2. World Soccer is an English language football magazine published by IPC media and It
specializes in the international football scene
Masthead/Title: The title of the magazine is “
World Soccer”
Central Image: This the image that relates to
the cover story in the magazine of that cover
issue, which is usually of a famous player,
Manager or a football team, Now as the
audience of this magazine could see that the
title of the magazine is being slightly obscured
by the player or any team. The editors of the
magazine do this because they believe that
the audience of this magazine will still be able
to find it with the masthead being obscured
Featured story: This is next important
featured story in the magazine, which
comes after the main cover story
Tag Lines: These lines are typically
used in marketing materials and
advertising , The editors usually so that
the audience of the magazine could
recognize it
Different Fonts: Different fonts are used
so that the readers or the audience could
separate stories from other stories
Cover Story: Always relating to the central
image which in this magazine issue is
Cristiano Ronaldo
Color and Theme: The color
and theme of this magazine is
Golden and black, Every
magazine has its own color
and theme, usually every
magazine uses three. Which is
the convention of the
magazines , This is done so the
magazine could be recognized
by its readers or the audience
straight away
Website, Price and Issue Date: It contains the
general information about the magazine price, Issue
and date and other stuff
Featured stories: These are other
featured stories in the magazines
Featured stories: Between 6-20 cover stories are present in the
magazine
3. In this magazine the world Soccer follows the basic codes and conventions of a general magazine but its code and conventions are coded
away in such a way that its mode addresses created is aim at the genre of sports, Football fans
The Title/Mast head is center aligned so that the reader instantly recognizes that it’s the “ World Soccer ” magazine. The title is in a
san-serif font, which is easier to read, isn’t that complex , simple but also unique in such a way. The title is written in a large size font,
The title is represented as big and powerful so by fact the target audience of this magazine is male, As male like to be big and powerful.
The title is also dominating most of the magazine cover. You could sense some Mise en scene here. The color white in the font is
neutral color as it does not discriminate between male and female so this would appeal to be attractive for both genders. White is
associated with goodness, Power and Light. Considered to be the color of perfection . The Title/ Masthead is slightly obscured by the
image this is done by the editors so that the readers or the audience of World Soccer recognize it as they are already sufficiently familiar
with the “House Style”. House style for the magazine is important as it gives the magazine an identity that it can be recognized visually
from numerous others similar titles in the market
The image used on the cover of the magazine is essential in describing the genre and the look of football and also in attracting the
target audience . The players in this both magazines are Sergio Augero and Luis Suarez. These players would be familiar to audiences
and would encourage young amateur level or lower league players to become like them. The audience will buy these magazines more to
know about the players, teams, managers and etc. Usually the cover image of the magazine is a USP, Unique Selling Proposition as it
would attract the target audience readers to buy the magazine .This would also help promote and advertise the magazine. The players
are positioned in a mid level close up shot so that the the expressions and reactions of the players could be seen by the reader
4. Another things that gives a magazine its brand identity is the Typography . This magazine has used different types of fonts. Featured
stories have their own fonts, Strap line has its own fonts, Other writings have their own fonts . They are also in their own sizes, The strap
line is taking up much of the space. This is done to show the importance of the main cover story and it also shows how it relates to the
image, The biggest font in this magazine is being used by the heading and then there are other sizes of featured stories and etc.
So we could see how the font size of the directly relates to the importance of the text, As the most important text is the biggest and as
you go down the less important text gets smaller , Different colors of fonts are also used.
Now in this magazine case, Cristiano Ronaldo’s name is written in white but on gold color background, This is because he’s the world
Player of 2013. Now why the gold color. As Gold represents the best, something which is completely perfect. The editor also wanted it to
be eye catching and be standing out from anything else in the magazine . This also attracts the audience .
Now also in this magazine the cover story of the magazine, Which is Ronaldo, This is also to attract the main target towards the featured .
The feature story is one of the things which instantly grabs the readers attention
The Front cover also contains a few basic things such as barcode, Price, Magazine website ( which is found next to the barcode) and the
issue date.
As we talk about the conventions of the magazine, The magazine still however lacks a lot of conventions. Things such as buzz words for
instance
5. The content page of the world Soccer Magazine is panned out very simply . The word “ Content is always in grey color, No matter what issue it. The
content page is usually divided into four sections. The Left top corner of these four sections usually talks about the Main cover story or the featured
stories. Now the heading and the sub headings of the Featured stories and cover stories are always in red because the The main Color of the
magazine is red. As you can see the word “ World “ on the front cover of the magazine is always red. The content page of the world Soccer has a lot of
pictures. Here it fulfills the codes and conventions of a magazine. The pictures are usually placed on the right hand side of the magazine. These
pictures are of different players, teams, There stadiums. Basically pictures of anything that is related to soccer. These pictures are however strictly
related to cover stories, features stories and other stories. There’s also a section in these four quadrants which is known as the “ Dispatches” . Now
this section talks about the how the people around the globe send there news about soccer that is why it is called dispatches . As the world Soccer
magazine has dispatched its editors all around the world.
6. Now in this issue of the World soccer magazine. The double page spread is about How Brazil won the 1962’s world cup. In this it shows The
different players of that star-studded team and How they used to play. However this is a special issue that is why it is differently edited. The
normal double page spread of the world Soccer magazine usually has a picture of a football coach or two players battling for the ball, Or
stadium. Anything that is slightly related to football or Soccer. Below the right bottom corner of this double spread( On the normal issues, Not
this one) is a box in which its written what the picture is depicting about the image, I can be cactch up phrase, A pulling quote . This to attract
or make the reader realize what the editor thinks about the picture.
