These are the slides for a presentation that I gave at the California Association of Museums 2009 in San Francisco. The focus was on preparing your museum for a incoming technology savvy generation.
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
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California Association of Museums
1. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
This Is Not Your Parents Museum
Chris Alexander
Manager of Interactive Technology - SJMA
Consultant/Freelancer
2. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Generational Gap
the new overpowers the old
3. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Itâs all about technology and advancement
4. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
5. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
6. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
7. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Generational Gap
āš Young adults are more saturated with technology
than ever before and they are changing the world.
āš Older adults have exposure, but it is not
engrained.
āš End of newspapers
āš End of phone books
āš End of maps
āš End of passive museum viewing?
8. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
9. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
10. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
11. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
12. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
āš Sit in trafīŦc and īŦnd parking once there
13. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
āš Sit in trafīŦc and īŦnd parking once there
āš Purchase ticket at admission desk
14. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
āš Sit in trafīŦc and īŦnd parking once there
āš Purchase ticket at admission desk
āš Wait for docent for docent led tour
15. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
āš Sit in trafīŦc and īŦnd parking once there
āš Purchase ticket at admission desk
āš Wait for docent for docent led tour
āš Purchase permanent collection catalogue at store
16. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum Visit 15-20 years ago
āš Look in the newspaper to see what is on display
(Friday newspaper only)
āš Call and invite friend to go
āš Look up on map how to get there.
āš Sit in trafīŦc and īŦnd parking once there
āš Purchase ticket at admission desk
āš Wait for docent for docent led tour
āš Purchase permanent collection catalogue at store
āš Eat lunch in cafÊ
17. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
18. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
19. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
20. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
21. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
22. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want
to learn about).
23. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want
to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos
on YouTube at home.
24. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want
to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos
on YouTube at home.
āš Use mobile device to look up on Yelp local restaurant for
Lunch
25. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit or Near Future
āš Go to Facebook and go to museum page to see whatâs on
view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want
to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos
on YouTube at home.
āš Use mobile device to look up on Yelp local restaurant for
Lunch
āš Log back into Facebook group and interact with other users
26. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Current Visit
āš Go to Facebook and go to museum page to see whatâs on view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
āš Use mobile device to look up on Yelp local restaurant for Lunch
27. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
What do all these tasksVisit in common?
Current have
āš Go to Facebook and go to museum page to see whatâs on view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
āš Use mobile device to look up on Yelp local restaurant for Lunch
28. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
What do all these tasksVisit in common?
Current have
āš Go to Facebook and go to museum page to see whatâs on view or if there are lectures.
āš Find friends via text to see if anyone wants to join in
āš Buy tickets online
āš Look up directions in iPhone and get trafīŦc report.
āš Take mobile or cell phone tour (pick and choose what I want to learn about).
āš Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
āš Use mobile device to look up on Yelp local restaurant for Lunch
The can all be done on a mobile device!
29. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Access to information
30. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Access to information
31. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Access to information
āš Visitor have immediate access to
information
āš They want small nuggets of info
āš They want short audio or video
āš They like the ability to share with
friends
āš They like to be able to take something
with them
32. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Access to information
āš Visitor have immediate access to
information
āš They want small nuggets of info
āš They want short audio or video
āš They like the ability to share with
friends
āš They like to be able to take something
with them
Do you want to be a part of the info they receive?
33. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Website Relevancy
34. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum
Website
35. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Museum
Website
36. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Twitter
āš One of the newest that museums are still trying to īŦgure out.
āš Twitter is considered a microblog where users make 140
Twitter
character updates.
āš Nina Simon and Koven Smith on their blogs
(www.museumtwo.com and kovenjsmith.com) talk about
Museum
the institutional voice on Twitter.
āš Unique uses might be to have an artist post updates about
Website
a commission, a curator post about an exhibition, or a
conservator discussing the restoration of an artwork
āš Some museums on Twitter include the Getty, LACMA,
MoMA, Tate, and Brooklyn Museum
āš Brooklyn Museum has a special online membership
â1stFansâ
37. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Facebook
Twitter MySpace
Facebook and MySpace
āš Museums have been active on MySpace for several years now and
Museum
more recently on Facebook. Website
āš Offers the ability to start a group around your museum where the
members of the group can interact with one another
āš Offers an alternative to the institutionâs own website offering hours,
fee, exhibition schedules.
āš Museums on both include: the Smithsonian, Oakland Museum of
California, Judah L. Magnus, MFA Boston
38. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Facebook
Twitter MySpace
YouTube
āš Museums have been making great headway with creating
Museum
their own video content and posting it online.
Website
āš Videos focus on artists, exhibitions, museum, staff
āš Ease of creation has made this possible - affordable HD
cameras, software, audio equipment YouTube
āš Artists are surprisingly willing to participate
āš Helps to market the museum
āš Museums on YouTube include: Indianapolis Museum of Art,
MoMA NY, San Jose Museum of Art, Exploratorium
39. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Wikipedia
Facebook
āš Most museums have an entry on Wikipedia
āš Whether they started it or not is another story
Twitter MySpace
āš Artists and art pieces also have entries on the site
āš Museums are starting to utilize it in unique ways
āš Wikipedia Loves Art involved 15 museums and consisted of a scavenger
hunt and free content photography contest aimed at helping to illustrating
Museum
Wikipedia articles Website
YouTube
Wikipedia
40. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Flickr
Facebook
āš People are photographing and posting photos of your museum
Twitter MySpace
whether or not you have a no photography policy or not.
āš They are also tagging these photos making your museum, artists
and artworks easy to īŦnd.
āš Allows a forum where users can discuss these items as well
Some Museum
āš of the photos are incredible
Website
āš Possible marketing uses
āš GrafīŦti at the Brooklyn Museum utilized Flickr to highlight the
exhibition itself as well as its in-gallery and on-line interactive
Flickr YouTube
projects.
Wikipedia
41. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Facebook
Twitter MySpace
Museum
Website
Flickr YouTube
Wikipedia
42. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Facebook
Twitter MySpace
Museum
Website
Flickr YouTube
Wikipedia
43. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Facebook
Twitter MySpace
Museum
Website
Flickr YouTube
The new museum ecosystem
Wikipedia
44. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Questions that come to mind
āš How do you address this new environment?
āš Is it just fun or is it marketing the Museum?
āš How long will it last? Passing fad?
āš Does a Museum need a presence in all of these places?
āš Who manages it all?
āš Is it important?
āš How much broader can it get?
45. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Contact Info
Chris Alexander
Manager of Interactive Technology/San Jose Museum of Art
Consultant/Freelancer
email: cmalexander@me.com
web: www.chris-alexander.com
Presentation: www.chris-alexander.com/category/presentations/
46. Reach Out and Touch Your VisitorsâĻ with Technology! Chris Alexander
Creative Commons Credits from Flickr
Thanks for your help!
adam mulligan - Texting and Donut
John Scone - European Cars
mjecker - Phonebook
mrbill - Touchtone Phone
Phil Gyford - iPods
preshit - Macbook Pros
sfantti - TrafīŦc