIONS MANAGEMENT24,000 objects
  16. 16. DIGITAL ASSET MANAGEMENT72,000 media assets
  17. 17. DOWNLOAD & ZOOM
  18. 18. Track 1: object digitization Oct 2013 Oct 2016 Track 2: content coordination Oct 2013 Oct 2018
  19. 19. CONTENT COORDINATION
  20. 20. CONTENT BLOCKS
  21. 21. CONTENT BLOCKS
  22. 22. CONTENT BLOCKS
  23. 23. CONTENT BLOCKS
  24. 24. RESULTS & NEXT STEPS
  25. 25. OPEN ACCESS!
  26. 26. Thank You! Shyam Oberoi, Director of Technology & Digital Media @shyamoberoi
  27. 27. Image by Astra Wijaya The Story of NYPL’s Public Domain Drop Shana Kimball, NYPL Labs SXSW March 12, 2016 #SXSWOPEN @shanakimball | @nypl_labs
  28. 28. The Facts • On January 6, 2016, NYPL announced high-resolution downloads of 187,000 out- of-copyright materials. • No permission required: everyone can go forth & reuse! • Remix Residency program announced • Labs also released several demonstration projects
  29. 29. The Agenda • How we gave away ~200K Public Domain images • Examples of Engagement and Reuse • The Response so far
  30. 30. NYPL Labs librarians developers designers photographers liberal arts refugees
  31. 31. NYPL Labs select convert share
  32. 32. R&D Engagement NYPL Labs 2011-14
  33. 33. Digitization Metadata Access Permissions/ Reproductions R&D Engagement NYPL Labs 2014-present (a new kind of digital library program)
  34. 34. Digitization Metadata Access Permissions/ Reproductions R&D Engagement NYPL Labs 2014-present
  35. 35. digitalcollections.nypl.org
  36. 36. publicdomain.nypl.org NYPL Labs Remix Residency
  37. 37. but wait, there’s more
  38. 38. publicdomain.nypl.org
  39. 39. Mansion Maniac publicdomain.nypl.org/mansionmaniac
  40. 40. Fifth Avenue, Then & Now publicdomain.nypl.org/fifth-avenue
  41. 41. Navigating the Green Book publicdomain.nypl.org/greenbook
  42. 42. publicdomain.nypl.org/pd-visualization
  43. 43. the response so far
  44. 44. “This is absolutely marvelous. Many many thanks! As we are doing online classes at Yale these will be invaluable. I congratulate the dedicated staff and assistants who worked to make this possible. Let's continue to support the NY Public Library as a unique culture treasure!”
  45. 45. “WOW! thank you so much for giving us the ability to use these amazing images. Always great to find a new collection of images that everyone has not used a million times before.”
  46. 46. “¡¡Muchas gracias !!... Compartir es preservar para el futuro. ;)” “Merci ! c'est la meilleure nouvelle depuis le début de l'année ... et continuez !”
  47. 47. #nyplremix
  48. 48. ~300 applications for Remix Residency
  49. 49. new baseline traffic increase to NYPL Digital Collections platform
  50. 50. 245% increase in monthly traffic 18% increase in average session duration 53% increase in average pages per session Early conclusions: baseline increase
  51. 51. In perspective: first 7 weeks post launch vs. all of 2015 Digital Collections sessions 1.5M (7wks) vs. 1.6M (all 2015) API sessions 2M vs. 1.2M (all 2015)
  52. 52. Shana Kimball @shanakimball | @nypl_labs Thank you!
  53. 53. How has your open collections program changed your organization?
  54. 54. What has been your favorite result of your open collections initiative?
  55. 55. Anything that surprised you about opening up your collections?
  56. 56. How do you see open cultural heritage & science impacting you?

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